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Clickstream Analytics - Global Market Trajectory & Analytics

  • ID: 4804356
  • Report
  • April 2021
  • Region: Global
  • 115 pages
  • Global Industry Analysts, Inc
Global Clickstream Analytics Market to Reach $2.7 Billion by 2027

Amid the COVID-19 crisis, the global market for Clickstream Analytics estimated at US$979.2 Million in the year 2020, is projected to reach a revised size of US$2.7 Billion by 2027, growing at a CAGR of 15.4% over the analysis period 2020-2027. Click Path & Website Optimization, one of the segments analyzed in the report, is projected to record a 15.9% CAGR and reach US$1.1 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Customer Analysis segment is readjusted to a revised 14.5% CAGR for the next 7-year period.

The U.S. Market is Estimated at $289.7 Million, While China is Forecast to Grow at 14.7% CAGR

The Clickstream Analytics market in the U.S. is estimated at US$289.7 Million in the year 2020. China, the world's second largest economy, is forecast to reach a projected market size of US$461 Million by the year 2027 trailing a CAGR of 14.7% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 13.7% and 13.1% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 11.2% CAGR.

Basket Analysis & Personalization Segment to Record 18.3% CAGR

In the global Basket Analysis & Personalization segment, USA, Canada, Japan, China and Europe will drive the 18.1% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$138.1 Million in the year 2020 will reach a projected size of US$441.3 Million by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$318.4 Million by the year 2027.

Select Competitors (Total 43 Featured):
  • Adobe Systems, Inc.
  • At Internet
  • Connexity, Inc.
  • Google Cloud Platform
  • HPE (Hewlett Packard Enterprise India Pvt. Ltd.)
  • IBM Corporation
  • Jumpshot, Inc.
  • Microsoft Corporation
  • Oracle Corporation
  • SAP SE
  • Splunk, Inc.
  • Talend SA
  • Verto Analytics Inc.
  • Vlocity Inc.
  • Webtrends Inc.
Note: Product cover images may vary from those shown
I. METHODOLOGY

