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Digital Marketing Software - Global Market Trajectory & Analytics

  • ID: 4804805
  • Report
  • February 2022
  • Region: Global
  • 533 Pages
  • Global Industry Analysts, Inc

FEATURED COMPANIES

  • Adobe, Inc.
  • Hubspot, Inc.
  • IBM Corporation
  • Marketo, Inc.
  • Microsoft Corporation
  • Oracle Corporation

Global Digital Marketing Software Market to Reach $129.3 Billion by 2026


Digital marketing software refers to the use of solutions that enable advertisements on digital platforms and social-media websites. The digital marketing industry has witnessed rapid growth over the last decade due to significantly increased internet penetration and the proliferation of mobile and electronic devices across the world. Growth prospects in the global market is being spurred by the increase in digital marketing spend and surge in social media and advertising. Increasing digital marketing budget and growing popularity of social media & advertising are expected to provide a major boost to market growth. Growing trends like increasing usage of mobile devices and personalized marketing are shifting organizations` marketing strategies, making them more focused on boosting user experience. Businesses are increasingly adopting digital marketing software for managing customer relationships through better assessment of consumer behavior throughout different business channels. Growing use of the solutions in various sectors such as IT, telecom, media and entertainment, manufacturing, healthcare, education, retail, consumer goods, logistics and transportation, and BFSI is expected to fuel growth. Apps related to management and administration is likely to register strong growth through the forthcoming years.

Amid the COVID-19 crisis, the global market for Digital Marketing Software estimated at US$55 Billion in the year 2020, is projected to reach a revised size of US$129.3 Billion by 2026, growing at a CAGR of 15.1% over the analysis period. Software, one of the segments analyzed in the report, is projected to record 14.4% CAGR and reach US$103.7 Billion by the end of the analysis period. After a thorough analysis of the business implications of the pandemic and its induced economic crisis, growth in the Services segment is readjusted to a revised 16.8% CAGR for the next 7-year period. The dominance of the software segment could be attributed to the fast and ever-evolving technology environment as well as the dynamic efforts of businesses to keep their systems up-to-date on the latest technology in order to remain ahead of competitors in the market. Marketing automation software is likely to gain increased adoption for carrying out activities such as collaboration between teams and for lead nurturing to drive business. Growth in the Services segment is due to the evolving industry and the increasing need for adoption of digital marketing services such as subscription-based pricing models and remote monitoring.



The U.S. Market is Estimated at $20.8 Billion in 2021, While China is Forecast to Reach $17.5 Billion by 2026


The Digital Marketing Software market in the U.S. is estimated at US$20.8 Billion in the year 2021. China, the world`s second largest economy, is forecast to reach a projected market size of US$17.5 Billion by the year 2026 trailing a CAGR of 18.5% over the analysis period. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 11.4% and 14.1% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 13.7% CAGR. The US represents the largest market due to its technologically sophisticated and large consumer base. The rapid growth of cloud computing platforms in the region is also expected to boost the usage of content management, marketing automation and CRM solutions. Rapid growth in Asia-Pacific region will be driven by increasing internet penetration and proliferation of smartphones in large countries such as China and India.

Select Competitors (Total 128 Featured) -

  • Adobe, Inc.
  • Hewlett Packard Enterprise Company
  • Hubspot, Inc.
  • IBM Corporation
  • Marketo, Inc.
  • Microsoft Corporation
  • Oracle Corporation
  • Salesforce.com, Inc.
  • SAP SE
  • SAS Institute, Inc.
Frequently Asked Questions about the Global Market for Digital Marketing Software

What is the estimated value of the Global Market for Digital Marketing Software?

The Global Market for Digital Marketing Software was estimated to be valued at $55.0 Billion in 2020.

What is the growth rate of the Global Market for Digital Marketing Software?

The growth rate of the Global Market for Digital Marketing Software is 15.3%, with an estimated value of $129.3 Billion by 2026.

What is the forecasted size of the Global Market for Digital Marketing Software?

The Global Market for Digital Marketing Software is estimated to be worth $129.3 Billion by 2026.

Who are the key companies in the Global Market for Digital Marketing Software?

