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Clickstream Analytics - Market Analysis, Trends, and Forecasts

  • ID: 4804356
  • Report
  • February 2020
  • Region: Global
  • 83 pages
  • Global Industry Analysts, Inc
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FEATURED COMPANIES

  • ADOBE SYSTEMS
  • CONNEXITY, INC.
  • IBM CORPORATION
  • MICROSOFT CORPORATION
  • SAP SE
  • TALEND SA
  • MORE
Clickstream Analytics market worldwide is projected to grow by US$1.6 Billion, driven by a compounded growth of 16.2%. Click Path & Website Optimization, one of the segments analyzed and sized in this study, displays the potential to grow at over 16.7%. The shifting dynamics supporting this growth makes it critical for businesses in this space to keep abreast of the changing pulse of the market. Poised to reach over US$966.3 Million by the year 2025, Click Path & Website Optimization will bring in healthy gains adding significant momentum to global growth.

Representing the developed world, the United States will maintain a 17.4% growth momentum. Within Europe, which continues to remain an important element in the world economy, Germany will add over US$59.9 Million to the region's size and clout in the next 5 to 6 years. Over US$74.6 Million worth of projected demand in the region will come from Rest of Europe markets. In Japan, Click Path & Website Optimization will reach a market size of US$79.4 Million by the close of the analysis period. As the world’s second largest economy and the new game changer in global markets, China exhibits the potential to grow at 15.9% over the next couple of years and add approximately US$272.8 Million in terms of addressable opportunity for the picking by aspiring businesses and their astute leaders. Presented in visually rich graphics are these and many more need-to-know quantitative data important in ensuring quality of strategy decisions, be it entry into new markets or allocation of resources within a portfolio. Several macroeconomic factors and internal market forces will shape growth and development of demand patterns in emerging countries in Asia-Pacific. All research viewpoints presented are based on validated engagements from influencers in the market, whose opinions supersede all other research methodologies.

Competitors identified in this market include, among others,
  • Adobe Systems, Inc.
  • At Internet
  • Connexity, Inc.
  • Google Cloud Platform
  • HPE (Hewlett Packard Enterprise India Pvt. Ltd.)
  • IBM Corporation
  • Jumpshot, Inc.
  • Microsoft Corporation
  • Oracle Corporation
  • SAP SE
  • Splunk, Inc.
  • Talend SA
  • Verto Analytics Inc.
  • Vlocity Inc.
  • Webtrends Inc.
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • ADOBE SYSTEMS
  • CONNEXITY, INC.
  • IBM CORPORATION
  • MICROSOFT CORPORATION
  • SAP SE
  • TALEND SA
  • MORE

I. INTRODUCTION, METHODOLOGY & REPORT SCOPE

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

Clickstream Analytics: An Introductory Prelude

Sophisticated Capabilities Prompt Widespread Adoption

Escalating Use Case Across Web-Empowered Industries

Internet Dynamics Strongly Support the Deployment of Clickstream Analytics

Global Competitor Market Shares

Clickstream Analytics Competitor Market Share Scenario Worldwide (in %): 2019 & 2025

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS

Clickstream Analytics for Effective Tracking of Customer's Online Journey

Empowering Brands to Turn Browsers into Buyers

Real-time Upselling & Cross Selling Made Easier with Clickstream Analytics

Customer Interests Effectively Understood with Clickstream Analysis

Clickstream-Based Campaign Optimization Upgrades Advertising Industry

eCommerce & Retail Firms Leverage Clickstream Analytics to Generate Valuable Insights

Competitive Forces Generate Ample Room for Analytics in Media & Entertainment Industry

Clickstream Analytics: A Shot in the Arm for Travel Agencies

Hotel Guest Data Mining Made Highly Convenient with Analytics

Businesses Rely On Clickstream Data to Optimize Social Outreach

PRODUCT OVERVIEW

Clickstream Analytics

Types of Clickstream Analytics

4. GLOBAL MARKET PERSPECTIVE

TABLE 1: Clickstream Analytics Global Market Estimates and Forecasts in US$ Thousand by Region/Country: 2018-2025

TABLE 2: Clickstream Analytics Market Share Shift across Key Geographies Worldwide: 2019 VS 2025

TABLE 3: Click Path & Website Optimization (Segment) World Market by Region/Country in US$ Thousand: 2018 to 2025

TABLE 4: Click Path & Website Optimization (Segment) Market Share Breakdown of Worldwide Sales by Region/Country: 2019 VS 2025

TABLE 5: Customer Analysis (Segment) Potential Growth Markets Worldwide in US$ Thousand: 2018 to 2025

TABLE 6: Customer Analysis (Segment) Market Sales Breakdown by Region/Country in Percentage: 2019 VS 2025

TABLE 7: Basket Analysis & Personalization (Segment) Geographic Market Spread Worldwide in US$ Thousand: 2018 to 2025

TABLE 8: Basket Analysis & Personalization (Segment) Market Share Distribution in Percentage by Region/Country: 2019 VS 2025

TABLE 9: Traffic Analysis (Segment) World Market Estimates and Forecasts by Region/Country in US$ Thousand: 2018 to 2025

TABLE 10: Traffic Analysis (Segment) Market Share Breakdown by Region/Country: 2019 VS 2025

