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Clickstream Analytics - Global Strategic Business Report

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    Report

  • 184 Pages
  • April 2024
  • Region: Global
  • Global Industry Analysts, Inc
  • ID: 4804356
The global market for Clickstream Analytics is estimated at US$1.5 Billion in 2023 and is projected to reach US$4.2 Billion by 2030, growing at a CAGR of 13.5% from 2023 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions.

Key Insights:

  • Market Growth: Understand the significant growth trajectory of the Click Path & Website Optimization segment, which is expected to reach US$1.7 Billion by 2030 with a CAGR of 14%. The Customer Analysis segment is also set to grow at 12.8% CAGR over the next 8 years.
  • Regional Analysis: Gain insights into the U.S. market, estimated at $452.2 Million in 2023, and China, forecasted to grow at an impressive 12.5% CAGR to reach $700.9 Million by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

  • Detailed Market Analysis: Access a thorough analysis of the Global Clickstream Analytics Market, covering all major geographic regions and market segments.
  • Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
  • Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Clickstream Analytics Market.
  • Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

  • How is the Global Clickstream Analytics Market expected to evolve by 2030?
  • What are the main drivers and restraints affecting the market?
  • Which market segments will grow the most over the forecast period?
  • How will market shares for different regions and segments change by 2030?
  • Who are the leading players in the market, and what are their prospects?

Report Features:

  • Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2023 to 2030.
  • In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
  • Company Profiles: Coverage of major players such as Adobe Systems, Inc., At Internet, Connexity, Inc., and more.
  • Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Select Competitors (Total 22 Featured):

  • Adobe Systems, Inc.
  • At Internet
  • Connexity, Inc.
  • Google Cloud Platform
  • HPE (Hewlett Packard Enterprise India Pvt. Ltd.)
  • IBM Corporation
  • Jumpshot, Inc.
  • Microsoft Corporation
  • Oracle Corporation
  • SAP SE
  • Splunk, Inc.
  • Talend SA
  • Verto Analytics Inc.
  • Vlocity Inc.
  • Webtrends Inc.

MarketGlass Platform

Our reports are enhanced by the MarketGlass platform, which brings together industry experts and influencers to provide high-quality, accurate insights. This unique platform allows us to gather comprehensive data and market perspectives, ensuring you receive the most reliable and detailed analysis available.

