+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

App Analytics - Global Market Trajectory & Analytics

  • ID: 4805101
  • Report
  • September 2020
  • Region: Global
  • 206 pages
  • Global Industry Analysts, Inc
1 of 3

FEATURED COMPANIES

  • ADOBE SYSTEMS
  • APPDYNAMICS
  • CLEVERTAP
  • GOOGLE
  • KOCHAVA
  • MOENGAGE
  • MORE
Global App Analytics Market to Reach $4.2 Billion by 2027

Amid the COVID-19 crisis, the global market for App Analytics estimated at US$1.2 Billion in the year 2020, is projected to reach a revised size of US$4.2 Billion by 2027, growing at a CAGR of 18.8% over the period 2020-2027. Software, one of the segments analyzed in the report, is projected to record 17.9% CAGR and reach US$2.2 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Services segment is readjusted to a revised 20% CAGR for the next 7-year period.

The U. S. Market is Estimated at $369.8 Million, While China is Forecast to Grow at 18.6% CAGR

The App Analytics market in the U. S. is estimated at US$369.8 Million in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$734.9 Million by the year 2027 trailing a CAGR of 18.6% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 16.7% and 16% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 13.2% CAGR. We bring years of research experience to this 7th edition of our report. The 206-page report presents concise insights into how the pandemic has impacted production and the buy side for 2020 and 2021. A short-term phased recovery by key geography is also addressed.

Competitors identified in this market include, among others:
  • adjust GmbH
  • Adobe Systems, Inc.
  • Amazon. com, Inc.
  • App Annie Inc.
  • AppDynamics, Inc.
  • Appsflyer Ltd.
  • Apptentive Inc.
  • Clevertap
  • Contentsquare
  • Countly Ltd.
  • Google LLC
  • Heap, Inc.
  • IBM Corporation
  • Kochava
  • Localytics
  • Mixpanel
  • MoEngage
  • Swrve
  • Taplytics Inc.
  • Tune, Inc.
  • Yahoo!, Inc.
Note: Product cover images may vary from those shown
2 of 3

FEATURED COMPANIES

  • ADOBE SYSTEMS
  • APPDYNAMICS
  • CLEVERTAP
  • GOOGLE
  • KOCHAVA
  • MOENGAGE
  • MORE
I. INTRODUCTION, METHODOLOGY & REPORT SCOPE