II. EXECUTIVE SUMMARY
  • Influencer Market Insights
  • World Market Trajectories
  • Clickstream Analytics: An Introductory Prelude
  • Sophisticated Capabilities Prompt Widespread Adoption
  • Escalating Use Case Across Web-Empowered Industries
  • Internet Dynamics Strongly Support the Deployment of Clickstream Analytics
  • Impact of Covid-19 and a Looming Global Recession
  • Clickstream Analytics for Effective Tracking of Customer's Online Journey
  • Empowering Brands to Turn Browsers into Buyers
  • Real-time Upselling & Cross Selling Made Easier with Clickstream Analytics
  • Customer Interests Effectively Understood with Clickstream Analysis
  • Clickstream-Based Campaign Optimization Upgrades Advertising Industry
  • eCommerce & Retail Firms Leverage Clickstream Analytics to Generate Valuable Insights
  • Competitive Forces Generate Ample Room for Analytics in Media & Entertainment Industry
  • Clickstream Analytics: A Shot in the Arm for Travel Agencies
  • Hotel Guest Data Mining Made Highly Convenient with Analytics
  • Businesses Rely On Clickstream Data to Optimize Social Outreach
  • PRODUCT OVERVIEW
  • Clickstream Analytics
  • Types of Clickstream Analytics
  • Table 1: World Current & Future Analysis for Clickstream Analytics by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2020 through 2027 and % CAGR
  • Table 2: World 7-Year Perspective for Clickstream Analytics by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2020 & 2027
  • Table 3: World Current & Future Analysis for Click Path & Website Optimization by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2020 through 2027 and % CAGR
  • Table 4: World 7-Year Perspective for Click Path & Website Optimization by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027
  • Table 5: World Current & Future Analysis for Customer Analysis by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2020 through 2027 and % CAGR
  • Table 6: World 7-Year Perspective for Customer Analysis by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027
  • Table 7: World Current & Future Analysis for Basket Analysis & Personalization by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2020 through 2027 and % CAGR
  • Table 8: World 7-Year Perspective for Basket Analysis & Personalization by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027
  • Table 9: World Current & Future Analysis for Traffic Analysis by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2020 through 2027 and % CAGR
  • Table 10: World 7-Year Perspective for Traffic Analysis by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027
  • Table 11: World Current & Future Analysis for Other Segments by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2020 through 2027 and % CAGR
  • Table 12: World 7-Year Perspective for Other Segments by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027
III. MARKET ANALYSIS
  • Table 13: USA Current & Future Analysis for Clickstream Analytics by Segment - Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 14: USA 7-Year Perspective for Clickstream Analytics by Segment - Percentage Breakdown of Value Sales for Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments for the Years 2020 & 2027
  • Table 15: Canada Current & Future Analysis for Clickstream Analytics by Segment - Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 16: Canada 7-Year Perspective for Clickstream Analytics by Segment - Percentage Breakdown of Value Sales for Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments for the Years 2020 & 2027
  • Table 17: Japan Current & Future Analysis for Clickstream Analytics by Segment - Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 18: Japan 7-Year Perspective for Clickstream Analytics by Segment - Percentage Breakdown of Value Sales for Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments for the Years 2020 & 2027
  • Table 19: China Current & Future Analysis for Clickstream Analytics by Segment - Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 20: China 7-Year Perspective for Clickstream Analytics by Segment - Percentage Breakdown of Value Sales for Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments for the Years 2020 & 2027
  • Table 21: Europe Current & Future Analysis for Clickstream Analytics by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2020 through 2027 and % CAGR
  • Table 22: Europe 7-Year Perspective for Clickstream Analytics by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2020 & 2027
  • Table 23: Europe Current & Future Analysis for Clickstream Analytics by Segment - Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 24: Europe 7-Year Perspective for Clickstream Analytics by Segment - Percentage Breakdown of Value Sales for Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments for the Years 2020 & 2027
  • Table 25: France Current & Future Analysis for Clickstream Analytics by Segment - Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 26: France 7-Year Perspective for Clickstream Analytics by Segment - Percentage Breakdown of Value Sales for Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments for the Years 2020 & 2027
  • Table 27: Germany Current & Future Analysis for Clickstream Analytics by Segment - Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 28: Germany 7-Year Perspective for Clickstream Analytics by Segment - Percentage Breakdown of Value Sales for Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments for the Years 2020 & 2027
  • Table 29: Italy Current & Future Analysis for Clickstream Analytics by Segment - Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 30: Italy 7-Year Perspective for Clickstream Analytics by Segment - Percentage Breakdown of Value Sales for Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments for the Years 2020 & 2027
  • Table 31: UK Current & Future Analysis for Clickstream Analytics by Segment - Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 32: UK 7-Year Perspective for Clickstream Analytics by Segment - Percentage Breakdown of Value Sales for Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments for the Years 2020 & 2027
  • Table 33: Rest of Europe Current & Future Analysis for Clickstream Analytics by Segment - Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 34: Rest of Europe 7-Year Perspective for Clickstream Analytics by Segment - Percentage Breakdown of Value Sales for Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments for the Years 2020 & 2027
  • Table 35: Asia-Pacific Current & Future Analysis for Clickstream Analytics by Segment - Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 36: Asia-Pacific 7-Year Perspective for Clickstream Analytics by Segment - Percentage Breakdown of Value Sales for Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments for the Years 2020 & 2027
  • Table 37: Rest of World Current & Future Analysis for Clickstream Analytics by Segment - Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 38: Rest of World 7-Year Perspective for Clickstream Analytics by Segment - Percentage Breakdown of Value Sales for Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments for the Years 2020 & 2027
IV. COMPETITION
  • Total Companies Profiled: 43
Note: Product cover images may vary from those shown
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