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2019 Global Classifieds Annual Report

  • ID: 4790900
  • Report
  • June 2019
  • Region: Global
  • 138 Pages
  • AIM Group


  • Adevinta
  • Carousell
  • Jiji
  • MercadoLibre
  • Page
  • Shafa.ua

What are the Top 50 classified/marketplace sites and apps globally? Which are the three market leaders in each country? Are you on the list? We’ve got the answers.

In the new report, you’ll find:

  • Top 50: ranking the largest classified and marketplace sites and apps, around the world – with some surprises
  • Industry Trends: transactions and the race to new revenue streams
  • Company Spotlights: highlighting the big players in the industry from Adevinta to Xianyu – and everyone in-between
  • Companies to Watch: see what four companies are doing that you’re not
  • Across the Globe: who are the leading companies from 60 countries around the world
  • New Products and Services: see what’s trending and what’s not
  • And much more
Note: Product cover images may vary from those shown


  • Adevinta
  • Carousell
  • Jiji
  • MercadoLibre
  • Page
  • Shafa.ua

Executive summary

Industry trends

  • Getting into the transaction: The ultimate goal?
  • Innovation trajectory is with mobile-first marketplaces
  • Horizontals take on verticals to drive new revenue
  • Mobile horizontals best placed to beat incumbents
  • AI in marketplaces: LetGo, KupujemProdajem and Styria

Company spotlights

  • Adevinta: Post-Schibsted future looks bright
  • Allegro: From cooperation to competition with OLX
  • Axel Springer: New autos / real estate spinoff entity
  • Carousell: Big growth story in users, but revenue weak
  • Craigslist: Record revenue despite shrinking visitors
  • EBay: Is profitable classifieds division for sale?
  • MercadoLibre: Growing c-to-c presence in Latin America
  • Naspers: Restructure, rebranding and investments
  • Ringier: Global collaboration driving growth
  • Schibsted: Blocket is a challenge for Scandinavian major
  • Shopee: From launch to world’s fifth largest c-to-c site
  • Xianyu: Chinese app goes after the “left-over economy”

Ones to Watch

  • Jiji: Aiming to become No. 1 in Africa
  • Mooms: A niche marketplace for mums
  • Shafa.ua: The largest c-to-c clothing classified in Europe
  • Youla: The mobile-first marketplace challenging Avito

Top 50 marketplaces and classifieds sites
New products and tech: Global roundup
Top marketplaces and classifieds by country
Companies in this edition


Note: Product cover images may vary from those shown


  • Adevinta
  • Allegro
  • Axel Springer
  • Carousell
  • Craigslist
  • EBay
  • Jiji
  • KupujemProdajem
  • LetGo
  • MercadoLibre
  • Mooms
  • Naspers
  • Page
  • Ringier
  • Schibsted
  • Shafa.ua
  • Shopee
  • Styria
  • Xianyu
  • Youla
Note: Product cover images may vary from those shown

The publisher has analysts on every continent except Antarctica and clients on every continent except Antarctica. The publisher relies on them, government filings, competitive analysis, interviews with industry insiders and experts, conversations with the companies being covered and external data such as SimilarWeb to provide extensive data and reporting on key topics.