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Multichannel Campaign Management - Global Market Trajectory & Analytics

  • ID: 4805314
  • Report
  • April 2021
  • Region: Global
  • Global Industry Analysts, Inc

FEATURED COMPANIES

  • Adobe Systems, Inc.
  • IBM Corporation
  • Infor
  • Marketo, Inc.
  • Oracle Corporation
  • Salesforce.com, Inc.
Global Multichannel Campaign Management Market to Reach $8.9 Billion by 2027

Amid the COVID-19 crisis, the global market for Multichannel Campaign Management estimated at US$2.6 Billion in the year 2020, is projected to reach a revised size of US$8.9 Billion by 2027, growing at a CAGR of 19.1% over the period 2020-2027. Cloud, one of the segments analyzed in the report, is projected to record 22.9% CAGR and reach US$5 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the On-Premise segment is readjusted to a revised 15.4% CAGR for the next 7-year period.





The U.S. Market is Estimated at $776.1 Million, While China is Forecast to Grow at 18.1% CAGR

The Multichannel Campaign Management market in the U.S. is estimated at US$776.1 Million in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$1.5 Billion by the year 2027 trailing a CAGR of 18.1% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 17.3% and 16.1% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 13.6% CAGR.

Select Competitors (Total 42 Featured):
  • Adobe Systems, Inc.
  • Experian Information Solutions, Inc.
  • IBM Corporation
  • Infor
  • Marketo, Inc.
  • Oracle Corporation
  • Salesforce.com, Inc.
  • SAP SE
  • SAS Institute, Inc.
  • Teradata
Frequently Asked Questions about the Global Market for Multichannel Campaign Management

What is the estimated value of the Global Market for Multichannel Campaign Management?

The Global Market for Multichannel Campaign Management was estimated to be valued at $2.6 Billion in 2020.

What is the growth rate of the Global Market for Multichannel Campaign Management?

The growth rate of the Global Market for Multichannel Campaign Management is 19.2%, with an estimated value of $8.9 Billion by 2027.

What is the forecasted size of the Global Market for Multichannel Campaign Management?

The Global Market for Multichannel Campaign Management is estimated to be worth $8.9 Billion by 2027.

Who are the key companies in the Global Market for Multichannel Campaign Management?

Key companies in the Global Market for Multichannel Campaign Management include Adobe Systems, Inc., Experian Information Solutions, Inc., IBM Corporation, Infor, Marketo, Inc., Oracle Corporation, Salesforce.com, Inc., SAP SE and Teradata.

FEATURED COMPANIES

  • Adobe Systems, Inc.
  • IBM Corporation
  • Infor
  • Marketo, Inc.
  • Oracle Corporation
  • Salesforce.com, Inc.

I. METHODOLOGYII. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
  • Influencer Market Insights
  • World Market Trajectories
  • Impact of Covid-19 and a Looming Global Recession

2. FOCUS ON SELECT PLAYERS3. MARKET TRENDS & DRIVERS4. GLOBAL MARKET PERSPECTIVE
III. MARKET ANALYSIS
  • UNITED STATES
  • CANADA
  • JAPAN
  • CHINA
  • EUROPE
  • FRANCE
  • GERMANY
  • ITALY
  • UNITED KINGDOM
  • REST OF EUROPE
  • ASIA-PACIFIC
  • REST OF WORLD

IV. COMPETITION
  • Total Companies Profiled: 42

A selection of companies mentioned in this report includes:

  • Adobe Systems, Inc.
  • Experian Information Solutions, Inc.
  • IBM Corporation
  • Infor
  • Marketo, Inc.
  • Oracle Corporation
  • Salesforce.com, Inc.
  • SAP SE
  • SAS Institute, Inc.
  • Teradata