A creative agency is a firm that provides creative content and strategy and helps in shaping the identity and image of a brand. It helps companies improve their brand equity by identifying, analyzing, planning, and executing their marketing and advertising campaigns. This category will undergo an accelerating spend momentum owing to the fast growth of mobile advertising in particularly APAC, where it is overtaking all other advertising mediums and is expected to register over 80% of digital advertising spend by 2020.
Covered in this report
The report provides actionable insights to improve source-to-contract cycle performance in the Global Creative Agencies Market. It helps sourcing professionals formulate better category strategies, enhance savings, understand supplier and market challenges, and implement sourcing best practices.
The report, Global Creative Agencies Market, provides up-to-date information about market shifts and potential risks, as well as in-depth knowledge of products and services, which can help in planning and in executing category management activities. It focuses on the cost-saving aspects of procurement and on providing insights that can lead to optimization of category spend.
Category driver
Category management strategy
Procurement best practices
Key questions answered in this report
You can request one free hour of our analyst’s time when you purchase this market report.
Covered in this report
The report provides actionable insights to improve source-to-contract cycle performance in the Global Creative Agencies Market. It helps sourcing professionals formulate better category strategies, enhance savings, understand supplier and market challenges, and implement sourcing best practices.
The report, Global Creative Agencies Market, provides up-to-date information about market shifts and potential risks, as well as in-depth knowledge of products and services, which can help in planning and in executing category management activities. It focuses on the cost-saving aspects of procurement and on providing insights that can lead to optimization of category spend.
Category driver
- Increasing spend on digital creative services
Category management strategy
- Topline growth and client retention
Procurement best practices
- Ensure seamless communication between the agency and the internal team
Key questions answered in this report
- What are the market dynamics?
- What are the key market trends?
- What are the category growth drivers?
- What are the constraints on category growth?
- Who are the suppliers in this market?
- What are the demand-supply shifts?
- What are the major category requirements?
- What are the procurement best practices in this market?
You can request one free hour of our analyst’s time when you purchase this market report.
Table of Contents
PART 01: Executive Summary
PART 02: Market Insights
PART 03: Category Pricing Insights
PART 04: Cost-Saving Opportunities
PART 05: Best Practices
PART 06: Category Ecosystem
PART 07: Category Management Strategy
PART 08: Category Management Enablers
PART 09: Suppliers Selection
PART 10: Suppliers Under Coverage
PART 11: US Market Insights
PART 12: Category Definition
PART 13: Appendix
List of Exhibits:
Executive Summary
The following companies are recognised as the key suppliers in the Global Creative agencies Category - Procurement Market Intelligence Report: WPP, Omnicom, Publicis, Interpublic, Dentsu, Havas.Commenting on the report, an analyst from the research team said: “One of the procurement best practices for buyers is to engage with creative agencies that use predictive analytics to obtain meaningful consumer insight data can help them create better targets and personalized messages.”
According to the report, one of the key growth contributors for the global creative agencies market is the fast growth of mobile advertising that is earning an incremental digital spend.
Further, the report states that one of the key category management strategies for the buyers in the global creative agencies market is to seek engagement with agencies that can provide a single ecosystem for all of their marketing/advertisement service requirements, which may include consumer research, social media management services, and OOH.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains actionable insights to improve source-to-contract cycle performance in addition to a PESTLE analysis.
Companies Mentioned
- WPP
- Omnicom
- Publicis
- Interpublic
- Dentsu
- Havas
Methodology
LOADING...