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW
  • App Analytics Market: Set for Robust Growth
  • Emphasis on User Acquisition, Engagement and Revenue Metrics Builds Momentum
  • Internet Dynamics Create the Necessity for App Analytics
  • Mobile App Analytics Gain Wider Traction
  • 5G Roll Out to Further Augment Mobile App Ecosystem
  • Demand for Web Analytics Remains Northbound
  • Global Competitor Market Shares
  • App Analytics Competitor Market Share Scenario Worldwide (in %): 2019 & 2025
  • Impact of Covid-19 and a Looming Global Recession
2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS
  • Digital Marketing Campaigns Reinforced by App Analytics
  • App Analytics: A Shot in the Arm for Banking & Finance Entities Seeking to Safeguard Customer Satisfaction
  • Growing Significance of Analytics in Retail Sector Bodes Well
  • Competitive Forces Generate Ample Room for Analytics in Media & Entertainment Industry
  • Growing Image of Analytics as a Reliable Enabler of AI Boosts Prospects
  • Evolving Role of Analytics in IoT Domain
  • PRODUCT OVERVIEW
  • App Analytics: Introduction and Types
4. GLOBAL MARKET PERSPECTIVE
  • TABLE 1: App Analytics Global Market Estimates and Forecasts in US$ Thousand by Region/Country: 2020-2027
  • TABLE 2: App Analytics Market Share Shift across Key Geographies Worldwide: 2020 VS 2027
  • TABLE 3: Software (Component) World Market by Region/Country in US$ Thousand: 2020 to 2027
  • TABLE 4: Software (Component) Market Share Breakdown of Worldwide Sales by Region/Country: 2020 VS 2027
  • TABLE 5: Services (Component) Potential Growth Markets Worldwide in US$ Thousand: 2020 to 2027
  • TABLE 6: Services (Component) Market Sales Breakdown by Region/Country in Percentage: 2020 VS 2027
  • TABLE 7: Mobile App Analytics (Type) Geographic Market Spread Worldwide in US$ Thousand: 2020 to 2027
  • TABLE 8: Mobile App Analytics (Type) Market Share Distribution in Percentage by Region/Country: 2020 VS 2027
  • TABLE 9: Web App Analytics (Type) World Market Estimates and Forecasts by Region/Country in US$ Thousand: 2020 to 2027
  • TABLE 10: Web App Analytics (Type) Market Share Breakdown by Region/Country: 2020 VS 2027
  • TABLE 11: Revenue Analytics (Application) Worldwide Latent Demand Forecasts in US$ Thousand by Region/Country: 2020-2027
  • TABLE 12: Revenue Analytics (Application) Distribution of Global Sales by Region/Country: 2020 VS 2027
  • TABLE 13: App Performance Analytics & Operations (Application) Sales Estimates and Forecasts in US$ Thousand by Region/Country for the Years 2020 through 2027
  • TABLE 14: App Performance Analytics & Operations (Application) Global Market Share Distribution by Region/Country for 2020 and 2027
  • TABLE 15: User Analytics (Application) Global Opportunity Assessment in US$ Thousand by Region/Country: 2020-2027
  • TABLE 16: User Analytics (Application) Percentage Share Breakdown of Global Sales by Region/Country: 2020 VS 2027
  • TABLE 17: Ad Monitoring & Marketing Analytics (Application) Worldwide Sales in US$ Thousand by Region/Country: 2020-2027
  • TABLE 18: Ad Monitoring & Marketing Analytics (Application) Market Share Shift across Key Geographies: 2020 VS 2027
  • TABLE 19: Retail (Vertical) Demand Potential Worldwide in US$ Thousand by Region/Country: 2020-2027
  • TABLE 20: Retail (Vertical) Share Breakdown Review by Region/Country: 2020 VS 2027
  • TABLE 21: Media & Entertainment (Vertical) Worldwide Latent Demand Forecasts in US$ Thousand by Region/Country: 2020-2027
  • TABLE 22: Media & Entertainment (Vertical) Distribution of Global Sales by Region/Country: 2020 VS 2027
  • TABLE 23: Banking, Financial Services, & Insurance (BFSI) (Vertical) Global Market Estimates & Forecasts in US$ Thousand by Region/Country: 2020-2027
  • TABLE 24: Banking, Financial Services, & Insurance (BFSI) (Vertical) Market Share Breakdown by Region/Country: 2020 VS 2027
  • TABLE 25: Other Verticals (Vertical) Sales Estimates and Forecasts in US$ Thousand by Region/Country for the Years 2020 through 2027
  • TABLE 26: Other Verticals (Vertical) Global Market Share Distribution by Region/Country for 2020 and 2027
III. MARKET ANALYSIS

