About Media Planning and Buying Market
Media planning and buying services involve strategizing, negotiating, and procuring time and advertising space across various media channels such as televisions, radios, newspapers, magazines, and the internet. The aim of advertisers (buyers) is to reach the target audience in the most economical and efficient manner to maximize ROI. The spend momentum of this market will be attributed to the increasing competition in the FMCG market. This will lead to an increasing need for structured planning for advertisement and media operations in the sector, which aids in reaching the target audience effectively. This will drive the overall demand for media planning and buying services from the FMCG sector
Covered in this report
The report provides actionable insights to improve source-to-contract cycle performance in the Global Media Planning and Buying Market. It helps sourcing professionals formulate better category strategies, enhance savings, understand supplier and market challenges, and implement sourcing best practices.
The report, Global Media Planning and Buying Market, provides up-to-date information about market shifts and potential risks, as well as in-depth knowledge of products and services, which can help in planning and in executing category management activities. It focuses on the cost-saving aspects of procurement and on providing insights that can lead to optimization of category spend.
Category driver
Category management strategy
Procurement best practices
Key questions answered in this report
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
Media planning and buying services involve strategizing, negotiating, and procuring time and advertising space across various media channels such as televisions, radios, newspapers, magazines, and the internet. The aim of advertisers (buyers) is to reach the target audience in the most economical and efficient manner to maximize ROI. The spend momentum of this market will be attributed to the increasing competition in the FMCG market. This will lead to an increasing need for structured planning for advertisement and media operations in the sector, which aids in reaching the target audience effectively. This will drive the overall demand for media planning and buying services from the FMCG sector
Covered in this report
The report provides actionable insights to improve source-to-contract cycle performance in the Global Media Planning and Buying Market. It helps sourcing professionals formulate better category strategies, enhance savings, understand supplier and market challenges, and implement sourcing best practices.
The report, Global Media Planning and Buying Market, provides up-to-date information about market shifts and potential risks, as well as in-depth knowledge of products and services, which can help in planning and in executing category management activities. It focuses on the cost-saving aspects of procurement and on providing insights that can lead to optimization of category spend.
Category driver
- Rise of digital marketing channels
Category management strategy
- Evaluate the level of innovation adopted by suppliers in delivering media planning and buying services
Procurement best practices
- Identify agencies that have better control over high-traffic media slots
Key questions answered in this report
- What are the market dynamics?
- What are the key market trends?
- What are the category growth drivers?
- What are the constraints on category growth?
- Who are the suppliers in this market?
- What are the demand-supply shifts?
- What are the major category requirements?
- What are the procurement best practices in this market?
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
Table of Contents
PART 01: Executive Summary
PART 02: Market Insights
PART 03: Category Pricing Insights
PART 04: Cost-Saving Opportunities
PART 05: Best Practices
PART 06: Category Ecosystem
PART 07: Category Management Strategy
PART 08: Category Management Enablers
PART 09: Suppliers Selection
PART 10: Suppliers Under Coverage
PART 11: US Market Insights
PART 12: Category Definition
PART 13: Appendix
Executive Summary
The following companies as the key suppliers in the Global Media Planning and Buying Category - Procurement Market Intelligence Report: Omnicom Group Inc, Publicis Groupe SA, WPP Plc, Dentsu Inc, The Interpublic Group of Companies Inc, Vivendi SA.Commenting on the report, an analyst from the research team said: “One of the procurement best practices for buyers is to benchmark suppliers’ quotes against industry prices.”
According to the report, one of the key growth contributors for the global media planning and buying market is the increasing competition in the FMCG market.
Further, the report states that one of the key category management strategies for the buyers in the global media planning and buying market is to engage with AORs to reduce their CAPEX pertaining to in-house media planning tools.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the market. The report contains actionable insights to improve source-to-contract cycle performance in addition to a PESTLE analysis.
Companies Mentioned
- Omnicom Group Inc
- Publicis Groupe SA
- WPP Plc
- Dentsu Inc
- The Interpublic Group of Companies Inc
- Vivendi SA.
Methodology
LOADING...
