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Audience Analytics: Global Strategic Business Report

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    Report

  • 183 Pages
  • October 2022
  • Region: Global
  • Global Industry Analysts, Inc
  • ID: 4804975

Global Audience Analytics Market to Reach $10.1 Billion by 2027

In the changed post COVID-19 business landscape, the global market for Audience Analytics estimated at US$5.1 Billion in the year 2020, is projected to reach a revised size of US$10.1 Billion by 2027, growing at a CAGR of 10.4% over the analysis period 2020-2027. Solutions, one of the segments analyzed in the report, is projected to record 10.1% CAGR and reach US$5.6 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Services segment is readjusted to a revised 10.7% CAGR for the next 7-year period.

The U.S. Market is Estimated at $1.5 Billion, While China is Forecast to Grow at 9.7% CAGR

The Audience Analytics market in the U.S. is estimated at US$1.5 Billion in the year 2020. China, the world's second largest economy, is forecast to reach a projected market size of US$1.7 Billion by the year 2027 trailing a CAGR of 9.7% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 9.6% and 8.5% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 8.4% CAGR.

Select Competitors (Total 23 Featured) -

  • 3DiVi Inc.
  • Adobe Systems, Inc.
  • Akamai Technologies, Inc.
  • Analyticowl
  • Brandchats
  • Brandwatch
  • Cadreon
  • comScore, Inc.
  • Crimson Hexagon
  • Cxense ASA
  • Flytxt
  • Google LLC
  • IBM Corporation
  • Lotame Solutions, Inc.
  • NetBase Solutions, Inc.
  • Oracle Corporation
  • QUIVIDI SAS
  • SAS Institute, Inc.
  • Sightcorp BV
  • Socialbakers
  • StoryFit
  • Telmar Group Inc.
  • Unifi Software Inc.
  • Verimatrix, Inc.
  • Verto Analytics Inc.

What`s New for 2022?

  • Global competitiveness and key competitor percentage market shares
  • Market presence across multiple geographies - Strong/Active/Niche/Trivial
  • Online interactive peer-to-peer collaborative bespoke updates
  • Access to digital archives and Research Platform
  • Complimentary updates for one year
Frequently Asked Questions about the Global Market for Audience Analytics

What is the estimated value of the Global Market for Audience Analytics?

The Global Market for Audience Analytics was estimated to be valued at $5.1 Billion in 2020.

What is the growth rate of the Global Market for Audience Analytics?

The growth rate of the Global Market for Audience Analytics is 10.3%, with an estimated value of $10.1 Billion by 2027.

What is the forecasted size of the Global Market for Audience Analytics?

The Global Market for Audience Analytics is estimated to be worth $10.1 Billion by 2027.

Who are the key companies in the Global Market for Audience Analytics?

Key companies in the Global Market for Audience Analytics include 3DiVi Inc., Adobe Systems, Inc., Akamai Technologies, Inc., Analyticowl, Brandchats, Brandwatch, Cadreon, comScore, Inc. and Cxense ASA.