TABLE 11: Other Segments (Segment) World Market by Region/Country in US$ Thousand: 2018 to 2025

TABLE 12: Other Segments (Segment) Market Share Distribution in Percentage by Region/Country: 2019 VS 2025

III. MARKET ANALYSIS

GEOGRAPHIC MARKET ANALYSIS

UNITED STATES

Market Facts & Figures

US Clickstream Analytics Market Share (in %) by Company: 2019 & 2025

Market Analytics

TABLE 13: United States Clickstream Analytics Market Estimates and Projections in US$ Thousand by Segment: 2018 to 2025

TABLE 14: United States Clickstream Analytics Market Share Breakdown by Segment: 2019 VS 2025

CANADA

TABLE 15: Canadian Clickstream Analytics Market Estimates and Forecasts in US$ Thousand by Segment: 2018 to 2025

TABLE 16: Clickstream Analytics Market in Canada: Percentage Share Breakdown of Sales by Segment for 2019 and 2025

JAPAN

TABLE 17: Japanese Market for Clickstream Analytics: Annual Sales Estimates and Projections in US$ Thousand by Segment for the Period 2018-2025

TABLE 18: Japanese Clickstream Analytics Market Share Analysis by Segment: 2019 VS 2025

CHINA

TABLE 19: Chinese Clickstream Analytics Market Growth Prospects in US$ Thousand by Segment for the Period 2018-2025

TABLE 20: Chinese Clickstream Analytics Market by Segment: Percentage Breakdown of Sales for 2019 and 2025

EUROPE

Market Facts & Figures

European Clickstream Analytics Market: Competitor Market Share Scenario (in %) for 2019 & 2025

Market Analytics

TABLE 21: European Clickstream Analytics Market Demand Scenario in US$ Thousand by Region/Country: 2018-2025

TABLE 22: European Clickstream Analytics Market Share Shift by Region/Country: 2019 VS 2025

TABLE 23: European Clickstream Analytics Market Estimates and Forecasts in US$ Thousand by Segment: 2018-2025

TABLE 24: European Clickstream Analytics Market Share Breakdown by Segment: 2019 VS 2025

FRANCE

TABLE 25: Clickstream Analytics Market in France by Segment: Estimates and Projections in US$ Thousand for the Period 2018-2025

TABLE 26: French Clickstream Analytics Market Share Analysis by Segment: 2019 VS 2025

GERMANY

TABLE 27: Clickstream Analytics Market in Germany: Recent Past, Current and Future Analysis in US$ Thousand by Segment for the Period 2018-2025

TABLE 28: German Clickstream Analytics Market Share Breakdown by Segment: 2019 VS 2025

ITALY

TABLE 29: Italian Clickstream Analytics Market Growth Prospects in US$ Thousand by Segment for the Period 2018-2025

TABLE 30: Italian Clickstream Analytics Market by Segment: Percentage Breakdown of Sales for 2019 and 2025

UNITED KINGDOM

TABLE 31: United Kingdom Market for Clickstream Analytics: Annual Sales Estimates and Projections in US$ Thousand by Segment for the Period 2018-2025

TABLE 32: United Kingdom Clickstream Analytics Market Share Analysis by Segment: 2019 VS 2025

REST OF EUROPE

TABLE 33: Rest of Europe Clickstream Analytics Market Estimates and Forecasts in US$ Thousand by Segment: 2018-2025

TABLE 34: Rest of Europe Clickstream Analytics Market Share Breakdown by Segment: 2019 VS 2025

ASIA-PACIFIC

TABLE 35: Clickstream Analytics Market in Asia-Pacific by Segment: Estimates and Projections in US$ Thousand for the Period 2018-2025

TABLE 36: Asia-Pacific Clickstream Analytics Market Share Analysis by Segment: 2019 VS 2025

REST OF WORLD

TABLE 37: Rest of World Clickstream Analytics Market Estimates and Forecasts in US$ Thousand by Segment: 2018 to 2025

TABLE 38: Clickstream Analytics Market in Rest of World: Percentage Share Breakdown of Sales by Segment for 2019 and 2025

IV. COMPETITION

ADOBE SYSTEMS

AT INTERNET

CONNEXITY, INC.

GOOGLE CLOUD PLATFORM

HPE (HEWLETT PACKARD ENTERPRISE INDIA PVT LTD.)

IBM CORPORATION

JUMPSHOT

MICROSOFT CORPORATION

ORACLE CORPORATION

SAP SE

SPLUNK

TALEND SA

VERTO ANALYTICS

VLOCITY

WEBTRENDS INC.

V. CURATED RESEARCH

Note: Product cover images may vary from those shown
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  • ADOBE SYSTEMS
  • AT INTERNET
  • CONNEXITY, INC.
  • GOOGLE CLOUD PLATFORM
  • HPE (HEWLETT PACKARD ENTERPRISE INDIA PVT LTD.)
  • IBM CORPORATION
  • JUMPSHOT
  • MICROSOFT CORPORATION
  • ORACLE CORPORATION
  • SAP SE
  • SPLUNK
  • TALEND SA
  • VERTO ANALYT
Note: Product cover images may vary from those shown
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