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Mobile Marketing - Market Analysis, Trends, and Forecasts

  • ID: 4805350
  • Report
  • 157 pages
  • Global Industry Analysts, Inc
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FEATURED COMPANIES

  • Adobe Systems
  • At&T
  • Ibm Corporation
  • Mobivity Holdings
  • Oracle Corporation
  • Salesforce.Com
  • MORE
The Mobile Marketing market worldwide is projected to grow by US$195.1 Billion, driven by a compounded growth of 26.8%. SMS, one of the segments analyzed and sized in this study, displays the potential to grow at over 25.3%. The shifting dynamics supporting this growth makes it critical for businesses in this space to keep abreast of the changing pulse of the market. Poised to reach over US$79.8 Billion by the year 2025, SMS will bring in healthy gains adding significant momentum to global growth.

Representing the developed world, the United States will maintain a 30.1% growth momentum. Within Europe, which continues to remain an important element in the world economy, Germany will add over US$6.3 Billion to the region's size and clout in the next 5 to 6 years. Over US$9 Billion worth of projected demand in the region will come from the rest of the European markets. In Japan, SMS will reach a market size of US$6.4 Billion by the close of the analysis period. As the world’s second largest economy and the new game changer in global markets, China exhibits the potential to grow at 25.8% over the next couple of years and add approximately US$32.9 Billion in terms of addressable opportunity for the picking by aspiring businesses and their astute leaders.

Presented in visually rich graphics are these and many more need-to-know quantitative data important in ensuring quality of strategy decisions, be it entry into new markets or allocation of resources within a portfolio. Several macroeconomic factors and internal market forces will shape growth and development of demand patterns in emerging countries in Asia-Pacific. All research viewpoints presented are based on validated engagements from influencers in the market, whose opinions supersede all other research methodologies.

Competitors identified in this market include:
  • Adobe Systems, Inc.
  • AT&T, Inc.
  • IBM Corporation
  • Mobivity Holdings Inc.
  • Oracle Corporation
  • Salesforce.com, Inc.
  • Salmat Limited
  • SAP SE
  • SAS Institute, Inc.
  • Vibes Media, LLC.
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Adobe Systems
  • At&T
  • Ibm Corporation
  • Mobivity Holdings
  • Oracle Corporation
  • Salesforce.Com
  • MORE

I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

Global Competitor Market Shares

Mobile Marketing Competitor Market Share Scenario Worldwide (in %): 2019 & 2025

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS

4. GLOBAL MARKET PERSPECTIVE

TABLE 1: Mobile Marketing Global Market Estimates and Forecasts in US$ Million by Region/Country: 2018-2025

TABLE 2: Mobile Marketing Global Retrospective Market Scenario in US$ Million by Region/Country: 2009-2017

TABLE 3: Mobile Marketing Market Share Shift across Key Geographies Worldwide: 2009 VS 2019 VS 2025

TABLE 4: SMS (Solution) World Market by Region/Country in US$ Million: 2018 to 2025

TABLE 5: SMS (Solution) Historic Market Analysis by Region/Country in US$ Million: 2009 to 2017

TABLE 6: SMS (Solution) Market Share Breakdown of Worldwide Sales by Region/Country: 2009 VS 2019 VS 2025

TABLE 7: QR Codes (Solution) Potential Growth Markets Worldwide in US$ Million: 2018 to 2025

TABLE 8: QR Codes (Solution) Historic Market Perspective by Region/Country in US$ Million: 2009 to 2017

TABLE 9: QR Codes (Solution) Market Sales Breakdown by Region/Country in Percentage: 2009 VS 2019 VS 2025

TABLE 10: Mobile Web (Solution) Geographic Market Spread Worldwide in US$ Million: 2018 to 2025

TABLE 11: Mobile Web (Solution) Region Wise Breakdown of Global Historic Demand in US$ Million: 2009 to 2017

TABLE 12: Mobile Web (Solution) Market Share Distribution in Percentage by Region/Country: 2009 VS 2019 VS 2025

TABLE 13: Location-Based Marketing (Solution) World Market Estimates and Forecasts by Region/Country in US$ Million: 2018 to 2025

TABLE 14: Location-Based Marketing (Solution) Market Historic Review by Region/Country in US$ Million: 2009 to 2017

TABLE 15: Location-Based Marketing (Solution) Market Share Breakdown by Region/Country: 2009 VS 2019 VS 2025

TABLE 16: Other Solutions (Solution) World Market by Region/Country in US$ Million: 2018 to 2025

TABLE 17: Other Solutions (Solution) Historic Market Analysis by Region/Country in US$ Million: 2009 to 2017

TABLE 18: Other Solutions (Solution) Market Share Distribution in Percentage by Region/Country: 2009 VS 2019 VS 2025