Table of Contents

I. METHODOLOGYII. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
  • Influencer Market Insights
  • World Market Trajectories
  • Audience Analytics Market: A Prelude
  • Audience Analytics - Global Key Competitors Percentage Market Share in 2022 (E)
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)
  • Impact of Covid-19 and a Looming Global Recession
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
  • Increase in Social Media Activity and Need to Draw Qualitative Data Analysis Drives Focus onto Audience Analytics
  • Social Media Penetration Worldwide: Number of Active Social Media Network Users as % of Total Population by Country for 2019
  • Leading Social Networking Apps Worldwide: Percentage Share Mix of Combined Minutes of Twitter, Facebook, Instagram and Snapchat in Select Countries
  • Popular Social Media Networks in the World: Ranked by Number of Active Users in Millions As of April 2019
  • Most Popular Online Platforms in the US: Percentage of American Adults Using Online Platforms or Messaging Apps for Select Social Media Networks
  • Most Popular Social Media Platforms: Active Number of Monthly Users in Millions on Social Media Platforms for the Years 2017 and 2018
  • With Social Media Witnessing Changes, Marketers Need to Change Strategies to Engage Users
  • Audience Analytics Help Service Providers in Improving User Experience
  • Monitoring Audience Analytics: Among the Strategies for Businesses to Reach Out to the Right Target Audience
  • Audience Analytics Promise to Transform Media and Entertainment Industry
  • Improved Customer Intelligence: A Key Advantage of Audience Analytics for Enterprises
  • Rising Significance of Digital Signage with Audience Analytics for Smart Cities
  • Audience Analytics Critical for Content Creators
  • Google Continues to Transform the Audience Analytics Marketplace
  • Instagram Analytics Aid in Increasing Followers and Engagement Levels
  • PRODUCT OVERVIEW
  • Audience Analysis
  • Audience Analytics
4. GLOBAL MARKET PERSPECTIVE
  • Table 1: World Recent Past, Current & Future Analysis for Audience Analytics by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 2: World 7-Year Perspective for Audience Analytics by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2021 & 2027
  • Table 3: World Recent Past, Current & Future Analysis for Solutions by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 4: World 7-Year Perspective for Solutions by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2021 & 2027
  • Table 5: World Recent Past, Current & Future Analysis for Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 6: World 7-Year Perspective for Services by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2021 & 2027
  • Table 7: World Recent Past, Current & Future Analysis for Sales & Marketing Management by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 8: World 7-Year Perspective for Sales & Marketing Management by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2021 & 2027
  • Table 9: World Recent Past, Current & Future Analysis for Customer Experience Management by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 10: World 7-Year Perspective for Customer Experience Management by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2021 & 2027
  • Table 11: World Recent Past, Current & Future Analysis for Competitive Intelligence by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 12: World 7-Year Perspective for Competitive Intelligence by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2021 & 2027
  • Table 13: World Audience Analytics Market Analysis of Annual Sales in US$ Million for Years 2012 through 2027
  • Table 14: World Recent Past, Current & Future Analysis for Media & Entertainment by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 15: World 7-Year Perspective for Media & Entertainment by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2021 & 2027
  • Table 16: World Recent Past, Current & Future Analysis for IT & Telecom by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 17: World 7-Year Perspective for IT & Telecom by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2021 & 2027
  • Table 18: World Recent Past, Current & Future Analysis for Travel & Hospitality by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 19: World 7-Year Perspective for Travel & Hospitality by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2021 & 2027
  • Table 20: World Recent Past, Current & Future Analysis for Retail & Consumer Goods by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 21: World 7-Year Perspective for Retail & Consumer Goods by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2021 & 2027
  • Table 22: World Recent Past, Current & Future Analysis for Healthcare & Life Sciences by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 23: World 7-Year Perspective for Healthcare & Life Sciences by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2021 & 2027
  • Table 24: World Recent Past, Current & Future Analysis for Other Verticals by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 25: World 7-Year Perspective for Other Verticals by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2021 & 2027
III. MARKET ANALYSIS
UNITED STATES
  • Audience Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2022 (E)
  • Table 26: USA Recent Past, Current & Future Analysis for Audience Analytics by Component - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 27: USA 7-Year Perspective for Audience Analytics by Component - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2021 & 2027
