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App Analytics - Market Analysis, Trends, and Forecasts

  • ID: 4805101
  • Report
  • February 2020
  • Region: Global
  • 175 pages
  • Global Industry Analysts, Inc
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FEATURED COMPANIES

  • ADOBE SYSTEMS
  • APPDYNAMICS
  • CLEVERTAP
  • GOOGLE
  • KOCHAVA
  • MOENGAGE
  • MORE
App Analytics market worldwide is projected to grow by US$2.8 Billion, driven by a compounded growth of 20.7%. Software, one of the segments analyzed and sized in this study, displays the potential to grow at over 19.7%. The shifting dynamics supporting this growth makes it critical for businesses in this space to keep abreast of the changing pulse of the market. Poised to reach over US$2 Billion by the year 2025, Software will bring in healthy gains adding significant momentum to global growth.

Representing the developed world, the United States will maintain a 23.3% growth momentum. Within Europe, which continues to remain an important element in the world economy, Germany will add over US$93.4 Million to the region's size and clout in the next 5 to 6 years. Over US$128 Million worth of projected demand in the region will come from Rest of Europe markets. In Japan, Software will reach a market size of US$149.2 Million by the close of the analysis period. As the world’s second largest economy and the new game changer in global markets, China exhibits the potential to grow at 19.9% over the next couple of years and add approximately US$471.3 Million in terms of addressable opportunity for the picking by aspiring businesses and their astute leaders. Presented in visually rich graphics are these and many more need-to-know quantitative data important in ensuring quality of strategy decisions, be it entry into new markets or allocation of resources within a portfolio. Several macroeconomic factors and internal market forces will shape growth and development of demand patterns in emerging countries in Asia-Pacific. All research viewpoints presented are based on validated engagements from influencers in the market, whose opinions supersede all other research methodologies.

Competitors identified in this market include, among others,
  • adjust GmbH
  • Adobe Systems, Inc.
  • Amazon.com, Inc.
  • App Annie Inc.
  • AppDynamics, Inc.
  • Appsflyer Ltd.
  • Apptentive Inc.
  • Clevertap
  • Contentsquare
  • Countly Ltd.
  • Google LLC
  • Heap, Inc.
  • IBM Corporation
  • Kochava
  • Localytics
  • Mixpanel
  • MoEngage
  • Swrve
  • Taplytics Inc.
  • Tune, Inc.
  • Yahoo!, Inc.
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • ADOBE SYSTEMS
  • APPDYNAMICS
  • CLEVERTAP
  • GOOGLE
  • KOCHAVA
  • MOENGAGE
  • MORE

I. INTRODUCTION, METHODOLOGY & REPORT SCOPE

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

App Analytics Market: Set for Robust Growth

Emphasis on User Acquisition, Engagement and Revenue Metrics Builds Momentum

Internet Dynamics Create the Necessity for App Analytics

Mobile App Analytics Gain Wider Traction

5G Roll Out to Further Augment Mobile App Ecosystem

Demand for Web Analytics Remains Northbound

Global Competitor Market Shares

App Analytics Competitor Market Share Scenario Worldwide (in %): 2019 & 2025

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS

Digital Marketing Campaigns Reinforced by App Analytics

App Analytics: A Shot in the Arm for Banking & Finance Entities Seeking to Safeguard Customer Satisfaction

Growing Significance of Analytics in Retail Sector Bodes Well

Competitive Forces Generate Ample Room for Analytics in Media & Entertainment Industry

Growing Image of Analytics as a Reliable Enabler of AI Boosts Prospects

Evolving Role of Analytics in IoT Domain

PRODUCT OVERVIEW

App Analytics: Introduction and Types

4. GLOBAL MARKET PERSPECTIVE

TABLE 1: App Analytics Global Market Estimates and Forecasts in US$ Thousand by Region/Country: 2018-2025

TABLE 2: App Analytics Market Share Shift across Key Geographies Worldwide: 2019 VS 2025

