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Retailer Loyalty Schemes

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  • 30 Pages
  • May 2019
  • Region: Global
  • GlobalData
  • ID: 4787613
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Retailer Loyalty Schemes


"Retailer Loyalty Schemes", report provides an overview of different types of loyalty programs, their need in retail industry, benefits and examples of loyalty programs.

  • Loyalty programs are marketing strategies that, when effective, drive customer loyalty and encourage frequent purchases through providing enticing incentives and reasons to purchase.

  • These programs are designed to reduce shopping around and make a retailer top-of-mind - motivating return visits and limiting customer acquisition opportunities for competitors.

  • As part of these programs, customers are generally rewarded with special offers, discounts, points, rebates, exclusive services or free gifts.

Reasons to buy
  • The effectiveness of loyalty programs is vital as sales growth opportunities, especially in mature retail markets, become more challenging

  • Retailers must ensure their loyalty schemes are built into their apps

  • Carrefour’s “MyCLUB” aims to leverage the fast-growing retail market in Middle East

  • Boots Advantage card gets the basics right

  • Madewell’s Insider loyalty program aims at gaining and retaining customer loyalty

  • Best Buy’s loyalty program lacks a competitive edge versus Amazon

  • The North Face loyalty scheme is designed to appeal to its customers’ passions

  • Sephora is building on its “Beauty Insider” loyalty program to drive business

  • Starbucks doubled its loyalty program members during 2017-2018.

Table of Contents

Loyalty programs - Overview
Types of loyalty programs
Benefits of loyalty programs

Examples - Reward points
Examples - Multi-level reward points
Examples - Paid subscriptions
Examples - Partnerships


Companies Mentioned

A selection of companies mentioned in this report includes:

  • Boots

  • Carrefour

  • Madewell

  • DSW

  • Best Buy’s

  • North Face

  • Sephora

  • Starbucks

  • Amazon

  • Barnes & Noble

  • ASOS

  • Flipkart

  • Nike