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Audience Analytics - Global Market Trajectory & Analytics

  • ID: 4804975
  • Report
  • September 2020
  • Region: Global
  • 134 pages
  • Global Industry Analysts, Inc
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FEATURED COMPANIES

  • 3DIVI
  • AKAMAI TECHNOLOGIES
  • BRANDCHAT
  • CADREON
  • CXENSE ASA
  • GOOGLE
  • MORE
Global Audience Analytics Market to Reach $7.8 Billion by 2027

Amid the COVID-19 crisis, the global market for Audience Analytics estimated at US$3.9 Billion in the year 2020, is projected to reach a revised size of US$7.8 Billion by 2027, growing at a CAGR of 10.4% over the period 2020-2027. Solutions, one of the segments analyzed in the report, is projected to record 9.1% CAGR and reach US$5 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Services segment is readjusted to a revised 13% CAGR for the next 7-year period.

The U. S. Market is Estimated at $1.2 Billion, While China is Forecast to Grow at 9.8% CAGR

The Audience Analytics market in the U. S. is estimated at US$1.2 Billion in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$1.4 Billion by the year 2027 trailing a CAGR of 9.8% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 9.4% and 8.6% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 8.5% CAGR. We bring years of research experience to this 8th edition of our report. The 134-page report presents concise insights into how the pandemic has impacted production and the buy side for 2020 and 2021. A short-term phased recovery by key geography is also addressed.

Competitors identified in this market include, among others:
  • 3DiVi Inc.
  • Adobe Systems, Inc.
  • Akamai Technologies, Inc.
  • Analyticowl
  • Brandchats
  • Brandwatch
  • Cadreon
  • comScore, Inc.
  • Crimson Hexagon
  • Cxense ASA
  • Flytxt
  • Google LLC
  • IBM Corporation
  • Lotame Solutions, Inc.
  • NetBase Solutions, Inc.
  • Oracle Corporation
  • QUIVIDI SAS
  • SAS Institute, Inc.
  • Sightcorp BV
  • Socialbakers
  • StoryFit
  • Telmar Group Inc.
  • Unifi Software Inc.
  • Verimatrix, Inc.
  • Verto Analytics Inc.
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • 3DIVI
  • AKAMAI TECHNOLOGIES
  • BRANDCHAT
  • CADREON
  • CXENSE ASA
  • GOOGLE
  • MORE
I. INTRODUCTION, METHODOLOGY & REPORT SCOPE

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW
  • Audience Analytics Market: A Prelude
  • Global Competitor Market Shares
  • Audience Analytics Competitor Market Share Scenario Worldwide (in %): 2019 & 2025
  • Impact of Covid-19 and a Looming Global Recession
2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS
  • Increase in Social Media Activity and Need to Draw Qualitative Data Analysis Drives Focus onto Audience Analytics
  • Social Media Penetration Worldwide: Number of Active Social Media Network Users as % of Total Population by Country for 2019
  • Leading Social Networking Apps Worldwide: Percentage Share Mix of Combined Minutes of Twitter, Facebook, Instagram and Snapchat in Select Countries
  • Popular Social Media Networks in the World: Ranked by Number of Active Users in Millions As of April 2019
  • Most Popular Online Platforms in the US: Percentage of American Adults Using Online Platforms or Messaging Apps for Select Social Media Networks
  • Most Popular Social Media Platforms: Active Number of Monthly Users in Millions on Social Media Platforms for the Years 2017 and 2018
  • With Social Media Witnessing Changes, Marketers Need to Change Strategies to Engage Users
  • Audience Analytics Help Service Providers in Improving User Experience
  • Monitoring Audience Analytics: Among the Strategies for Businesses to Reach Out to the Right Target Audience
  • Audience Analytics Promise to Transform Media and Entertainment Industry
  • Improved Customer Intelligence: A Key Advantage of Audience Analytics for Enterprises
  • Rising Significance of Digital Signage with Audience Analytics for Smart Cities
  • Audience Analytics Critical for Content Creators
  • Google Continues to Transform the Audience Analytics Marketplace
  • Instagram Analytics Aid in Increasing Followers and Engagement Levels
  • Product Overview
  • Audience Analysis
  • Audience Analytics
4. GLOBAL MARKET PERSPECTIVE
  • TABLE 1: Audience Analytics Global Market Estimates and Forecasts in US$ Million by Region/Country: 2020-2027
  • TABLE 2: Audience Analytics Market Share Shift across Key Geographies Worldwide: 2020 VS 2027
  • TABLE 3: Solutions (Component) World Market by Region/Country in US$ Million: 2020 to 2027
  • TABLE 4: Solutions (Component) Market Share Breakdown of Worldwide Sales by Region/Country: 2020 VS 2027
  • TABLE 5: Services (Component) Potential Growth Markets Worldwide in US$ Million: 2020 to 2027
  • TABLE 6: Services (Component) Market Sales Breakdown by Region/Country in Percentage: 2020 VS 2027
  • TABLE 7: Sales & Marketing Management (Application) Global Market Estimates & Forecasts in US$ Million by Region/Country: 2020-2027
  • TABLE 8: Sales & Marketing Management (Application) Market Share Breakdown by Region/Country: 2020 VS 2027
  • TABLE 9: Customer Experience Management (Application) Demand Potential Worldwide in US$ Million by Region/Country: 2020-2027
  • TABLE 10: Customer Experience Management (Application) Share Breakdown Review by Region/Country: 2020 VS 2027
  • TABLE 11: Competitive Intelligence (Application) Worldwide Latent Demand Forecasts in US$ Million by Region/Country: 2020-2027
  • TABLE 12: Competitive Intelligence (Application) Distribution of Global Sales by Region/Country: 2020 VS 2027
III. MARKET ANALYSIS