TABLE 3: Software (Component) World Market by Region/Country in US$ Thousand: 2018 to 2025

TABLE 4: Software (Component) Market Share Breakdown of Worldwide Sales by Region/Country: 2019 VS 2025

TABLE 5: Services (Component) Potential Growth Markets Worldwide in US$ Thousand: 2018 to 2025

TABLE 6: Services (Component) Market Sales Breakdown by Region/Country in Percentage: 2019 VS 2025

TABLE 7: Mobile App Analytics (Type) Geographic Market Spread Worldwide in US$ Thousand: 2018 to 2025

TABLE 8: Mobile App Analytics (Type) Market Share Distribution in Percentage by Region/Country: 2019 VS 2025

TABLE 9: Web App Analytics (Type) World Market Estimates and Forecasts by Region/Country in US$ Thousand: 2018 to 2025

TABLE 10: Web App Analytics (Type) Market Share Breakdown by Region/Country: 2019 VS 2025

TABLE 11: Revenue Analytics (Application) Worldwide Latent Demand Forecasts in US$ Thousand by Region/Country: 2018-2025

TABLE 12: Revenue Analytics (Application) Distribution of Global Sales by Region/Country: 2019 VS 2025

TABLE 13: App Performance Analytics & Operations (Application) Sales Estimates and Forecasts in US$ Thousand by Region/Country for the Years 2018 through 2025

TABLE 14: App Performance Analytics & Operations (Application) Global Market Share Distribution by Region/Country for 2019 and 2025

TABLE 15: User Analytics (Application) Global Opportunity Assessment in US$ Thousand by Region/Country: 2018-2025

TABLE 16: User Analytics (Application) Percentage Share Breakdown of Global Sales by Region/Country: 2019 VS 2025

TABLE 17: Ad Monitoring & Marketing Analytics (Application) Worldwide Sales in US$ Thousand by Region/Country: 2018-2025

TABLE 18: Ad Monitoring & Marketing Analytics (Application) Market Share Shift across Key Geographies: 2019 VS 2025

TABLE 19: Retail (Vertical) Demand Potential Worldwide in US$ Thousand by Region/Country: 2018-2025

TABLE 20: Retail (Vertical) Share Breakdown Review by Region/Country: 2019 VS 2025

TABLE 21: Media & Entertainment (Vertical) Worldwide Latent Demand Forecasts in US$ Thousand by Region/Country: 2018-2025

TABLE 22: Media & Entertainment (Vertical) Distribution of Global Sales by Region/Country: 2019 VS 2025

TABLE 23: Banking, Financial Services, & Insurance (BFSI) (Vertical) Global Market Estimates & Forecasts in US$ Thousand by Region/Country: 2018-2025

TABLE 24: Banking, Financial Services, & Insurance (BFSI) (Vertical) Market Share Breakdown by Region/Country: 2019 VS 2025

TABLE 25: Other Verticals (Vertical) Sales Estimates and Forecasts in US$ Thousand by Region/Country for the Years 2018 through 2025

TABLE 26: Other Verticals (Vertical) Global Market Share Distribution by Region/Country for 2019 and 2025

III. MARKET ANALYSIS

GEOGRAPHIC MARKET ANALYSIS

UNITED STATES

Market Facts & Figures

US App Analytics Market Share (in %) by Company: 2019 & 2025

Market Analytics

TABLE 27: United States App Analytics Market Estimates and Projections in US$ Thousand by Component: 2018 to 2025

TABLE 28: United States App Analytics Market Share Breakdown by Component: 2019 VS 2025

TABLE 29: United States App Analytics Market Estimates and Projections in US$ Thousand by Type: 2018 to 2025

TABLE 30: United States App Analytics Market Share Breakdown by Type: 2019 VS 2025

TABLE 31: United States App Analytics Latent Demand Forecasts in US$ Thousand by Application: 2018 to 2025

TABLE 32: App Analytics Market Share Breakdown in the United States by Application: 2019 VS 2025

TABLE 33: United States App Analytics Latent Demand Forecasts in US$ Thousand by Vertical: 2018 to 2025

