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Oat Milk Market - Forecasts from 2019 to 2024

  • ID: 4801723
  • Report
  • 112 pages
  • Knowledge Sourcing Intelligence LLP
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FEATURED COMPANIES

  • Califia Farms
  • Danone
  • Elmhurst
  • Happy Planet Foods
  • HP Hood
  • Oatly
  • MORE
The oat milk market is projected to be of worth US$1,694.667 million in 2024. Oat milk is made from steel cut or rolled oats that are soaked, blended and strained to get a thick and creamy liquid. Oat milk is a type of plant-based milk that has become popular in the past few years as people are increasingly looking out for alternatives to cow milk. Rising prevalence of lactose intolerance couple with growing health concerns is expected to drive the growth of the oat milk market during the forecast period. In addition, due to rising health awareness, there is an increasing adoption of oat milk around the globe as they provide more fiber as compared to other plant-based milk and are packed with vitamins and minerals.

There are limited numbers of companies in the oat milk market while demand exceeds supply. So there is a huge opportunity for other players to enter the market and experience growth. The market is characterized by the entry of big players, mergers, and expansion.

By type, the unflavored segment is expected to hold significant market share. Companies are coming up with several flavored variants which are expected to have a good growth rate. Furthermore, companies are also focusing on attractive packaging to enhance the appeal of oat drinks. By geography, North America and Europe are anticipated to hold noteworthy shares in the market owing to the increasing number of product launches and growing consumer awareness.

Drivers

Growing attention to health
The entry of big players in the market

Restraints

Availability of substitutes

Industry Update

In April 2019, Oatly Inc. began its operations in its new plant in Millville, New Jersey which can increase the production volume ten times and reduce the shortage of oat milk in the market.

Quaker Oats Company, owned by PepsiCo launched Oat Beverage in February 2019
In February 2019, Danone’s Silk brand launched Oat Yeah, an oat-based beverage in multiple flavors

Segmentation

The global oat milk market has been analyzed through the following segments:

By Source
Organic
Conventional

By type
Flavoured
Unflavoured
Others

By packaging
Carton
Bottle
Others

By Geography
North America
USA
Canada
Mexico

South America
Brazil
Argentina
Others

Europe
Germany
France
United Kingdom
Spain
Others

Middle East and Africa
Saudi Arabia
Israel
Others

Asia Pacific
China
Japan
South Korea
India
Others
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Califia Farms
  • Danone
  • Elmhurst
  • Happy Planet Foods
  • HP Hood
  • Oatly
  • MORE
1. INTRODUCTION
1.1. MARKET OVERVIEW
1.2. MARKET DEFINITION
1.3. SCOPE OF THE STUDY
1.4. CURRENCY
1.5. ASSUMPTIONS
1.6. BASE, AND FORECAST YEARS TIMELINE

2. RESEARCH METHODOLOGY
2.1. RESEARCH DESIGN
2.2. SECONDARY SOURCES

3. KEY FINDINGS

4. MARKET DYNAMICS
4.1. MARKET SEGMENTATION
4.2. MARKET DRIVERS
4.3. MARKET RESTRAINTS
4.4. MARKET OPPORTUNITIES
4.5. PORTER'S FIVE FORCES ANALYSIS
4.5.1. BARGAINING POWER OF SUPPLIERS
4.5.2. BARGAINING POWER OF BUYERS
4.5.3. THREAT OF NEW ENTRANTS
4.5.4. THREAT OF SUBSTITUTES
4.5.5. COMPETITIVE RIVALRY IN THE INDUSTRY
4.6. LIFE CYCLE ANALYSIS - REGIONAL SNAPSHOT
4.7. MARKET ATTRACTIVENESS

5. OAT MILK MARKET BY SOURCE
5.1. ORGANIC
5.2. CONVENTIONAL

6. OAT MILK MARKET BY TYPE
6.1. FLAVOURED
6.2. UNFLAVOURED
6.3. OTHERS

7. OAT MILK MARKET BY PACKAGING
7.1. CARTON
7.2. BOTTLE
7.3. OTHERS

8. OAT MILK MARKET BY GEOGRAPHY
8.1. NORTH AMERICA
8.1.1. USA
8.1.2. CANADA
8.1.3. MEXICO
8.2. SOUTH AMERICA
8.2.1. BRAZIL
8.2.2. ARGENTINA
8.2.3. OTHERS
8.3. EUROPE
8.3.1. GERMANY
8.3.2. FRANCE
8.3.3. UNITED KINGDOM
8.3.4. SPAIN
8.3.5. OTHERS
8.4. MIDDLE EAST AND AFRICA
8.4.1. SAUDI ARABIA
8.4.2. ISRAEL
8.4.3. OTHERS
8.5. ASIA PACIFIC
8.5.1. CHINA
8.5.2. JAPAN
8.5.3. SOUTH KOREA
8.5.4. INDIA
8.5.5. OTHERS

9. COMPETITIVE INTELLIGENCE
9.1. Competitive Benchmarking and Analysis
9.2. RECENT Investments AND DEALS
9.3. STRATEGIES OF KEY PLAYERS

10. COMPANY PROFILES
10.1. PACIFIC FOODS
10.2. OATLY
10.3. ELMHURST
10.4. CALIFIA FARMS
10.5. DANONE
10.6. HP HOOD
10.7. PEPSICO
10.8. THRIVE MARKET
10.9. HAPPY PLANET FOODS
Note: Product cover images may vary from those shown
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  • Pacific Foods
  • Oatly
  • Elmhurst
  • Califia Farms
  • Danone
  • HP Hood
  • PepsiCo
  • Thrive Market
  • Happy Planet Foods
Note: Product cover images may vary from those shown
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The research study is based on the publisher's proprietary research model. The process involves sourcing of information from various industry experts, key professionals, decision-makers and various other stakeholders along with the validation of the responses received from the vast in-house database and premium paid databases. Publicly available sources were also taken into consideration for the final market estimates and forecast for the segments and sub-segments.

The first phase of the research process is the identification of key industry leaders, experts, decision-makers and C-level executives and then conducting interviews and surveys to gain vital insights about the market. Simultaneously, extensive secondary research is done, and key secondary data is collected as part of this process. This secondary data is collected from various databases, industry journals, whitepapers, company annual reports, research publications, and other paid data sources and relevant literature. Company profiles which include strategies, new product developments, recent investments, major products and services, financials and business plans are sourced from the annual reports, SEC filings, industry associations to preserve the quality of the information being displayed. The findings from both the primary and the secondary research process combined go under further processing for market breakdown and forecasting.

The last phase is providing intelligence in the form of presentation, charts, graphics and other different formats helping the clients in a faster and efficient understanding of the market. Under this phase complete market engineering is involved which includes analyzing the collected data from different sources and existing proprietary datasets while using various data triangulation methods for market breakdown and forecasting. The publisher has developed their market forecasting methodology that, in addition to the main market values, also takes into account other macroeconomic factors (global or local) that might have some bearing on the market under study. Taking all the necessary data, a robust forecast is developed using an algorithm that involves both static (multivariate) as well as dynamic (time-series) regression analysis. Special care is taken to make sure their algorithm passes the necessary statistical tests, and the mean prediction for future years obtained is reliable with a very high confidence level. Following data validation, the analysts begin to write the report presenting insights with the help of charts, graphs, and tables.

 

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