TABLE 19: Retail (End-Use Industry) Sales Estimates and Forecasts in US$ Million by Region/Country for the Years 2018 through 2025

TABLE 20: Retail (End-Use Industry) Analysis of Historic Sales in US$ Million by Region/Country for the Years 2009 to 2017

TABLE 21: Retail (End-Use Industry) Global Market Share Distribution by Region/Country for 2009, 2019, and 2025

TABLE 22: Financial Services (End-Use Industry) Global Opportunity Assessment in US$ Million by Region/Country: 2018-2025

TABLE 23: Financial Services (End-Use Industry) Historic Sales Analysis in US$ Million by Region/Country: 2009-2017

TABLE 24: Financial Services (End-Use Industry) Percentage Share Breakdown of Global Sales by Region/Country: 2009 VS 2019 VS 2025

TABLE 25: Automotive (End-Use Industry) Worldwide Sales in US$ Million by Region/Country: 2018-2025

TABLE 26: Automotive (End-Use Industry) Historic Demand Patterns in US$ Million by Region/Country: 2009-2017

TABLE 27: Automotive (End-Use Industry) Market Share Shift across Key Geographies: 2009 VS 2019 VS 2025

TABLE 28: Telecom (End-Use Industry) Global Market Estimates & Forecasts in US$ Million by Region/Country: 2018-2025

TABLE 29: Telecom (End-Use Industry) Retrospective Demand Analysis in US$ Million by Region/Country: 2009-2017

TABLE 30: Telecom (End-Use Industry) Market Share Breakdown by Region/Country: 2009 VS 2019 VS 2025

TABLE 31: Consumer Electronics (End-Use Industry) Demand Potential Worldwide in US$ Million by Region/Country: 2018-2025

TABLE 32: Consumer Electronics (End-Use Industry) Historic Sales Analysis in US$ Million by Region/Country: 2009-2017

TABLE 33: Consumer Electronics (End-Use Industry) Share Breakdown Review by Region/Country: 2009 VS 2019 VS 2025

TABLE 34: Media & Entertainment (End-Use Industry) Worldwide Latent Demand Forecasts in US$ Million by Region/Country: 2018-2025

TABLE 35: Media & Entertainment (End-Use Industry) Global Historic Analysis in US$ Million by Region/Country: 2009-2017

TABLE 36: Media & Entertainment (End-Use Industry) Distribution of Global Sales by Region/Country: 2009 VS 2019 VS 2025

TABLE 37: Travel & Logistics (End-Use Industry) Sales Estimates and Forecasts in US$ Million by Region/Country for the Years 2018 through 2025

TABLE 38: Travel & Logistics (End-Use Industry) Analysis of Historic Sales in US$ Million by Region/Country for the Years 2009 to 2017

TABLE 39: Travel & Logistics (End-Use Industry) Global Market Share Distribution by Region/Country for 2009, 2019, and 2025

TABLE 40: Other End-Use Industries (End-Use Industry) Global Opportunity Assessment in US$ Million by Region/Country: 2018-2025

TABLE 41: Other End-Use Industries (End-Use Industry) Historic Sales Analysis in US$ Million by Region/Country: 2009-2017

TABLE 42: Other End-Use Industries (End-Use Industry) Percentage Share Breakdown of Global Sales by Region/Country: 2009 VS 2019 VS 2025

III. MARKET ANALYSIS

GEOGRAPHIC MARKET ANALYSIS

UNITED STATES

Market Facts & Figures

US Mobile Marketing Market Share (in %) by Company: 2019 & 2025

TABLE 43: United States Mobile Marketing Market Estimates and Projections in US$ Million by Solution: 2018 to 2025

TABLE 44: Mobile Marketing Market in the United States by Solution: A Historic Review in US$ Million for 2009-2017

TABLE 45: United States Mobile Marketing Market Share Breakdown by Solution: 2009 VS 2019 VS 2025

TABLE 46: United States Mobile Marketing Latent Demand Forecasts in US$ Million by End-Use Industry: 2018 to 2025

TABLE 47: Mobile Marketing Historic Demand Patterns in the United States by End-Use Industry in US$ Million for 2009-2017

TABLE 48: Mobile Marketing Market Share Breakdown in the United States by End-Use Industry: 2009 VS 2019 VS 2025

CANADA

TABLE 49: Canadian Mobile Marketing Market Estimates and Forecasts in US$ Million by Solution: 2018 to 2025

TABLE 50: Canadian Mobile Marketing Historic Market Review by Solution in US$ Million: 2009-2017

TABLE 51: Mobile Marketing Market in Canada: Percentage Share Breakdown of Sales by Solution for 2009, 2019, and 2025