TABLE 34: App Analytics Market Share Breakdown in the United States by Vertical: 2019 VS 2025

CANADA

TABLE 35: Canadian App Analytics Market Estimates and Forecasts in US$ Thousand by Component: 2018 to 2025

TABLE 36: App Analytics Market in Canada: Percentage Share Breakdown of Sales by Component for 2019 and 2025

TABLE 37: Canadian App Analytics Market Estimates and Forecasts in US$ Thousand by Type: 2018 to 2025

TABLE 38: App Analytics Market in Canada: Percentage Share Breakdown of Sales by Type for 2019 and 2025

TABLE 39: Canadian App Analytics Market Quantitative Demand Analysis in US$ Thousand by Application: 2018 to 2025

TABLE 40: Canadian App Analytics Market Share Analysis by Application: 2019 VS 2025

TABLE 41: Canadian App Analytics Market Quantitative Demand Analysis in US$ Thousand by Vertical: 2018 to 2025

TABLE 42: Canadian App Analytics Market Share Analysis by Vertical: 2019 VS 2025

JAPAN

TABLE 43: Japanese Market for App Analytics: Annual Sales Estimates and Projections in US$ Thousand by Component for the Period 2018-2025

TABLE 44: Japanese App Analytics Market Share Analysis by Component: 2019 VS 2025

TABLE 45: Japanese Market for App Analytics: Annual Sales Estimates and Projections in US$ Thousand by Type for the Period 2018-2025

TABLE 46: Japanese App Analytics Market Share Analysis by Type: 2019 VS 2025

TABLE 47: Japanese Demand Estimates and Forecasts for App Analytics in US$ Thousand by Application: 2018 to 2025

TABLE 48: App Analytics Market Share Shift in Japan by Application: 2019 VS 2025

TABLE 49: Japanese Demand Estimates and Forecasts for App Analytics in US$ Thousand by Vertical: 2018 to 2025

TABLE 50: App Analytics Market Share Shift in Japan by Vertical: 2019 VS 2025

CHINA

TABLE 51: Chinese App Analytics Market Growth Prospects in US$ Thousand by Component for the Period 2018-2025

TABLE 52: Chinese App Analytics Market by Component: Percentage Breakdown of Sales for 2019 and 2025

TABLE 53: Chinese App Analytics Market Growth Prospects in US$ Thousand by Type for the Period 2018-2025

TABLE 54: Chinese App Analytics Market by Type: Percentage Breakdown of Sales for 2019 and 2025

TABLE 55: Chinese Demand for App Analytics in US$ Thousand by Application: 2018 to 2025

TABLE 56: Chinese App Analytics Market Share Breakdown by Application: 2019 VS 2025

TABLE 57: Chinese Demand for App Analytics in US$ Thousand by Vertical: 2018 to 2025

TABLE 58: Chinese App Analytics Market Share Breakdown by Vertical: 2019 VS 2025

EUROPE

Market Facts & Figures

European App Analytics Market: Competitor Market Share Scenario (in %) for 2019 & 2025

Market Analytics

TABLE 59: European App Analytics Market Demand Scenario in US$ Thousand by Region/Country: 2018-2025

TABLE 60: European App Analytics Market Share Shift by Region/Country: 2019 VS 2025

TABLE 61: European App Analytics Market Estimates and Forecasts in US$ Thousand by Component: 2018-2025

TABLE 62: European App Analytics Market Share Breakdown by Component: 2019 VS 2025

TABLE 63: European App Analytics Market Estimates and Forecasts in US$ Thousand by Type: 2018-2025

TABLE 64: European App Analytics Market Share Breakdown by Type: 2019 VS 2025

TABLE 65: European App Analytics Addressable Market Opportunity in US$ Thousand by Application: 2018-2025

TABLE 66: European App Analytics Market Share Analysis by Application: 2019 VS 2025

TABLE 67: European App Analytics Addressable Market Opportunity in US$ Thousand by Vertical: 2018-2025