  • Table 28: USA Recent Past, Current & Future Analysis for Audience Analytics by Application - Customer Experience Management, Sales & Marketing Management and Competitive Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 29: USA 7-Year Perspective for Audience Analytics by Application - Percentage Breakdown of Value Sales for Customer Experience Management, Sales & Marketing Management and Competitive Intelligence for the Years 2021 & 2027
  • Table 30: USA Recent Past, Current & Future Analysis for Audience Analytics by Vertical - Media & Entertainment, IT & Telecom, Travel & Hospitality, Retail & Consumer Goods, Healthcare & Life Sciences and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 31: USA 7-Year Perspective for Audience Analytics by Vertical - Percentage Breakdown of Value Sales for Media & Entertainment, IT & Telecom, Travel & Hospitality, Retail & Consumer Goods, Healthcare & Life Sciences and Other Verticals for the Years 2021 & 2027
CANADA
  • Table 32: Canada Recent Past, Current & Future Analysis for Audience Analytics by Component - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 33: Canada 7-Year Perspective for Audience Analytics by Component - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2021 & 2027
  • Table 34: Canada Recent Past, Current & Future Analysis for Audience Analytics by Application - Customer Experience Management, Sales & Marketing Management and Competitive Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 35: Canada 7-Year Perspective for Audience Analytics by Application - Percentage Breakdown of Value Sales for Customer Experience Management, Sales & Marketing Management and Competitive Intelligence for the Years 2021 & 2027
  • Table 36: Canada Recent Past, Current & Future Analysis for Audience Analytics by Vertical - Media & Entertainment, IT & Telecom, Travel & Hospitality, Retail & Consumer Goods, Healthcare & Life Sciences and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 37: Canada 7-Year Perspective for Audience Analytics by Vertical - Percentage Breakdown of Value Sales for Media & Entertainment, IT & Telecom, Travel & Hospitality, Retail & Consumer Goods, Healthcare & Life Sciences and Other Verticals for the Years 2021 & 2027
JAPAN
  • Audience Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2022 (E)
  • Table 38: Japan Recent Past, Current & Future Analysis for Audience Analytics by Component - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 39: Japan 7-Year Perspective for Audience Analytics by Component - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2021 & 2027
  • Table 40: Japan Recent Past, Current & Future Analysis for Audience Analytics by Application - Customer Experience Management, Sales & Marketing Management and Competitive Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 41: Japan 7-Year Perspective for Audience Analytics by Application - Percentage Breakdown of Value Sales for Customer Experience Management, Sales & Marketing Management and Competitive Intelligence for the Years 2021 & 2027
  • Table 42: Japan Recent Past, Current & Future Analysis for Audience Analytics by Vertical - Media & Entertainment, IT & Telecom, Travel & Hospitality, Retail & Consumer Goods, Healthcare & Life Sciences and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 43: Japan 7-Year Perspective for Audience Analytics by Vertical - Percentage Breakdown of Value Sales for Media & Entertainment, IT & Telecom, Travel & Hospitality, Retail & Consumer Goods, Healthcare & Life Sciences and Other Verticals for the Years 2021 & 2027
CHINA
  • Audience Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2022 (E)
  • Table 44: China Recent Past, Current & Future Analysis for Audience Analytics by Component - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 45: China 7-Year Perspective for Audience Analytics by Component - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2021 & 2027
  • Table 46: China Recent Past, Current & Future Analysis for Audience Analytics by Application - Customer Experience Management, Sales & Marketing Management and Competitive Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 47: China 7-Year Perspective for Audience Analytics by Application - Percentage Breakdown of Value Sales for Customer Experience Management, Sales & Marketing Management and Competitive Intelligence for the Years 2021 & 2027
  • Table 48: China Recent Past, Current & Future Analysis for Audience Analytics by Vertical - Media & Entertainment, IT & Telecom, Travel & Hospitality, Retail & Consumer Goods, Healthcare & Life Sciences and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 49: China 7-Year Perspective for Audience Analytics by Vertical - Percentage Breakdown of Value Sales for Media & Entertainment, IT & Telecom, Travel & Hospitality, Retail & Consumer Goods, Healthcare & Life Sciences and Other Verticals for the Years 2021 & 2027
EUROPE
  • Audience Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2022 (E)
  • Table 50: Europe Recent Past, Current & Future Analysis for Audience Analytics by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 51: Europe 7-Year Perspective for Audience Analytics by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2021 & 2027
