Outbound telemarketing is a direct marketing method that solicits prospective customers to buy their products or services via telephone and e-mail. A well-trained telemarketer can help in converting cold prospects to sales qualified leads. B2B telemarketing comprises activities such as lead generation, appointment setting, event registration, and fund-raisers. The spend momentum of this category is attributed to the advent of innovative telemarketing campaigns that can be attuned to buyer’s specialized requirements.
Covered in this report
The report provides actionable insights to improve source-to-contract cycle performance in the Global Outbound Telemarketing Market. It helps sourcing professionals formulate better category strategies, enhance savings, understand supplier and market challenges, and implement sourcing best practices.
The report, Global Outbound Telemarketing Market, provides up-to-date information about market shifts and potential risks, as well as in-depth knowledge of products and services, which can help in planning and in executing category management activities. It focuses on the cost-saving aspects of procurement and on providing insights that can lead to optimization of category spend.
Category driver
Category management strategy
Procurement best practices
Key questions answered in this report
You can request one free hour of our analyst’s time when you purchase this market report.
Covered in this report
The report provides actionable insights to improve source-to-contract cycle performance in the Global Outbound Telemarketing Market. It helps sourcing professionals formulate better category strategies, enhance savings, understand supplier and market challenges, and implement sourcing best practices.
The report, Global Outbound Telemarketing Market, provides up-to-date information about market shifts and potential risks, as well as in-depth knowledge of products and services, which can help in planning and in executing category management activities. It focuses on the cost-saving aspects of procurement and on providing insights that can lead to optimization of category spend.
Category driver
- Growth in the use of smartphones
Category management strategy
- Evaluate the quality of the services in terms of sales per hour
Procurement best practices
- Adopt marketing automation
Key questions answered in this report
- What are the market dynamics?
- What are the key market trends?
- What are the category growth drivers?
- What are the constraints on category growth?
- Who are the suppliers in this market?
- What are the demand-supply shifts?
- What are the major category requirements?
- What are the procurement best practices in this market?
You can request one free hour of our analyst’s time when you purchase this market report.
Table of Contents
PART 01: Executive Summary
PART 02: Market Insights
PART 03: Category Pricing Insights
PART 04: Cost-Saving Opportunities
PART 05: Best Practices
PART 06: Category Ecosystem
PART 07: Category Management Strategy
PART 08: Category Management Enablers
PART 09: Suppliers Selection
PART 10: Suppliers Under Coverage
PART 11: US Market Insights
PART 12: Category Definition
PART 13: Appendix
List of Exhibits:
Executive Summary
The following companies are recognised as the key suppliers in the Global Outbound Telemarketing Category - Procurement Market Intelligence Report: MarketOne, TeleContact, Atento, SYNNEX (Concentrix), Alorica, MarketMakers.Commenting on the report, an analyst from the research team said: “One of the procurement best practices for buyers is to engage with service providers that offer multichannel marketing services for high customer engagement. This will allow buyers to attain high product sales.”
According to the report, one of the key growth contributors for the global outbound telemarketing market is the growth of innovative telemarketing campaigns.
Further, the report states that one of the key category management strategies for the buyers in the global outbound telemarketing market is to collaborate with service providers that comply with category standards and rules and regulations.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains actionable insights to improve source-to-contract cycle performance in addition to a PESTLE analysis.
Companies Mentioned
- MarketOne
- TeleContact
- Atento
- SYNNEX (Concentrix)
- Alorica
- MarketMakers.
Methodology
LOADING...