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Audience Analytics - Global Market Trajectory & Analytics

  • ID: 4804975
  • Report
  • April 2021
  • Region: Global
  • 134 pages
  • Global Industry Analysts, Inc
Global Audience Analytics Market to Reach $7.8 Billion by 2027

Amid the COVID-19 crisis, the global market for Audience Analytics estimated at US$3.9 Billion in the year 2020, is projected to reach a revised size of US$7.8 Billion by 2027, growing at a CAGR of 10.4% over the period 2020-2027. Solutions, one of the segments analyzed in the report, is projected to record 9.1% CAGR and reach US$5 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Services segment is readjusted to a revised 13% CAGR for the next 7-year period.



The U.S. Market is Estimated at $1.2 Billion, While China is Forecast to Grow at 9.8% CAGR

The Audience Analytics market in the U.S. is estimated at US$1.2 Billion in the year 2020. China, the world's second largest economy, is forecast to reach a projected market size of US$1.4 Billion by the year 2027 trailing a CAGR of 9.8% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 9.4% and 8.6% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 8.5% CAGR.

Select Competitors (Total 36 Featured):
  • 3DiVi Inc.
  • Adobe Systems, Inc.
  • Akamai Technologies, Inc.
  • Analyticowl
  • Brandchats
  • Brandwatch
  • Cadreon
  • comScore, Inc.
  • Crimson Hexagon
  • Cxense ASA
  • Flytxt
  • Google LLC
  • IBM Corporation
  • Lotame Solutions, Inc.
  • NetBase Solutions, Inc.
  • Oracle Corporation
  • QUIVIDI SAS
  • SAS Institute, Inc.
  • Sightcorp BV
  • Socialbakers
  • StoryFit
  • Telmar Group Inc.
  • Unifi Software Inc.
  • Verimatrix, Inc.
  • Verto Analytics Inc.
Note: Product cover images may vary from those shown
I. METHODOLOGY

