Taipei-based government-backed research institute conducted a questionnaire-based survey on Taiwanese netizens who are using their smartphones to make online purchases during the fourth quarter of 2018. This report provides an overview of online shopping apps and channels in the Taiwanese e-commerce market, highlights the key findings of Taiwan's netizens; preferences for choosing shopping channels, mobile apps, and cross-border e-commerce, and takes a deep dive into the online shopping behaviors of Taiwanese netizens.
List of Topics
- Key findings of shopping channel preferences and online shopping behaviors of Taiwan's netizens and overall analysis, including attitude and age differences in online buying
- Key findings of retailer mobile app and cross-border e-commerce preferences of Taiwan's netizens, and overall analysis, including attitude and age differences in online buying
Table of Contents
Samples
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Companies Mentioned
A selection of companies mentioned in this report includes:
- 17Life
- 486 Shop
- 55688life
- 55699
- 5945
- 7-11
- Amazon
- ASOS
- B&Q
- Books
- Breeze Center
- Carousell
- Carrefour
- Citiesocial
- Cosmed
- Costco
- Cutaway
- DiDi
- Eastern Home Shopping & Leisure Co. Ltd
- eBay
- Eslite
- EZprice
- EZtable
- FamilyMart
- Far EasTone
- Far Eastern Department Stores Co. Ltd.
- Feebee
- FindPrice
- Findtaxi
- Foodomo
- Foodpanda
- Gastom
- Genquo
- Gmarket
- Gogovan
- GoHappy
- Gomaji
- Hanchu
- Honestbee
- Iaunty
- iHerb
- Jacker Cleaning
- JD.com
- Jendes
- JKOpay
- Joinme
- KKTown
- Kuo Brothers
- Lalamove
- Line
- Luisa Via
- Roma
- Momo Shop
- mTaxi
- Myfone
- Mytheresa
- Obike
- Pacific SOGO Department Stores Co. Ltd.
- Paopaotui
- Payeasy
- PChome
- PChome eBay Co. Ltd.
- Pcone
- Pinkoi
- Ponta
- PX Mart
- Q Square
- Rakuma
- Rakuten
- RT-Mart
- Shin Kong Mitsukoshi Department Store Co. Ltd.
- Shopbop
- Shopee
- Sinyi
- Suitangtang
- Taipei 101 Mall
- Taiwan taxi
- Taobao
- TaxiGo
- Tmall
- Uber
- Udn. Watsons
- WeMo
- Wstyle
- Yahoo
- Zalora
- Zipcar
Methodology
Primary research with a holistic, cross-domain approach
The exhaustive primary research methods are central to the value that the analyst delivers. A combination of questionnaires and on-site visits to the major manufacturers provides a first view of the latest data and trends. Information is subsequently validated by interviews with the manufacturers' suppliers and customers, covering a holistic industry value chain. This process is backed up by a cross-domain team-based approach, creating an interlaced network across numerous interrelated components and system-level devices to ensure statistical integrity and provide in-depth insight.
Complementing primary research is a running database and secondary research of industry and market information. Dedicated research into the macro-environmental trends shaping the ICT industry also allows the analyst to forecast future development trends and generate foresight perspectives. With more than 20 years of experience and endeavors in research, the methods and methodologies include:
Method
- Component supplier interviews
- System supplier interviews
- User interviews
- Channel interviews
- IPO interviews
- Focus groups
- Consumer surveys
- Production databases
- Financial data
- Custom databases
Methodology
- Technology forecasting and assessment
- Product assessment and selection
- Product life cycles
- Added value analysis
- Market trends
- Scenario analysis
- Competitor analysis
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