GEOGRAPHIC MARKET ANALYSIS

UNITED STATES
  • Market Facts & Figures
  • US App Analytics Market Share (in %) by Company: 2019 & 2025
  • Market Analytics
  • TABLE 27: United States App Analytics Market Estimates and Projections in US$ Thousand by Component: 2020 to 2027
  • TABLE 28: United States App Analytics Market Share Breakdown by Component: 2020 VS 2027
  • TABLE 29: United States App Analytics Market Estimates and Projections in US$ Thousand by Type: 2020 to 2027
  • TABLE 30: United States App Analytics Market Share Breakdown by Type: 2020 VS 2027
  • TABLE 31: United States App Analytics Latent Demand Forecasts in US$ Thousand by Application: 2020 to 2027
  • TABLE 32: App Analytics Market Share Breakdown in the United States by Application: 2020 VS 2027
  • TABLE 33: United States App Analytics Latent Demand Forecasts in US$ Thousand by Vertical: 2020 to 2027
  • TABLE 34: App Analytics Market Share Breakdown in the United States by Vertical: 2020 VS 2027
CANADA
  • TABLE 35: Canadian App Analytics Market Estimates and Forecasts in US$ Thousand by Component: 2020 to 2027
  • TABLE 36: App Analytics Market in Canada: Percentage Share Breakdown of Sales by Component for 2020 and 2027
  • TABLE 37: Canadian App Analytics Market Estimates and Forecasts in US$ Thousand by Type: 2020 to 2027
  • TABLE 38: App Analytics Market in Canada: Percentage Share Breakdown of Sales by Type for 2020 and 2027
  • TABLE 39: Canadian App Analytics Market Quantitative Demand Analysis in US$ Thousand by Application: 2020 to 2027
  • TABLE 40: Canadian App Analytics Market Share Analysis by Application: 2020 VS 2027
  • TABLE 41: Canadian App Analytics Market Quantitative Demand Analysis in US$ Thousand by Vertical: 2020 to 2027
  • TABLE 42: Canadian App Analytics Market Share Analysis by Vertical: 2020 VS 2027
JAPAN
  • TABLE 43: Japanese Market for App Analytics: Annual Sales Estimates and Projections in US$ Thousand by Component for the Period 2020-2027
  • TABLE 44: Japanese App Analytics Market Share Analysis by Component: 2020 VS 2027
  • TABLE 45: Japanese Market for App Analytics: Annual Sales Estimates and Projections in US$ Thousand by Type for the Period 2020-2027
  • TABLE 46: Japanese App Analytics Market Share Analysis by Type: 2020 VS 2027
  • TABLE 47: Japanese Demand Estimates and Forecasts for App Analytics in US$ Thousand by Application: 2020 to 2027
  • TABLE 48: App Analytics Market Share Shift in Japan by Application: 2020 VS 2027
  • TABLE 49: Japanese Demand Estimates and Forecasts for App Analytics in US$ Thousand by Vertical: 2020 to 2027
  • TABLE 50: App Analytics Market Share Shift in Japan by Vertical: 2020 VS 2027
CHINA
  • TABLE 51: Chinese App Analytics Market Growth Prospects in US$ Thousand by Component for the Period 2020-2027
  • TABLE 52: Chinese App Analytics Market by Component: Percentage Breakdown of Sales for 2020 and 2027
  • TABLE 53: Chinese App Analytics Market Growth Prospects in US$ Thousand by Type for the Period 2020-2027
  • TABLE 54: Chinese App Analytics Market by Type: Percentage Breakdown of Sales for 2020 and 2027
  • TABLE 55: Chinese Demand for App Analytics in US$ Thousand by Application: 2020 to 2027
  • TABLE 56: Chinese App Analytics Market Share Breakdown by Application: 2020 VS 2027
  • TABLE 57: Chinese Demand for App Analytics in US$ Thousand by Vertical: 2020 to 2027
  • TABLE 58: Chinese App Analytics Market Share Breakdown by Vertical: 2020 VS 2027
EUROPE
  • Market Facts & Figures
  • European App Analytics Market: Competitor Market Share Scenario (in %) for 2019 & 2025
  • Market Analytics
  • TABLE 59: European App Analytics Market Demand Scenario in US$ Thousand by Region/Country: 2018-2025