Key companies in the Global Market for Digital Marketing Software include Adobe, Inc., Hewlett Packard Enterprise Company, Hubspot, Inc., IBM Corporation, Marketo, Inc., Microsoft Corporation, Oracle Corporation, Salesforce.com, Inc. and SAS Institute, Inc..
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Adobe, Inc.
  • Hubspot, Inc.
  • IBM Corporation
  • Marketo, Inc.
  • Microsoft Corporation
  • Oracle Corporation

I. METHODOLOGY


II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

  • Influencer Market Insights
  • Impact of Covid-19 and a Looming Global Recession
  • Covid-19 Pandemic Upends the Marketing Landscape
  • COVID-19 Impact on Global Ad Spending: March 2020
  • Digital Marketing Strategies Change in Pandemic Times
  • Percentage of Internet Users Using Social Media by Gender: April 2020
  • Percentage of Internet Users Spending More Time by Media Type: April 2020
  • Percentage of Internet Users Spending More Time Using Each Device: April 2020
  • Marketing Strategies as Companies Face Economic Hardships
  • Digital and Personalized Experience Gain Prominence
  • Digital Marketing Software – Global Key Competitors Percentage Market Share in 2022 (E)
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)
  • Digital Marketing: A Prelude
  • Digital Marketing Channels
  • Global Advertising Spending by Platform: 2020
  • Comparison of Different Advertising Media Based on Varied Parameters
  • Digital Marketing Software: An Introduction
  • Key Trends in the Digital Marketing Software Market
  • Various Advertising Media & their Corresponding Benefits
  • Outlook
  • Cloud Computing Dominates the Market
  • By End-Use
  • By Region
  • Market Challenges
  • By Component
  • Competition
  • Market Share of Major Players in the Global Customer Relationship Management (CRM) Marketing Segment (in %): 2020E

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS

  • Marketing: The High Growth Application Market for CRM Software
  • Digital Marketing Trends
  • Artificial Intelligence Gains Focus
  • Machine learning (ML) Aids in Quicker Insights
  • Augmented Reality (AR) Emerges as a Leading Marketing Trend
  • Automation Technology Enables Time Optimization
  • Chatbots Continue to Dominate Customer Communication
  • New Opportunities for Influencers
  • Growth in Micro-Moments
  • Personalization Becomes Critical for the Success of Content Marketing
  • Browser Push Notifications
  • Data Enrichment Facilitates More Personalized Services
  • Email Marketing Gets Smarter
  • Multi-touch Attribution Model Witnesses Growth
  • Businesses to Opt for Multiple Social Messaging Channels
  • Marketers Opt for Marketing Automation Software to Bring in Efficient Optimization
  • Social Media Marketing Software Leverages on Social Networks
  • Digital Ad Revenue Growth by Company 2020
  • Social Media Penetration Worldwide: % of Active Monthly Users Compared to Total Population for 2019
  • Top Social Media Platforms by Usage (In Millions): April 2020
  • Millennials and Generation Z Change the Social Media Landscape
  • Social Media Users Penetration (in %) by Generation
  • Rise of Social Media Stories to Continue
  • SEO Software Designed to Optimize Online Presence
  • Personalization Goals Popularize Email Marketing
  • Voice Searches Gain Popularity
  • Shoppable Posts to Contribute Significantly in Increasing Ecommerce Sales
  • Predictive Marketing to Gain Wider Popularity

4. GLOBAL MARKET PERSPECTIVE


III. MARKET ANALYSIS

UNITED STATES

  • Digital Marketing Software Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2022 (E)

CANADA

JAPAN

  • Digital Marketing Software Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2022 (E)

CHINA

  • Digital Marketing Software Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2022 (E)

EUROPE

  • Digital Marketing Software Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2022 (E)

FRANCE

  • Digital Marketing Software Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2022 (E)

GERMANY

  • Digital Marketing Software Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2022 (E)

ITALY

UNITED KINGDOM

  • Digital Marketing Software Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2022 (E)

REST OF EUROPE

ASIA-PACIFIC

  • Digital Marketing Software Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2022 (E)

LATIN AMERICA

  • Digital Marketing Software Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2022 (E)

MIDDLE EAST

  • Digital Marketing Software Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2022 (E)

AFRICA

  • Digital Marketing Software Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2022 (E)

IV. COMPETITION

  • Total Companies Profiled: 128
Note: Product cover images may vary from those shown

A selection of companies mentioned in this report includes:

  • Adobe, Inc.
  • Hewlett Packard Enterprise Company
  • Hubspot, Inc.
  • IBM Corporation
  • Marketo, Inc.
  • Microsoft Corporation
  • Oracle Corporation
  • Salesforce.com, Inc.
  • SAP SE
  • SAS Institute, Inc.
Note: Product cover images may vary from those shown