TABLE 52: Canadian Mobile Marketing Market Quantitative Demand Analysis in US$ Million by End-Use Industry: 2018 to 2025

TABLE 53: Mobile Marketing Market in Canada: Summarization of Historic Demand Patterns in US$ Million by End-Use Industry for 2009-2017

TABLE 54: Canadian Mobile Marketing Market Share Analysis by End-Use Industry: 2009 VS 2019 VS 2025

JAPAN

TABLE 55: Japanese Market for Mobile Marketing: Annual Sales Estimates and Projections in US$ Million by Solution for the Period 2018-2025

TABLE 56: Mobile Marketing Market in Japan: Historic Sales Analysis in US$ Million by Solution for the Period 2009-2017

TABLE 57: Japanese Mobile Marketing Market Share Analysis by Solution: 2009 VS 2019 VS 2025

TABLE 58: Japanese Demand Estimates and Forecasts for Mobile Marketing in US$ Million by End-Use Industry: 2018 to 2025

TABLE 59: Japanese Mobile Marketing Market in US$ Million by End-Use Industry: 2009-2017

TABLE 60: Mobile Marketing Market Share Shift in Japan by End-Use Industry: 2009 VS 2019 VS 2025

CHINA

TABLE 61: Chinese Mobile Marketing Market Growth Prospects in US$ Million by Solution for the Period 2018-2025

TABLE 62: Mobile Marketing Historic Market Analysis in China in US$ Million by Solution: 2009-2017

TABLE 63: Chinese Mobile Marketing Market by Solution: Percentage Breakdown of Sales for 2009, 2019, and 2025

TABLE 64: Chinese Demand for Mobile Marketing in US$ Million by End-Use Industry: 2018 to 2025

TABLE 65: Mobile Marketing Market Review in China in US$ Million by End-Use Industry: 2009-2017

TABLE 66: Chinese Mobile Marketing Market Share Breakdown by End-Use Industry: 2009 VS 2019 VS 2025

EUROPE

Market Facts & Figures

European Mobile Marketing Market: Competitor Market Share Scenario (in %) for 2019 & 2025

TABLE 67: European Mobile Marketing Market Demand Scenario in US$ Million by Region/Country: 2018-2025

TABLE 68: Mobile Marketing Market in Europe: A Historic Market Perspective in US$ Million by Region/Country for the Period 2009-2017

TABLE 69: European Mobile Marketing Market Share Shift by Region/Country: 2009 VS 2019 VS 2025

TABLE 70: European Mobile Marketing Market Estimates and Forecasts in US$ Million by Solution: 2018-2025

TABLE 71: Mobile Marketing Market in Europe in US$ Million by Solution: A Historic Review for the Period 2009-2017

TABLE 72: European Mobile Marketing Market Share Breakdown by Solution: 2009 VS 2019 VS 2025

TABLE 73: European Mobile Marketing Addressable Market Opportunity in US$ Million by End-Use Industry: 2018-2025

TABLE 74: Mobile Marketing Market in Europe: Summarization of Historic Demand in US$ Million by End-Use Industry for the Period 2009-2017

TABLE 75: European Mobile Marketing Market Share Analysis by End-Use Industry: 2009 VS 2019 VS 2025

FRANCE

TABLE 76: Mobile Marketing Market in France by Solution: Estimates and Projections in US$ Million for the Period 2018-2025

TABLE 77: French Mobile Marketing Historic Market Scenario in US$ Million by Solution: 2009-2017

TABLE 78: French Mobile Marketing Market Share Analysis by Solution: 2009 VS 2019 VS 2025

TABLE 79: Mobile Marketing Quantitative Demand Analysis in France in US$ Million by End-Use Industry: 2018-2025

TABLE 80: French Mobile Marketing Historic Market Review in US$ Million by End-Use Industry: 2009-2017

TABLE 81: French Mobile Marketing Market Share Analysis: A 17-Year Perspective by End-Use Industry for 2009, 2019, and 2025

GERMANY

TABLE 82: Mobile Marketing Market in Germany: Recent Past, Current and Future Analysis in US$ Million by Solution for the Period 2018-2025

TABLE 83: German Mobile Marketing Historic Market Analysis in US$ Million by Solution: 2009-2017

TABLE 84: German Mobile Marketing Market Share Breakdown by Solution: 2009 VS 2019 VS 2025

TABLE 85: Mobile Marketing Market in Germany: Annual Sales Estimates and Forecasts in US$ Million by End-Use Industry for the Period 2018-2025

TABLE 86: German Mobile Marketing Market in Retrospect in US$ Million by End-Use Industry: 2009-2017

TABLE 87: Mobile Marketing Market Share Distribution in Germany by End-Use Industry: 2009 VS 2019 VS 2025