II. EXECUTIVE SUMMARY
  • Influencer Market Insights
  • World Market Trajectories
  • Audience Analytics Market: A Prelude
  • Impact of Covid-19 and a Looming Global Recession
  • Increase in Social Media Activity and Need to Draw Qualitative Data Analysis Drives Focus onto Audience Analytics
  • Exhibit 1: Social Media Penetration Worldwide: Number of Active Social Media Network Users as % of Total Population by Country for 2019
  • Exhibit 2: Leading Social Networking Apps Worldwide: Percentage Share Mix of Combined Minutes of Twitter, Facebook, Instagram and Snapchat in Select Countries
  • Exhibit 3: Popular Social Media Networks in the World: Ranked by Number of Active Users in Millions As of April 2019
  • Exhibit 4: Most Popular Online Platforms in the US: Percentage of American Adults Using Online Platforms or Messaging Apps for Select Social Media Networks
  • Exhibit 5: Most Popular Social Media Platforms: Active Number of Monthly Users in Millions on Social Media Platforms for the Years 2017 and 2018
  • With Social Media Witnessing Changes, Marketers Need to Change Strategies to Engage Users
  • Audience Analytics Help Service Providers in Improving User Experience
  • Monitoring Audience Analytics: Among the Strategies for Businesses to Reach Out to the Right Target Audience
  • Audience Analytics Promise to Transform Media and Entertainment Industry
  • Improved Customer Intelligence: A Key Advantage of Audience Analytics for Enterprises
  • Rising Significance of Digital Signage with Audience Analytics for Smart Cities
  • Audience Analytics Critical for Content Creators
  • Google Continues to Transform the Audience Analytics Marketplace
  • Instagram Analytics Aid in Increasing Followers and Engagement Levels
  • PRODUCT OVERVIEW
  • Audience Analysis
  • Audience Analytics
  • Table 1: World Current & Future Analysis for Audience Analytics by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 2: World 7-Year Perspective for Audience Analytics by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2020 & 2027
  • Table 3: World Current & Future Analysis for Solutions by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 4: World 7-Year Perspective for Solutions by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027
  • Table 5: World Current & Future Analysis for Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 6: World 7-Year Perspective for Services by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027
  • Table 7: World Current & Future Analysis for Sales & Marketing Management by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 8: World 7-Year Perspective for Sales & Marketing Management by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027
  • Table 9: World Current & Future Analysis for Customer Experience Management by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 10: World 7-Year Perspective for Customer Experience Management by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027
  • Table 11: World Current & Future Analysis for Competitive Intelligence by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 12: World 7-Year Perspective for Competitive Intelligence by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027
III. MARKET ANALYSIS
  • Table 13: USA Current & Future Analysis for Audience Analytics by Component - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 14: USA 7-Year Perspective for Audience Analytics by Component - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2020 & 2027
  • Table 15: USA Current & Future Analysis for Audience Analytics by Application - Sales & Marketing Management, Customer Experience Management and Competitive Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 16: USA 7-Year Perspective for Audience Analytics by Application - Percentage Breakdown of Value Sales for Sales & Marketing Management, Customer Experience Management and Competitive Intelligence for the Years 2020 & 2027
  • Table 17: Canada Current & Future Analysis for Audience Analytics by Component - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 18: Canada 7-Year Perspective for Audience Analytics by Component - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2020 & 2027
  • Table 19: Canada Current & Future Analysis for Audience Analytics by Application - Sales & Marketing Management, Customer Experience Management and Competitive Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 20: Canada 7-Year Perspective for Audience Analytics by Application - Percentage Breakdown of Value Sales for Sales & Marketing Management, Customer Experience Management and Competitive Intelligence for the Years 2020 & 2027
  • Table 21: Japan Current & Future Analysis for Audience Analytics by Component - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 22: Japan 7-Year Perspective for Audience Analytics by Component - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2020 & 2027
  • Table 23: Japan Current & Future Analysis for Audience Analytics by Application - Sales & Marketing Management, Customer Experience Management and Competitive Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 24: Japan 7-Year Perspective for Audience Analytics by Application - Percentage Breakdown of Value Sales for Sales & Marketing Management, Customer Experience Management and Competitive Intelligence for the Years 2020 & 2027
  • Table 25: China Current & Future Analysis for Audience Analytics by Component - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 26: China 7-Year Perspective for Audience Analytics by Component - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2020 & 2027
  • Table 27: China Current & Future Analysis for Audience Analytics by Application - Sales & Marketing Management, Customer Experience Management and Competitive Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 28: China 7-Year Perspective for Audience Analytics by Application - Percentage Breakdown of Value Sales for Sales & Marketing Management, Customer Experience Management and Competitive Intelligence for the Years 2020 & 2027
  • Table 29: Europe Current & Future Analysis for Audience Analytics by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 30: Europe 7-Year Perspective for Audience Analytics by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2020 & 2027
  • Table 31: Europe Current & Future Analysis for Audience Analytics by Component - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 32: Europe 7-Year Perspective for Audience Analytics by Component - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2020 & 2027
  • Table 33: Europe Current & Future Analysis for Audience Analytics by Application - Sales & Marketing Management, Customer Experience Management and Competitive Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 34: Europe 7-Year Perspective for Audience Analytics by Application - Percentage Breakdown of Value Sales for Sales & Marketing Management, Customer Experience Management and Competitive Intelligence for the Years 2020 & 2027
  • Table 35: France Current & Future Analysis for Audience Analytics by Component - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 36: France 7-Year Perspective for Audience Analytics by Component - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2020 & 2027
  • Table 37: France Current & Future Analysis for Audience Analytics by Application - Sales & Marketing Management, Customer Experience Management and Competitive Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 38: France 7-Year Perspective for Audience Analytics by Application - Percentage Breakdown of Value Sales for Sales & Marketing Management, Customer Experience Management and Competitive Intelligence for the Years 2020 & 2027
  • Table 39: Germany Current & Future Analysis for Audience Analytics by Component - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 40: Germany 7-Year Perspective for Audience Analytics by Component - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2020 & 2027
  • Table 41: Germany Current & Future Analysis for Audience Analytics by Application - Sales & Marketing Management, Customer Experience Management and Competitive Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 42: Germany 7-Year Perspective for Audience Analytics by Application - Percentage Breakdown of Value Sales for Sales & Marketing Management, Customer Experience Management and Competitive Intelligence for the Years 2020 & 2027
  • Table 43: Italy Current & Future Analysis for Audience Analytics by Component - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 44: Italy 7-Year Perspective for Audience Analytics by Component - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2020 & 2027
  • Table 45: Italy Current & Future Analysis for Audience Analytics by Application - Sales & Marketing Management, Customer Experience Management and Competitive Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 46: Italy 7-Year Perspective for Audience Analytics by Application - Percentage Breakdown of Value Sales for Sales & Marketing Management, Customer Experience Management and Competitive Intelligence for the Years 2020 & 2027
  • Table 47: UK Current & Future Analysis for Audience Analytics by Component - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 48: UK 7-Year Perspective for Audience Analytics by Component - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2020 & 2027
  • Table 49: UK Current & Future Analysis for Audience Analytics by Application - Sales & Marketing Management, Customer Experience Management and Competitive Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 50: UK 7-Year Perspective for Audience Analytics by Application - Percentage Breakdown of Value Sales for Sales & Marketing Management, Customer Experience Management and Competitive Intelligence for the Years 2020 & 2027
  • Table 51: Rest of Europe Current & Future Analysis for Audience Analytics by Component - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 52: Rest of Europe 7-Year Perspective for Audience Analytics by Component - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2020 & 2027
  • Table 53: Rest of Europe Current & Future Analysis for Audience Analytics by Application - Sales & Marketing Management, Customer Experience Management and Competitive Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 54: Rest of Europe 7-Year Perspective for Audience Analytics by Application - Percentage Breakdown of Value Sales for Sales & Marketing Management, Customer Experience Management and Competitive Intelligence for the Years 2020 & 2027
  • Table 55: Asia-Pacific Current & Future Analysis for Audience Analytics by Component - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 56: Asia-Pacific 7-Year Perspective for Audience Analytics by Component - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2020 & 2027
  • Table 57: Asia-Pacific Current & Future Analysis for Audience Analytics by Application - Sales & Marketing Management, Customer Experience Management and Competitive Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 58: Asia-Pacific 7-Year Perspective for Audience Analytics by Application - Percentage Breakdown of Value Sales for Sales & Marketing Management, Customer Experience Management and Competitive Intelligence for the Years 2020 & 2027
  • Table 59: Rest of World Current & Future Analysis for Audience Analytics by Component - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 60: Rest of World 7-Year Perspective for Audience Analytics by Component - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2020 & 2027
  • Table 61: Rest of World Current & Future Analysis for Audience Analytics by Application - Sales & Marketing Management, Customer Experience Management and Competitive Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 62: Rest of World 7-Year Perspective for Audience Analytics by Application - Percentage Breakdown of Value Sales for Sales & Marketing Management, Customer Experience Management and Competitive Intelligence for the Years 2020 & 2027
IV. COMPETITION
  • Total Companies Profiled: 36
Note: Product cover images may vary from those shown
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