TABLE 68: European App Analytics Market Share Analysis by Vertical: 2019 VS 2025

FRANCE

TABLE 69: App Analytics Market in France by Component: Estimates and Projections in US$ Thousand for the Period 2018-2025

TABLE 70: French App Analytics Market Share Analysis by Component: 2019 VS 2025

TABLE 71: App Analytics Market in France by Type: Estimates and Projections in US$ Thousand for the Period 2018-2025

TABLE 72: French App Analytics Market Share Analysis by Type: 2019 VS 2025

TABLE 73: App Analytics Quantitative Demand Analysis in France in US$ Thousand by Application: 2018-2025

TABLE 74: French App Analytics Market Share Analysis: A 7-Year Perspective by Application for 2019 and 2025

TABLE 75: App Analytics Quantitative Demand Analysis in France in US$ Thousand by Vertical: 2018-2025

TABLE 76: French App Analytics Market Share Analysis: A 7-Year Perspective by Vertical for 2019 and 2025

GERMANY

TABLE 77: App Analytics Market in Germany: Recent Past, Current and Future Analysis in US$ Thousand by Component for the Period 2018-2025

TABLE 78: German App Analytics Market Share Breakdown by Component: 2019 VS 2025

TABLE 79: App Analytics Market in Germany: Recent Past, Current and Future Analysis in US$ Thousand by Type for the Period 2018-2025

TABLE 80: German App Analytics Market Share Breakdown by Type: 2019 VS 2025

TABLE 81: App Analytics Market in Germany: Annual Sales Estimates and Forecasts in US$ Thousand by Application for the Period 2018-2025

TABLE 82: App Analytics Market Share Distribution in Germany by Application: 2019 VS 2025

TABLE 83: App Analytics Market in Germany: Annual Sales Estimates and Forecasts in US$ Thousand by Vertical for the Period 2018-2025

TABLE 84: App Analytics Market Share Distribution in Germany by Vertical: 2019 VS 2025

ITALY

TABLE 85: Italian App Analytics Market Growth Prospects in US$ Thousand by Component for the Period 2018-2025

TABLE 86: Italian App Analytics Market by Component: Percentage Breakdown of Sales for 2019 and 2025

TABLE 87: Italian App Analytics Market Growth Prospects in US$ Thousand by Type for the Period 2018-2025

TABLE 88: Italian App Analytics Market by Type: Percentage Breakdown of Sales for 2019 and 2025

TABLE 89: Italian Demand for App Analytics in US$ Thousand by Application: 2018 to 2025

TABLE 90: Italian App Analytics Market Share Breakdown by Application: 2019 VS 2025

TABLE 91: Italian Demand for App Analytics in US$ Thousand by Vertical: 2018 to 2025

TABLE 92: Italian App Analytics Market Share Breakdown by Vertical: 2019 VS 2025

UNITED KINGDOM

TABLE 93: United Kingdom Market for App Analytics: Annual Sales Estimates and Projections in US$ Thousand by Component for the Period 2018-2025

TABLE 94: United Kingdom App Analytics Market Share Analysis by Component: 2019 VS 2025

TABLE 95: United Kingdom Market for App Analytics: Annual Sales Estimates and Projections in US$ Thousand by Type for the Period 2018-2025

TABLE 96: United Kingdom App Analytics Market Share Analysis by Type: 2019 VS 2025

TABLE 97: United Kingdom Demand Estimates and Forecasts for App Analytics in US$ Thousand by Application: 2018 to 2025

TABLE 98: App Analytics Market Share Shift in the United Kingdom by Application: 2019 VS 2025

TABLE 99: United Kingdom Demand Estimates and Forecasts for App Analytics in US$ Thousand by Vertical: 2018 to 2025

TABLE 100: App Analytics Market Share Shift in the United Kingdom by Vertical: 2019 VS 2025

REST OF EUROPE

TABLE 101: Rest of Europe App Analytics Market Estimates and Forecasts in US$ Thousand by Component: 2018-2025