GEOGRAPHIC MARKET ANALYSIS

UNITED STATES
  • Market Facts & Figures
  • US Audience Analytics Market Share (in %) by Company: 2019 & 2025
  • Market Analytics
  • TABLE 13: United States Audience Analytics Market Estimates and Projections in US$ Million by Component: 2020 to 2027
  • TABLE 14: United States Audience Analytics Market Share Breakdown by Component: 2020 VS 2027
  • TABLE 15: United States Audience Analytics Latent Demand Forecasts in US$ Million by Application: 2020 to 2027
  • TABLE 16: Audience Analytics Market Share Breakdown in the United States by Application: 2020 VS 2027
CANADA
  • TABLE 17: Canadian Audience Analytics Market Estimates and Forecasts in US$ Million by Component: 2020 to 2027
  • TABLE 18: Audience Analytics Market in Canada: Percentage Share Breakdown of Sales by Component for 2020 and 2027
  • TABLE 19: Canadian Audience Analytics Market Quantitative Demand Analysis in US$ Million by Application: 2020 to 2027
  • TABLE 20: Canadian Audience Analytics Market Share Analysis by Application: 2020 VS 2027
JAPAN
  • TABLE 21: Japanese Market for Audience Analytics: Annual Sales Estimates and Projections in US$ Million by Component for the Period 2020-2027
  • TABLE 22: Japanese Audience Analytics Market Share Analysis by Component: 2020 VS 2027
  • TABLE 23: Japanese Demand Estimates and Forecasts for Audience Analytics in US$ Million by Application: 2020 to 2027
  • TABLE 24: Audience Analytics Market Share Shift in Japan by Application: 2020 VS 2027
CHINA
  • TABLE 25: Chinese Audience Analytics Market Growth Prospects in US$ Million by Component for the Period 2020-2027
  • TABLE 26: Chinese Audience Analytics Market by Component: Percentage Breakdown of Sales for 2020 and 2027
  • TABLE 27: Chinese Demand for Audience Analytics in US$ Million by Application:2020 to 2027
  • TABLE 28: Chinese Audience Analytics Market Share Breakdown by Application:2020 VS 2027
EUROPE
  • Market Facts & Figures
  • European Audience Analytics Market: Competitor Market Share Scenario (in %) for 2019 & 2025
  • Market Analytics
  • TABLE 29: European Audience Analytics Market Demand Scenario in US$ Million by Region/Country: 2018-2025
  • TABLE 30: European Audience Analytics Market Share Shift by Region/Country: 2020 VS 2027
  • TABLE 31: European Audience Analytics Market Estimates and Forecasts in US$ Million by Component: 2020-2027
  • TABLE 32: European Audience Analytics Market Share Breakdown by Component:2020 VS 2027
  • TABLE 33: European Audience Analytics Addressable Market Opportunity in US$ Million by Application: 2020-2027
  • TABLE 34: European Audience Analytics Market Share Analysis by Application:2020 VS 2027
FRANCE
  • TABLE 35: Audience Analytics Market in France by Component: Estimates and Projections in US$ Million for the Period 2020-2027
  • TABLE 36: French Audience Analytics Market Share Analysis by Component: 2020 VS 2027
  • TABLE 37: Audience Analytics Quantitative Demand Analysis in France in US$ Million by Application: 2020-2027
  • TABLE 38: French Audience Analytics Market Share Analysis: A 7-Year Perspective by Application for 2020 and 2027
GERMANY
  • TABLE 39: Audience Analytics Market in Germany: Recent Past, Current and Future Analysis in US$ Million by Component for the Period 2020-2027