  • Table 52: Europe Recent Past, Current & Future Analysis for Audience Analytics by Component - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 53: Europe 7-Year Perspective for Audience Analytics by Component - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2021 & 2027
  • Table 54: Europe Recent Past, Current & Future Analysis for Audience Analytics by Application - Customer Experience Management, Sales & Marketing Management and Competitive Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 55: Europe 7-Year Perspective for Audience Analytics by Application - Percentage Breakdown of Value Sales for Customer Experience Management, Sales & Marketing Management and Competitive Intelligence for the Years 2021 & 2027
  • Table 56: Europe Recent Past, Current & Future Analysis for Audience Analytics by Vertical - Media & Entertainment, IT & Telecom, Travel & Hospitality, Retail & Consumer Goods, Healthcare & Life Sciences and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 57: Europe 7-Year Perspective for Audience Analytics by Vertical - Percentage Breakdown of Value Sales for Media & Entertainment, IT & Telecom, Travel & Hospitality, Retail & Consumer Goods, Healthcare & Life Sciences and Other Verticals for the Years 2021 & 2027
FRANCE
  • Audience Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2022 (E)
  • Table 58: France Recent Past, Current & Future Analysis for Audience Analytics by Component - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 59: France 7-Year Perspective for Audience Analytics by Component - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2021 & 2027
  • Table 60: France Recent Past, Current & Future Analysis for Audience Analytics by Application - Customer Experience Management, Sales & Marketing Management and Competitive Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 61: France 7-Year Perspective for Audience Analytics by Application - Percentage Breakdown of Value Sales for Customer Experience Management, Sales & Marketing Management and Competitive Intelligence for the Years 2021 & 2027
  • Table 62: France Recent Past, Current & Future Analysis for Audience Analytics by Vertical - Media & Entertainment, IT & Telecom, Travel & Hospitality, Retail & Consumer Goods, Healthcare & Life Sciences and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 63: France 7-Year Perspective for Audience Analytics by Vertical - Percentage Breakdown of Value Sales for Media & Entertainment, IT & Telecom, Travel & Hospitality, Retail & Consumer Goods, Healthcare & Life Sciences and Other Verticals for the Years 2021 & 2027
GERMANY
  • Audience Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2022 (E)
  • Table 64: Germany Recent Past, Current & Future Analysis for Audience Analytics by Component - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 65: Germany 7-Year Perspective for Audience Analytics by Component - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2021 & 2027
  • Table 66: Germany Recent Past, Current & Future Analysis for Audience Analytics by Application - Customer Experience Management, Sales & Marketing Management and Competitive Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 67: Germany 7-Year Perspective for Audience Analytics by Application - Percentage Breakdown of Value Sales for Customer Experience Management, Sales & Marketing Management and Competitive Intelligence for the Years 2021 & 2027
  • Table 68: Germany Recent Past, Current & Future Analysis for Audience Analytics by Vertical - Media & Entertainment, IT & Telecom, Travel & Hospitality, Retail & Consumer Goods, Healthcare & Life Sciences and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 69: Germany 7-Year Perspective for Audience Analytics by Vertical - Percentage Breakdown of Value Sales for Media & Entertainment, IT & Telecom, Travel & Hospitality, Retail & Consumer Goods, Healthcare & Life Sciences and Other Verticals for the Years 2021 & 2027
ITALY
  • Table 70: Italy Recent Past, Current & Future Analysis for Audience Analytics by Component - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 71: Italy 7-Year Perspective for Audience Analytics by Component - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2021 & 2027
  • Table 72: Italy Recent Past, Current & Future Analysis for Audience Analytics by Application - Customer Experience Management, Sales & Marketing Management and Competitive Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 73: Italy 7-Year Perspective for Audience Analytics by Application - Percentage Breakdown of Value Sales for Customer Experience Management, Sales & Marketing Management and Competitive Intelligence for the Years 2021 & 2027
  • Table 74: Italy Recent Past, Current & Future Analysis for Audience Analytics by Vertical - Media & Entertainment, IT & Telecom, Travel & Hospitality, Retail & Consumer Goods, Healthcare & Life Sciences and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 75: Italy 7-Year Perspective for Audience Analytics by Vertical - Percentage Breakdown of Value Sales for Media & Entertainment, IT & Telecom, Travel & Hospitality, Retail & Consumer Goods, Healthcare & Life Sciences and Other Verticals for the Years 2021 & 2027
UNITED KINGDOM
  • Audience Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2022 (E)
  • Table 76: UK Recent Past, Current & Future Analysis for Audience Analytics by Component - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 77: UK 7-Year Perspective for Audience Analytics by Component - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2021 & 2027