  • TABLE 60: European App Analytics Market Share Shift by Region/Country: 2020 VS 2027
  • TABLE 61: European App Analytics Market Estimates and Forecasts in US$ Thousand by Component: 2020-2027
  • TABLE 62: European App Analytics Market Share Breakdown by Component: 2020 VS 2027
  • TABLE 63: European App Analytics Market Estimates and Forecasts in US$ Thousand by Type: 2020-2027
  • TABLE 64: European App Analytics Market Share Breakdown by Type: 2020 VS 2027
  • TABLE 65: European App Analytics Addressable Market Opportunity in US$ Thousand by Application: 2020-2027
  • TABLE 66: European App Analytics Market Share Analysis by Application: 2020 VS 2027
  • TABLE 67: European App Analytics Addressable Market Opportunity in US$ Thousand by Vertical: 2020-2027
  • TABLE 68: European App Analytics Market Share Analysis by Vertical: 2020 VS 2027
FRANCE
  • TABLE 69: App Analytics Market in France by Component: Estimates and Projections in US$ Thousand for the Period 2020-2027
  • TABLE 70: French App Analytics Market Share Analysis by Component: 2020 VS 2027
  • TABLE 71: App Analytics Market in France by Type: Estimates and Projections in US$ Thousand for the Period 2020-2027
  • TABLE 72: French App Analytics Market Share Analysis by Type: 2020 VS 2027
  • TABLE 73: App Analytics Quantitative Demand Analysis in France in US$ Thousand by Application: 2020-2027
  • TABLE 74: French App Analytics Market Share Analysis: A 7-Year Perspective by Application for 2020 and 2027
  • TABLE 75: App Analytics Quantitative Demand Analysis in France in US$ Thousand by Vertical: 2020-2027
  • TABLE 76: French App Analytics Market Share Analysis: A 7-Year Perspective by Vertical for 2020 and 2027
GERMANY
  • TABLE 77: App Analytics Market in Germany: Recent Past, Current and Future Analysis in US$ Thousand by Component for the Period 2020-2027
  • TABLE 78: German App Analytics Market Share Breakdown by Component: 2020 VS 2027
  • TABLE 79: App Analytics Market in Germany: Recent Past, Current and Future Analysis in US$ Thousand by Type for the Period 2020-2027
  • TABLE 80: German App Analytics Market Share Breakdown by Type: 2020 VS 2027
  • TABLE 81: App Analytics Market in Germany: Annual Sales Estimates and Forecasts in US$ Thousand by Application for the Period 2020-2027
  • TABLE 82: App Analytics Market Share Distribution in Germany by Application: 2020 VS 2027
  • TABLE 83: App Analytics Market in Germany: Annual Sales Estimates and Forecasts in US$ Thousand by Vertical for the Period 2020-2027
  • TABLE 84: App Analytics Market Share Distribution in Germany by Vertical: 2020 VS 2027
ITALY
  • TABLE 85: Italian App Analytics Market Growth Prospects in US$ Thousand by Component for the Period 2020-2027
  • TABLE 86: Italian App Analytics Market by Component: Percentage Breakdown of Sales for 2020 and 2027
  • TABLE 87: Italian App Analytics Market Growth Prospects in US$ Thousand by Type for the Period 2020-2027
  • TABLE 88: Italian App Analytics Market by Type: Percentage Breakdown of Sales for 2020 and 2027
  • TABLE 89: Italian Demand for App Analytics in US$ Thousand by Application: 2020 to 2027
  • TABLE 90: Italian App Analytics Market Share Breakdown by Application: 2020 VS 2027
  • TABLE 91: Italian Demand for App Analytics in US$ Thousand by Vertical: 2020 to 2027
  • TABLE 92: Italian App Analytics Market Share Breakdown by Vertical: 2020 VS 2027
UNITED KINGDOM
  • TABLE 93: United Kingdom Market for App Analytics: Annual Sales Estimates and Projections in US$ Thousand by Component for the Period 2020-2027
  • TABLE 94: United Kingdom App Analytics Market Share Analysis by Component: 2020 VS 2027