  • TABLE 40: German Audience Analytics Market Share Breakdown by Component: 2020 VS 2027
  • TABLE 41: Audience Analytics Market in Germany: Annual Sales Estimates and Forecasts in US$ Million by Application for the Period 2020-2027
  • TABLE 42: Audience Analytics Market Share Distribution in Germany by Application: 2020 VS 2027
ITALY
  • TABLE 43: Italian Audience Analytics Market Growth Prospects in US$ Million by Component for the Period 2020-2027
  • TABLE 44: Italian Audience Analytics Market by Component: Percentage Breakdown of Sales for 2020 and 2027
  • TABLE 45: Italian Demand for Audience Analytics in US$ Million by Application:2020 to 2027
  • TABLE 46: Italian Audience Analytics Market Share Breakdown by Application:2020 VS 2027
UNITED KINGDOM
  • TABLE 47: United Kingdom Market for Audience Analytics: Annual Sales Estimates and Projections in US$ Million by Component for the Period 2020-2027
  • TABLE 48: United Kingdom Audience Analytics Market Share Analysis by Component:2020 VS 2027
  • TABLE 49: United Kingdom Demand Estimates and Forecasts for Audience Analytics in US$ Million by Application: 2020 to 2027
  • TABLE 50: Audience Analytics Market Share Shift in the United Kingdom by Application: 2020 VS 2027
REST OF EUROPE
  • TABLE 51: Rest of Europe Audience Analytics Market Estimates and Forecasts in US$ Million by Component: 2020-2027
  • TABLE 52: Rest of Europe Audience Analytics Market Share Breakdown by Component: 2020 VS 2027
  • TABLE 53: Rest of Europe Audience Analytics Addressable Market Opportunity in US$ Million by Application: 2020-2027
  • TABLE 54: Rest of Europe Audience Analytics Market Share Analysis by Application: 2020 VS 2027
ASIA-PACIFIC
  • TABLE 55: Audience Analytics Market in Asia-Pacific by Component: Estimates and Projections in US$ Million for the Period 2020-2027
  • TABLE 56: Asia-Pacific Audience Analytics Market Share Analysis by Component: 2020 VS 2027
  • TABLE 57: Audience Analytics Quantitative Demand Analysis in Asia-Pacific in US$ Million by Application: 2020-2027
  • TABLE 58: Asia-Pacific Audience Analytics Market Share Analysis: A 7-Year Perspective by Application for 2020 and 2027
REST OF WORLD
  • TABLE 59: Rest of World Audience Analytics Market Estimates and Forecasts in US$ Million by Component: 2020 to 2027
  • TABLE 60: Audience Analytics Market in Rest of World: Percentage Share Breakdown of Sales by Component for 2020 and 2027
  • TABLE 61: Rest of World Audience Analytics Market Quantitative Demand Analysis in US$ Million by Application: 2020 to 2027
  • TABLE 62: Rest of World Audience Analytics Market Share Analysis by Application:2020 VS 2027
IV. COMPETITION
  • Total Companies Profiled: 36
Note: Product cover images may vary from those shown
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  • 3DIVI
  • ADOBE SYSTEMS
  • AKAMAI TECHNOLOGIES
  • ANALYTICOWL
  • BRANDCHAT
  • BRANDWATCH
  • CADREON
  • CRIMSON HEXAGON
  • CXENSE ASA
  • FLYTXT
  • GOOGLE
  • IBM CORPORATION
  • LOTAME SOLUTIONS
  • NETBASE SOLUTIONS
  • ORACLE CORPORATION
  • QUIVIDI SAS
Note: Product cover images may vary from those shown
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