Multichannel Campaign Management - Global Market Trajectory & Analytics

Global Multichannel Campaign Management Market to Reach $8.9 Billion by 2027

Amid the COVID-19 crisis, the global market for Multichannel Campaign Management estimated at US$2.6 Billion in the year 2020, is projected to reach a revised size of US$8.9 Billion by 2027, growing at a CAGR of 19.1% over the period 2020-2027. Cloud, one of the segments analyzed in the report, is projected to record 22.9% CAGR and reach US$5 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the On-Premise segment is readjusted to a revised 15.4% CAGR for the next 7-year period.

The U.S. Market is Estimated at $776.1 Million, While China is Forecast to Grow at 18.1% CAGR

The Multichannel Campaign Management market in the U.S. is estimated at US$776.1 Million in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$1.5 Billion by the year 2027 trailing a CAGR of 18.1% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 17.3% and 16.1% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 13.6% CAGR.

Select Competitors (Total 42 Featured):

• Adobe Systems, Inc.
• Experian Information Solutions, Inc.
• IBM Corporation
• Infor
• Marketo, Inc.
• Oracle Corporation
• Salesforce.com, Inc.
• SAP SE
• SAS Institute, Inc.
• Teradata