  • TABLE 95: United Kingdom Market for App Analytics: Annual Sales Estimates and Projections in US$ Thousand by Type for the Period 2020-2027
  • TABLE 96: United Kingdom App Analytics Market Share Analysis by Type: 2020 VS 2027
  • TABLE 97: United Kingdom Demand Estimates and Forecasts for App Analytics in US$ Thousand by Application: 2020 to 2027
  • TABLE 98: App Analytics Market Share Shift in the United Kingdom by Application: 2020 VS 2027
  • TABLE 99: United Kingdom Demand Estimates and Forecasts for App Analytics in US$ Thousand by Vertical: 2020 to 2027
  • TABLE 100: App Analytics Market Share Shift in the United Kingdom by Vertical: 2020 VS 2027
REST OF EUROPE
  • TABLE 101: Rest of Europe App Analytics Market Estimates and Forecasts in US$ Thousand by Component: 2020-2027
  • TABLE 102: Rest of Europe App Analytics Market Share Breakdown by Component: 2020 VS 2027
  • TABLE 103: Rest of Europe App Analytics Market Estimates and Forecasts in US$ Thousand by Type: 2020-2027
  • TABLE 104: Rest of Europe App Analytics Market Share Breakdown by Type: 2020 VS 2027
  • TABLE 105: Rest of Europe App Analytics Addressable Market Opportunity in US$ Thousand by Application: 2020-2027
  • TABLE 106: Rest of Europe App Analytics Market Share Analysis by Application: 2020 VS 2027
  • TABLE 107: Rest of Europe App Analytics Addressable Market Opportunity in US$ Thousand by Vertical: 2020-2027
  • TABLE 108: Rest of Europe App Analytics Market Share Analysis by Vertical: 2020 VS 2027
ASIA-PACIFIC
  • TABLE 109: App Analytics Market in Asia-Pacific by Component: Estimates and Projections in US$ Thousand for the Period 2020-2027
  • TABLE 110: Asia-Pacific App Analytics Market Share Analysis by Component: 2020 VS 2027
  • TABLE 111: App Analytics Market in Asia-Pacific by Type: Estimates and Projections in US$ Thousand for the Period 2020-2027
  • TABLE 112: Asia-Pacific App Analytics Market Share Analysis by Type: 2020 VS 2027
  • TABLE 113: App Analytics Quantitative Demand Analysis in Asia-Pacific in US$ Thousand by Application: 2020-2027
  • TABLE 114: Asia-Pacific App Analytics Market Share Analysis: A 7-Year Perspectiveby Application for 2020 and 2027
  • TABLE 115: App Analytics Quantitative Demand Analysis in Asia-Pacific in US$ Thousand by Vertical: 2020-2027
  • TABLE 116: Asia-Pacific App Analytics Market Share Analysis: A 7-Year Perspectiveby Vertical for 2020 and 2027
REST OF WORLD
  • TABLE 117: Rest of World App Analytics Market Estimates and Forecasts in US$ Thousand by Component: 2020 to 2027
  • TABLE 118: App Analytics Market in Rest of World: Percentage Share Breakdown of Sales by Component for 2020 and 2027
  • TABLE 119: Rest of World App Analytics Market Estimates and Forecasts in US$ Thousand by Type: 2020 to 2027
  • TABLE 120: App Analytics Market in Rest of World: Percentage Share Breakdown of Sales by Type for 2020 and 2027
  • TABLE 121: Rest of World App Analytics Market Quantitative Demand Analysis in US$ Thousand by Application: 2020 to 2027
  • TABLE 122: Rest of World App Analytics Market Share Analysis by Application: 2020 VS 2027
  • TABLE 123: Rest of World App Analytics Market Quantitative Demand Analysis in US$ Thousand by Vertical: 2020 to 2027
  • TABLE 124: Rest of World App Analytics Market Share Analysis by Vertical: 2020 VS 2027
IV. COMPETITION
  • Total Companies Profiled: 42
Note: Product cover images may vary from those shown
3 of 3
  • ADOBE SYSTEMS
  • AMAZON.COM
  • APP ANNIE INC.
  • APPDYNAMICS
  • APPSFLYER LTD.
  • APPTENTIVE INC.
  • CLEVERTAP
  • CONTENTSQUARE
  • COUNTLY
  • GOOGLE
  • HEAP
  • IBM CORPORATION
  • KOCHAVA
  • LOCALYTICS
  • MIXPANEL
  • MOENGAGE
  • SWRVE
  • TAPLYTICS
  • TU
Note: Product cover images may vary from those shown
Adroll
adroll