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The Healthcare Marketing & Communications Market size was estimated at USD 45.79 billion in 2022, USD 49.08 billion in 2023, and is expected to grow at a CAGR of 7.35% to reach USD 80.80 billion by 2030. Speak directly to the analyst to clarify any post sales queries you may have.
Healthcare marketing & communications encompass various strategies and channels fostering connections between healthcare providers, patients, and other medical institutions. A primary aim of these techniques within the healthcare system is to build trust and credibility and, consequently, stimulate informed decisions about health services, insurance, and products. Growing focus on enhancing the patient experience and the need for efficient communication is accelerating the use of healthcare marketing & communications solutions. However, the high cost of healthcare marketing & communications solutions may impede their adoption by the healthcare industry. Moreover, rapid digitalization and the introduction of innovative features in healthcare marketing & communications solutions are expected to expand their use across the healthcare sector globally.
Regional Insights
The healthcare marketing & communications market is evolving in the Americas owing to the well-established healthcare sector, adoption of advanced technologies, and significant emphasis on personalized patient communication. The APAC region represents a rapidly developing market for healthcare marketing & communications due to the focus on improving patient outreach, high smartphone and internet penetration, increasing health consciousness, and the region's significant investments in digital health technologies, like AI and telemedicine. In the EMEA region, demographic changes, such as an aging population and a surge in incidences of chronic diseases, initiatives for digitalization across the healthcare sector are creating immense potential for healthcare marketing & communications solutions in the region. Besides, the integration of advanced technologies such as big data and predictive analytics is anticipated to improve decision-making and efficiently leverage patient data and habits.FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Healthcare Marketing & Communications Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Healthcare Marketing & Communications Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.Key Company Profiles
The report delves into recent significant developments in the Healthcare Marketing & Communications Market, highlighting leading vendors and their innovative profiles. These include Advice Media, LLC, Austin Williams, Cheenti, Comhes, Evolve Healthcare Marketing, Experian PLC, Fishawack Health Group, Indegene Limited, Inizio Group Limited, Insignia Communications Private Limited, IQVIA Inc., LEVO Healthcare Consulting, LLC, Mauldin Group, McCann Worldgroup, MediaMedic Communications Pvt. Ltd., MedTrix Healthcare Pvt Ltd, NexgenRx Inc., Open Health Communications LLP, Publicis Groupe, SCALE Healthcare, Sigma Healthcare Communications, Spectrio, Inc., Syneos Health, Inc, The Brains Healthacre, and Toppan Merrill LLC.Market Segmentation & Coverage
This research report categorizes the Healthcare Marketing & Communications Market to forecast the revenues and analyze trends in each of the following sub-markets:- Type
- Multi-Channel
- Omnichannel
- Services
- Customer Relationship Management (CRM)
- Digital Marketing Services
- Healthcare Advertising & Public Relations
- Patient Engagement & Experience
- End-User
- Healthcare Payer
- Healthcare Provider
- Region
- Americas
- Argentina
- Brazil
- Canada
- Mexico
- United States
- California
- Florida
- Illinois
- New York
- Ohio
- Pennsylvania
- Texas
- Asia-Pacific
- Australia
- China
- India
- Indonesia
- Japan
- Malaysia
- Philippines
- Singapore
- South Korea
- Taiwan
- Thailand
- Vietnam
- Europe, Middle East & Africa
- Denmark
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom
- Americas
The report offers valuable insights on the following aspects
- Market Penetration: It presents comprehensive information on the market provided by key players.
- Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
- Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
- Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
- Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
The report addresses key questions such as
- What is the market size and forecast of the Healthcare Marketing & Communications Market?
- Which products, segments, applications, and areas should one consider investing in over the forecast period in the Healthcare Marketing & Communications Market?
- What are the technology trends and regulatory frameworks in the Healthcare Marketing & Communications Market?
- What is the market share of the leading vendors in the Healthcare Marketing & Communications Market?
- Which modes and strategic moves are suitable for entering the Healthcare Marketing & Communications Market?
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This report also includes a complimentary Excel file with data from the report for purchasers at the Site License or greater level.
Table of Contents
1. Preface
2. Research Methodology
4. Market Overview
5. Market Insights
6. Healthcare Marketing & Communications Market, by Type
7. Healthcare Marketing & Communications Market, by Services
8. Healthcare Marketing & Communications Market, by End-User
9. Americas Healthcare Marketing & Communications Market
10. Asia-Pacific Healthcare Marketing & Communications Market
11. Europe, Middle East & Africa Healthcare Marketing & Communications Market
12. Competitive Landscape
13. Competitive Portfolio
14. Appendix
List of Figures
List of Tables
Companies Mentioned
- Advice Media, LLC
- Austin Williams
- Cheenti
- Comhes
- Evolve Healthcare Marketing
- Experian PLC
- Fishawack Health Group
- Indegene Limited
- Inizio Group Limited
- Insignia Communications Private Limited
- IQVIA Inc.
- LEVO Healthcare Consulting, LLC
- Mauldin Group
- McCann Worldgroup
- MediaMedic Communications Pvt. Ltd.
- MedTrix Healthcare Pvt Ltd
- NexgenRx Inc.
- Open Health Communications LLP
- Publicis Groupe
- SCALE Healthcare
- Sigma Healthcare Communications
- Spectrio, Inc.
- Syneos Health, Inc
- The Brains Healthacre
- Toppan Merrill LLC
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 183 |
| Published | March 2024 |
| Forecast Period | 2023 - 2030 |
| Estimated Market Value ( USD | $ 49.08 Billion |
| Forecasted Market Value ( USD | $ 80.8 Billion |
| Compound Annual Growth Rate | 7.3% |
| Regions Covered | Global |
| No. of Companies Mentioned | 25 |