  • Table 78: UK Recent Past, Current & Future Analysis for Audience Analytics by Application - Customer Experience Management, Sales & Marketing Management and Competitive Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 79: UK 7-Year Perspective for Audience Analytics by Application - Percentage Breakdown of Value Sales for Customer Experience Management, Sales & Marketing Management and Competitive Intelligence for the Years 2021 & 2027
  • Table 80: UK Recent Past, Current & Future Analysis for Audience Analytics by Vertical - Media & Entertainment, IT & Telecom, Travel & Hospitality, Retail & Consumer Goods, Healthcare & Life Sciences and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 81: UK 7-Year Perspective for Audience Analytics by Vertical - Percentage Breakdown of Value Sales for Media & Entertainment, IT & Telecom, Travel & Hospitality, Retail & Consumer Goods, Healthcare & Life Sciences and Other Verticals for the Years 2021 & 2027
REST OF EUROPE
  • Table 82: Rest of Europe Recent Past, Current & Future Analysis for Audience Analytics by Component - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 83: Rest of Europe 7-Year Perspective for Audience Analytics by Component - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2021 & 2027
  • Table 84: Rest of Europe Recent Past, Current & Future Analysis for Audience Analytics by Application - Customer Experience Management, Sales & Marketing Management and Competitive Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 85: Rest of Europe 7-Year Perspective for Audience Analytics by Application - Percentage Breakdown of Value Sales for Customer Experience Management, Sales & Marketing Management and Competitive Intelligence for the Years 2021 & 2027
  • Table 86: Rest of Europe Recent Past, Current & Future Analysis for Audience Analytics by Vertical - Media & Entertainment, IT & Telecom, Travel & Hospitality, Retail & Consumer Goods, Healthcare & Life Sciences and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 87: Rest of Europe 7-Year Perspective for Audience Analytics by Vertical - Percentage Breakdown of Value Sales for Media & Entertainment, IT & Telecom, Travel & Hospitality, Retail & Consumer Goods, Healthcare & Life Sciences and Other Verticals for the Years 2021 & 2027
ASIA-PACIFIC
  • Audience Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2022 (E)
  • Table 88: Asia-Pacific Recent Past, Current & Future Analysis for Audience Analytics by Component - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 89: Asia-Pacific 7-Year Perspective for Audience Analytics by Component - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2021 & 2027
  • Table 90: Asia-Pacific Recent Past, Current & Future Analysis for Audience Analytics by Application - Customer Experience Management, Sales & Marketing Management and Competitive Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 91: Asia-Pacific 7-Year Perspective for Audience Analytics by Application - Percentage Breakdown of Value Sales for Customer Experience Management, Sales & Marketing Management and Competitive Intelligence for the Years 2021 & 2027
  • Table 92: Asia-Pacific Recent Past, Current & Future Analysis for Audience Analytics by Vertical - Media & Entertainment, IT & Telecom, Travel & Hospitality, Retail & Consumer Goods, Healthcare & Life Sciences and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 93: Asia-Pacific 7-Year Perspective for Audience Analytics by Vertical - Percentage Breakdown of Value Sales for Media & Entertainment, IT & Telecom, Travel & Hospitality, Retail & Consumer Goods, Healthcare & Life Sciences and Other Verticals for the Years 2021 & 2027
REST OF WORLD
  • Table 94: Rest of World Recent Past, Current & Future Analysis for Audience Analytics by Component - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 95: Rest of World 7-Year Perspective for Audience Analytics by Component - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2021 & 2027
  • Table 96: Rest of World Recent Past, Current & Future Analysis for Audience Analytics by Application - Customer Experience Management, Sales & Marketing Management and Competitive Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 97: Rest of World 7-Year Perspective for Audience Analytics by Application - Percentage Breakdown of Value Sales for Customer Experience Management, Sales & Marketing Management and Competitive Intelligence for the Years 2021 & 2027
  • Table 98: Rest of World Recent Past, Current & Future Analysis for Audience Analytics by Vertical - Media & Entertainment, IT & Telecom, Travel & Hospitality, Retail & Consumer Goods, Healthcare & Life Sciences and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 99: Rest of World 7-Year Perspective for Audience Analytics by Vertical - Percentage Breakdown of Value Sales for Media & Entertainment, IT & Telecom, Travel & Hospitality, Retail & Consumer Goods, Healthcare & Life Sciences and Other Verticals for the Years 2021 & 2027
IV. COMPETITION

Companies Mentioned

A selection of companies mentioned in this report includes:

  • 3DiVi Inc.
  • Adobe Systems, Inc.
  • Akamai Technologies, Inc.
  • Analyticowl
  • Brandchats
  • Brandwatch
  • Cadreon
  • comScore, Inc.
  • Crimson Hexagon
  • Cxense ASA
  • Flytxt
  • Google LLC
  • IBM Corporation
  • Lotame Solutions, Inc.
  • NetBase Solutions, Inc.
  • Oracle Corporation
  • QUIVIDI SAS
  • SAS Institute, Inc.
  • Sightcorp BV
  • Socialbakers
  • StoryFit
  • Telmar Group Inc.
  • Unifi Software Inc.
  • Verimatrix, Inc.
  • Verto Analytics Inc.