Table of Contents

I. METHODOLOGYII. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
  • Influencer Market Insights
  • World Market Trajectories
  • Clickstream Analytics: An Introductory Prelude
  • Sophisticated Capabilities Prompt Widespread Adoption
  • Escalating Use Case Across Web-Empowered Industries
  • Internet Dynamics Strongly Support the Deployment of Clickstream Analytics
  • Clickstream Analytics - Global Key Competitors Percentage Market Share in 2022 (E)
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)
  • Global Economic Update
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
  • Clickstream Analytics for Effective Tracking of Customer's Online Journey
  • Empowering Brands to Turn Browsers into Buyers
  • Real-time Upselling & Cross Selling Made Easier with Clickstream Analytics
  • Customer Interests Effectively Understood with Clickstream Analysis
  • Clickstream-Based Campaign Optimization Upgrades Advertising Industry
  • eCommerce & Retail Firms Leverage Clickstream Analytics to Generate Valuable Insights
  • Competitive Forces Generate Ample Room for Analytics in Media & Entertainment Industry
  • Clickstream Analytics: A Shot in the Arm for Travel Agencies
  • Hotel Guest Data Mining Made Highly Convenient with Analytics
  • Businesses Rely On Clickstream Data to Optimize Social Outreach
  • PRODUCT OVERVIEW
  • Clickstream Analytics
  • Types of Clickstream Analytics
4. GLOBAL MARKET PERSPECTIVE
  • Table 1: World Clickstream Analytics Market Analysis of Annual Sales in US$ Thousand for Years 2014 through 2030
  • Table 2: World Recent Past, Current & Future Analysis for Clickstream Analytics by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
  • Table 3: World 7-Year Perspective for Clickstream Analytics by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2024 & 2030
  • Table 4: World Recent Past, Current & Future Analysis for Click Path & Website Optimization by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
  • Table 5: World 7-Year Perspective for Click Path & Website Optimization by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
  • Table 6: World Recent Past, Current & Future Analysis for Customer Analysis by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
  • Table 7: World 7-Year Perspective for Customer Analysis by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
  • Table 8: World Recent Past, Current & Future Analysis for Basket Analysis & Personalization by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
  • Table 9: World 7-Year Perspective for Basket Analysis & Personalization by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
  • Table 10: World Recent Past, Current & Future Analysis for Traffic Analysis by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
  • Table 11: World 7-Year Perspective for Traffic Analysis by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
  • Table 12: World Recent Past, Current & Future Analysis for Other Segments by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
  • Table 13: World 7-Year Perspective for Other Segments by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
III. MARKET ANALYSIS
UNITED STATES
  • Clickstream Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
  • Table 14: USA Recent Past, Current & Future Analysis for Clickstream Analytics by Segment - Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 15: USA 7-Year Perspective for Clickstream Analytics by Segment - Percentage Breakdown of Value Sales for Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments for the Years 2024 & 2030
CANADA
  • Table 16: Canada Recent Past, Current & Future Analysis for Clickstream Analytics by Segment - Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 17: Canada 7-Year Perspective for Clickstream Analytics by Segment - Percentage Breakdown of Value Sales for Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments for the Years 2024 & 2030
JAPAN
  • Clickstream Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
  • Table 18: Japan Recent Past, Current & Future Analysis for Clickstream Analytics by Segment - Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 19: Japan 7-Year Perspective for Clickstream Analytics by Segment - Percentage Breakdown of Value Sales for Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments for the Years 2024 & 2030
CHINA
  • Clickstream Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
  • Table 20: China Recent Past, Current & Future Analysis for Clickstream Analytics by Segment - Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 21: China 7-Year Perspective for Clickstream Analytics by Segment - Percentage Breakdown of Value Sales for Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments for the Years 2024 & 2030
EUROPE
  • Clickstream Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
  • Table 22: Europe Recent Past, Current & Future Analysis for Clickstream Analytics by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
  • Table 23: Europe 7-Year Perspective for Clickstream Analytics by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2024 & 2030
  • Table 24: Europe Recent Past, Current & Future Analysis for Clickstream Analytics by Segment - Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 25: Europe 7-Year Perspective for Clickstream Analytics by Segment - Percentage Breakdown of Value Sales for Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments for the Years 2024 & 2030
FRANCE
  • Clickstream Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
  • Table 26: France Recent Past, Current & Future Analysis for Clickstream Analytics by Segment - Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 27: France 7-Year Perspective for Clickstream Analytics by Segment - Percentage Breakdown of Value Sales for Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments for the Years 2024 & 2030
GERMANY
  • Clickstream Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
  • Table 28: Germany Recent Past, Current & Future Analysis for Clickstream Analytics by Segment - Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 29: Germany 7-Year Perspective for Clickstream Analytics by Segment - Percentage Breakdown of Value Sales for Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments for the Years 2024 & 2030
ITALY
  • Table 30: Italy Recent Past, Current & Future Analysis for Clickstream Analytics by Segment - Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 31: Italy 7-Year Perspective for Clickstream Analytics by Segment - Percentage Breakdown of Value Sales for Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments for the Years 2024 & 2030
UNITED KINGDOM
  • Clickstream Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
  • Table 32: UK Recent Past, Current & Future Analysis for Clickstream Analytics by Segment - Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 33: UK 7-Year Perspective for Clickstream Analytics by Segment - Percentage Breakdown of Value Sales for Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments for the Years 2024 & 2030
REST OF EUROPE
  • Table 34: Rest of Europe Recent Past, Current & Future Analysis for Clickstream Analytics by Segment - Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 35: Rest of Europe 7-Year Perspective for Clickstream Analytics by Segment - Percentage Breakdown of Value Sales for Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments for the Years 2024 & 2030
ASIA-PACIFIC
  • Clickstream Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
  • Table 36: Asia-Pacific Recent Past, Current & Future Analysis for Clickstream Analytics by Segment - Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 37: Asia-Pacific 7-Year Perspective for Clickstream Analytics by Segment - Percentage Breakdown of Value Sales for Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments for the Years 2024 & 2030
REST OF WORLD
  • Table 38: Rest of World Recent Past, Current & Future Analysis for Clickstream Analytics by Segment - Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 39: Rest of World 7-Year Perspective for Clickstream Analytics by Segment - Percentage Breakdown of Value Sales for Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments for the Years 2024 & 2030
IV. COMPETITION

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Adobe Systems, Inc.
  • At Internet
  • Connexity, Inc.
  • Google Cloud Platform
  • HPE (Hewlett Packard Enterprise India Pvt. Ltd.)
  • IBM Corporation
  • Jumpshot, Inc.
  • Microsoft Corporation
  • Oracle Corporation
  • SAP SE
  • Splunk, Inc.
  • Talend SA
  • Verto Analytics Inc.
  • Vlocity Inc.
  • Webtrends Inc.

Table Information