ITALY

TABLE 88: Italian Mobile Marketing Market Growth Prospects in US$ Million by Solution for the Period 2018-2025

TABLE 89: Mobile Marketing Historic Market Analysis in Italy in US$ Million by Solution: 2009-2017

TABLE 90: Italian Mobile Marketing Market by Solution: Percentage Breakdown of Sales for 2009, 2019, and 2025

TABLE 91: Italian Demand for Mobile Marketing in US$ Million by End-Use Industry: 2018 to 2025

TABLE 92: Mobile Marketing Market Review in Italy in US$ Million by End-Use Industry: 2009-2017

TABLE 93: Italian Mobile Marketing Market Share Breakdown by End-Use Industry: 2009 VS 2019 VS 2025

UNITED KINGDOM

TABLE 94: United Kingdom Market for Mobile Marketing: Annual Sales Estimates and Projections in US$ Million by Solution for the Period 2018-2025

TABLE 95: Mobile Marketing Market in the United Kingdom: Historic Sales Analysis in US$ Million by Solution for the Period 2009-2017

TABLE 96: United Kingdom Mobile Marketing Market Share Analysis by Solution: 2009 VS 2019 VS 2025

TABLE 97: United Kingdom Demand Estimates and Forecasts for Mobile Marketing in US$ Million by End-Use Industry: 2018 to 2025

TABLE 98: United Kingdom Mobile Marketing Market in US$ Million by End-Use Industry: 2009-2017

TABLE 99: Mobile Marketing Market Share Shift in the United Kingdom by End-Use Industry: 2009 VS 2019 VS 2025

REST OF EUROPE

TABLE 100: Rest of Europe Mobile Marketing Market Estimates and Forecasts in US$ Million by Solution: 2018-2025

TABLE 101: Mobile Marketing Market in Rest of Europe in US$ Million by Solution: A Historic Review for the Period 2009-2017

TABLE 102: Rest of Europe Mobile Marketing Market Share Breakdown by Solution: 2009 VS 2019 VS 2025

TABLE 103: Rest of Europe Mobile Marketing Addressable Market Opportunity in US$ Million by End-Use Industry: 2018-2025

TABLE 104: Mobile Marketing Market in Rest of Europe: Summarization of Historic Demand in US$ Million by End-Use Industry for the Period 2009-2017

TABLE 105: Rest of Europe Mobile Marketing Market Share Analysis by End-Use Industry: 2009 VS 2019 VS 2025

ASIA-PACIFIC

TABLE 106: Mobile Marketing Market in Asia-Pacific by Solution: Estimates and Projections in US$ Million for the Period 2018-2025

TABLE 107: Asia-Pacific Mobile Marketing Historic Market Scenario in US$ Million by Solution: 2009-2017

TABLE 108: Asia-Pacific Mobile Marketing Market Share Analysis by Solution: 2009 VS 2019 VS 2025

TABLE 109: Mobile Marketing Quantitative Demand Analysis in Asia-Pacific in US$ Million by End-Use Industry: 2018-2025

TABLE 110: Asia-Pacific Mobile Marketing Historic Market Review in US$ Million by End-Use Industry: 2009-2017

TABLE 111: Asia-Pacific Mobile Marketing Market Share Analysis: A 17-Year Perspective by End-Use Industry for 2009, 2019, and 2025

REST OF WORLD

TABLE 112: Rest of World Mobile Marketing Market Estimates and Forecasts in US$ Million by Solution: 2018 to 2025

TABLE 113: Rest of World Mobile Marketing Historic Market Review by Solution in US$ Million: 2009-2017

TABLE 114: Mobile Marketing Market in Rest of World: Percentage Share Breakdown of Sales by Solution for 2009, 2019, and 2025

TABLE 115: Rest of World Mobile Marketing Market Quantitative Demand Analysis in US$ Million by End-Use Industry: 2018 to 2025

TABLE 116: Mobile Marketing Market in Rest of World: Summarization of Historic Demand Patterns in US$ Million by End-Use Industry for 2009-2017

TABLE 117: Rest of World Mobile Marketing Market Share Analysis by End-Use Industry: 2009 VS 2019 VS 2025

IV. COMPETITION

AT&T

ADOBE SYSTEMS

IBM CORPORATION

MOBIVITY HOLDINGS

ORACLE CORPORATION

SAP SE

SAS INSTITUTE

SALESFORCE.COM

SALMAT LIMITED

VIBES MEDIA

V. CURATED RESEARCH

Note: Product cover images may vary from those shown
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  • At&T
  • Adobe Systems
  • Ibm Corporation
  • Mobivity Holdings
  • Oracle Corporation
  • Sap Se
  • Sas Institute
  • Salesforce.Com
  • Salmat Limited
  • Vibes Media
Note: Product cover images may vary from those shown
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