TABLE 102: Rest of Europe App Analytics Market Share Breakdown by Component: 2019 VS 2025

TABLE 103: Rest of Europe App Analytics Market Estimates and Forecasts in US$ Thousand by Type: 2018-2025

TABLE 104: Rest of Europe App Analytics Market Share Breakdown by Type: 2019 VS 2025

TABLE 105: Rest of Europe App Analytics Addressable Market Opportunity in US$ Thousand by Application: 2018-2025

TABLE 106: Rest of Europe App Analytics Market Share Analysis by Application: 2019 VS 2025

TABLE 107: Rest of Europe App Analytics Addressable Market Opportunity in US$ Thousand by Vertical: 2018-2025

TABLE 108: Rest of Europe App Analytics Market Share Analysis by Vertical: 2019 VS 2025

ASIA-PACIFIC

TABLE 109: App Analytics Market in Asia-Pacific by Component: Estimates and Projections in US$ Thousand for the Period 2018-2025

TABLE 110: Asia-Pacific App Analytics Market Share Analysis by Component: 2019 VS 2025

TABLE 111: App Analytics Market in Asia-Pacific by Type: Estimates and Projections in US$ Thousand for the Period 2018-2025

TABLE 112: Asia-Pacific App Analytics Market Share Analysis by Type: 2019 VS 2025

TABLE 113: App Analytics Quantitative Demand Analysis in Asia-Pacific in US$ Thousand by Application: 2018-2025

TABLE 114: Asia-Pacific App Analytics Market Share Analysis: A 7-Year Perspective by Application for 2019 and 2025

TABLE 115: App Analytics Quantitative Demand Analysis in Asia-Pacific in US$ Thousand by Vertical: 2018-2025

TABLE 116: Asia-Pacific App Analytics Market Share Analysis: A 7-Year Perspective by Vertical for 2019 and 2025

REST OF WORLD

TABLE 117: Rest of World App Analytics Market Estimates and Forecasts in US$ Thousand by Component: 2018 to 2025

TABLE 118: App Analytics Market in Rest of World: Percentage Share Breakdown of Sales by Component for 2019 and 2025

TABLE 119: Rest of World App Analytics Market Estimates and Forecasts in US$ Thousand by Type: 2018 to 2025

TABLE 120: App Analytics Market in Rest of World: Percentage Share Breakdown of Sales by Type for 2019 and 2025

TABLE 121: Rest of World App Analytics Market Quantitative Demand Analysis in US$ Thousand by Application: 2018 to 2025

TABLE 122: Rest of World App Analytics Market Share Analysis by Application: 2019 VS 2025

TABLE 123: Rest of World App Analytics Market Quantitative Demand Analysis in US$ Thousand by Vertical: 2018 to 2025

TABLE 124: Rest of World App Analytics Market Share Analysis by Vertical: 2019 VS 2025

IV. COMPETITION

ADOBE SYSTEMS

AMAZON.COM

APP ANNIE INC.

APPDYNAMICS

APPSFLYER LTD.

APPTENTIVE INC.

CLEVERTAP

CONTENTSQUARE

COUNTLY

GOOGLE

HEAP

IBM CORPORATION

KOCHAVA

LOCALYTICS

MIXPANEL

MOENGAGE

SWRVE

TAPLYTICS

TUNE, INC. (USA)

YAHOO!

ADJUST GMBH

V. CURATED RESEARCH

Note: Product cover images may vary from those shown
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  • ADOBE SYSTEMS
  • AMAZON.COM
  • APP ANNIE INC.
  • APPDYNAMICS
  • APPSFLYER LTD.
  • APPTENTIVE INC.
  • CLEVERTAP
  • CONTENTSQUARE
  • COUNTLY
  • GOOGLE
  • HEAP
  • IBM CORPORATION
  • KOCHAVA
  • LOCALYTICS
  • MIXPANEL
  • MOENGAGE
  • SWRVE
  • TAPLYTICS
  • TU
Note: Product cover images may vary from those shown
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