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Digital Marketing Software - Global Market Trajectory & Analytics

  • ID: 4804805
  • Report
  • April 2021
  • Region: Global
  • 341 pages
  • Global Industry Analysts, Inc
Global Digital Marketing Software Market to Reach $146.8 Billion by 2027

Amid the COVID-19 crisis, the global market for Digital Marketing Software estimated at US$55 Billion in the year 2020, is projected to reach a revised size of US$146.8 Billion by 2027, growing at a CAGR of 15.1% over the period 2020-2027. Software, one of the segments analyzed in the report, is projected to record 14.4% CAGR and reach US$103.7 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Services segment is readjusted to a revised 16.8% CAGR for the next 7-year period.



The U.S. Market is Estimated at $17.3 Billion, While China is Forecast to Grow at 18.5% CAGR

The Digital Marketing Software market in the U.S. is estimated at US$17.3 Billion in the year 2020. China, the world's second largest economy, is forecast to reach a projected market size of US$20.4 Billion by the year 2027 trailing a CAGR of 18.5% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 11.4% and 14.1% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 13.7% CAGR.

Select Competitors (Total 128 Featured):
  • Adobe, Inc.
  • Hewlett Packard Enterprise Company
  • Hubspot, Inc.
  • IBM Corporation
  • Marketo, Inc.
  • Microsoft Corporation
  • Oracle Corporation
  • Salesforce.com, Inc.
  • SAP SE
  • SAS Institute, Inc.
Note: Product cover images may vary from those shown
I. METHODOLOGY

II. EXECUTIVE SUMMARY
  • Influencer Market Insights
  • Impact of Covid-19 and a Looming Global Recession
  • Covid-19 Pandemic Upends the Marketing Landscape
  • Exhibit 1: COVID-19 Impact on Global Ad Spending: March 2020
  • Digital Marketing Strategies Change in Pandemic Times
  • Percentage of Internet Users Using Social Media by Gender: April 2020
  • Exhibit 2: Percentage of Internet Users Spending More Time by Media Type: April 2020
  • Exhibit 3: Percentage of Internet Users Spending More Time Using Each Device: April 2020
  • Marketing Strategies as Companies Face Economic Hardships
  • Digital and Personalized Experience Gain Prominence
  • Digital Marketing: A Prelude
  • Digital Marketing Channels
  • Exhibit 4: Global Advertising Spending by Platform: 2020
  • Comparison of Different Advertising Media Based on Varied Parameters
  • Digital Marketing Software: An Introduction
  • Key Trends in the Digital Marketing Software Market
  • Various Advertising Media & their Corresponding Benefits
  • Outlook
  • Cloud Computing Dominates the Market
  • By End-Use
  • By Region
  • Market Challenges
  • By Component
  • Competition
  • Market Share of Major Players in the Global Customer Relationship Management (CRM) Marketing Segment (in %): 2020E
  • Marketing: The High Growth Application Market for CRM Software
  • Digital Marketing Trends
  • Artificial Intelligence Gains Focus
  • Machine learning (ML) Aids in Quicker Insights
  • Augmented Reality (AR) Emerges as a Leading Marketing Trend
  • Automation Technology Enables Time Optimization
  • Chatbots Continue to Dominate Customer Communication
  • New Opportunities for Influencers
  • Growth in Micro-Moments
  • Personalization Becomes Critical for the Success of Content Marketing
  • Browser Push Notifications
  • Data Enrichment Facilitates More Personalized Services
  • Email Marketing Gets Smarter
  • Multi-touch Attribution Model Witnesses Growth
  • Businesses to Opt for Multiple Social Messaging Channels
  • Marketers Opt for Marketing Automation Software to Bring in Efficient Optimization
  • Social Media Marketing Software Leverages on Social Networks
  • Exhibit 5: Digital Ad Revenue Growth by Company 2020
  • Social Media Penetration Worldwide: % of Active Monthly Users Compared to Total Population for 2019
  • Exhibit 6: Top Social Media Platforms by Usage (In Millions): April 2020
  • Millennials and Generation Z Change the Social Media Landscape
  • Social Media Users Penetration (in %) by Generation
  • Rise of Social Media Stories to Continue
  • SEO Software Designed to Optimize Online Presence
  • Personalization Goals Popularize Email Marketing
  • Voice Searches Gain Popularity
  • Shoppable Posts to Contribute Significantly in Increasing Ecommerce Sales
  • Predictive Marketing to Gain Wider Popularity
III. MARKET ANALYSIS

IV. COMPETITION
  • Total Companies Profiled: 128
Note: Product cover images may vary from those shown
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