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Web Analytics - Market Analysis, Trends, and Forecasts

  • ID: 4805362
  • Report
  • February 2020
  • Region: Global
  • 360 pages
  • Global Industry Analysts, Inc
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The Web Analytics market worldwide is projected to grow by US$4.2 Billion, driven by a compounded growth of 15.7%. Large Enterprises, one of the segments analyzed and sized in this study, displays the potential to grow at over 15.1%. The shifting dynamics supporting this growth makes it critical for businesses in this space to keep abreast of the changing pulse of the market. Poised to reach over US$4.7 Billion by the year 2025, Large Enterprises will bring in healthy gains adding significant momentum to global growth.

Representing the developed world, the United States will maintain a 16.2% growth momentum. Within Europe, which continues to remain an important element in the world economy, Germany will add over US$189.3 Million to the region's size and clout in the next 5 to 6 years. Over US$304.4 Million worth of projected demand in the region will come from Rest of Europe markets. In Japan, Large Enterprises will reach a market size of US$272.1 Million by the close of the analysis period. As the world’s second largest economy and the new game changer in global markets, China exhibits the potential to grow at 17.3% over the next couple of years and add approximately US$673.1 Million in terms of addressable opportunity for the picking by aspiring businesses and their astute leaders. Presented in visually rich graphics are these and many more need-to-know quantitative data important in ensuring quality of strategy decisions, be it entry into new markets or allocation of resources within a portfolio. Several macroeconomic factors and internal market forces will shape growth and development of demand patterns in emerging countries in Asia-Pacific. All research viewpoints presented are based on validated engagements from influencers in the market, whose opinions supersede all other research methodologies.

Competitors identified in this market include, among others:
  • Adobe, Inc.
  • Applied Technologies Internet SAS
  • Facebook, Inc.
  • Google LLC
  • Hootsuite, Inc.
  • IBM Corporation
  • Microsoft Corporation
  • MicroStrategy, Inc.
  • SAS Institute, Inc.
  • SimilarWeb Ltd.
  • Splunk, Inc.
  • Teradata Corporation
  • Webtrends, Inc.
Note: Product cover images may vary from those shown
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I. INTRODUCTION, METHODOLOGY & REPORT SCOPE

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW
Web Analytics: An Introduction
Categories of Web Analytics
Off-Site Web Analytics Technologies
On-Site Web Analytics
Deployment Models for Web Analytics
Evolving Digital Marketing Landscape Continues to Spur Demand for Web Analytics
Rapid Growth of Digital Advertising and Marketing Presents Opportunity for Web Analytics Market
EXHIBIT 1: Digital Advertising Spending in $ Billion for the Years 2018, 2020, 2022 and 2024
EXHIBIT 2: Global Advertising Spending Share (in %) by Medium for 2019 and 2021
Global Competitor Market Shares
EXHIBIT 3: Web Analytics Competitor Market Share Scenario Worldwide (in %): 2019

2. FOCUS ON SELECT PLAYERS
Adobe, Inc. (USA)
Applied Technologies Internet SAS (France)
Facebook, Inc. (USA)
Google LLC (USA)
Hootsuite, Inc. (Canada)
IBM Corporation (USA)
Microsoft Corporation (USA)
MicroStrategy, Inc. (USA)
SAS Institute, Inc. (USA)
SimilarWeb Ltd. (USA)
Splunk, Inc. (USA)
Teradata Corporation (USA)
Webtrends, Inc. (USA)

3. MARKET TRENDS & DRIVERS
Exponential Rise in Data Volumes from Business Processes and Need for Effective Use of Unorganized Data Enhances Significance of Web Analytics
Web Analytics Market Poised to Benefit from the Steady Transition towards Data-Driven Businesses
Rapid Growth of Retail E-Commerce Market Boosts Market Prospects
EXHIBIT 4: Global B2C E-Commerce Sales in US$ Trillion for the Years 2017, 2019, 2021 and 2023
EXHIBIT 5: Global E-Commerce Market as a % of Retail Sales for the Period 2017-2023
EXHIBIT 6: Leading Retail E-Commerce Countries Worldwide: Ranked by Sales in $ Billion for 2019
Increasing Proliferation of Artificial Intelligence in Web Analytics
EXHIBIT 7: Global Big Data and Business Analytics Revenues in US$ Billion: 2015 to 2022
EXHIBIT 8: Percentage of Global Web Pages Served to Mobile: 2010-2022
Cloud Adoption of Web Analytics Gains Traction
Increasing Need for Predictive Analytics Sustains Demand for Web Analytics
Combination of Marketing Automation and Web Analytics Enhances Effectiveness of Digital Marketing Strategies
Potential Opportunities for Web Analytics Market Emerge from Multi-Channel Marketing
EXHIBIT 9: Spending on Multichannel Marketing Initiatives: % of Multichannel Budget Allocated by Channel
EXHIBIT 10: Challenges Confronting Implementation of Multichannel Marketing Campaigns (%)
With Social Media Platforms Growing in Prominence for Digital Marketers, Social Web Analytics Poised to Record High Growth
EXHIBIT 11: Social Media Penetration Worldwide: % of Active Monthly Users Compared to Total Population for 2019
EXHIBIT 12: Social Media Users Penetration (in %) by Generation
Emergence of Mobile Devices as a Promising Digital Advertising Platform Augurs Well for Mobile Web Analytics Market
EXHIBIT 13: Increased Spending on Mobile Advertising Propels Mobile Web Analytics Market: Global Mobile Advertising Spending in $ Billion for the Years 2019, 2021, 2023 and 2025
EXHIBIT 14: Increasing Proliferation of Mobile Devices Translates into High Demand Web Analytics: Smartphone and Tablet PCs Shipments in Million Units for the Years 2019, 2021 and 2023
Open Source Vendors Challenge Commercial Web Analytics Vendors
Quality of Data: A Critical Factor Determining the Effectiveness of Web Analytical Tools
Real-Time Analytics Come to the Fore
Privacy Issues: A Cause of Concern

4. GLOBAL MARKET PERSPECTIVE
TABLE 1: Web Analytics Global Market Estimates and Forecasts in US$ Thousand by Region/Country: 2018-2025
TABLE 2: Web Analytics Market Share Shift across Key Geographies Worldwide: 2019 VS 2025
TABLE 3: Large Enterprises (Organization Size) World Market by Region/Country in US$ Thousand: 2018 to 2025
TABLE 4: Large Enterprises (Organization Size) Market Share Breakdown of Worldwide Sales by Region/Country: 2019 VS 2025
TABLE 5: SMEs (Organization Size) Potential Growth Markets Worldwide in US$ Thousand: 2018 to 2025
TABLE 6: SMEs (Organization Size) Market Sales Breakdown by Region/Country in Percentage: 2019 VS 2025
TABLE 7: On-Premise (Deployment) Geographic Market Spread Worldwide in US$ Thousand: 2018 to 2025
TABLE 8: On-Premise (Deployment) Market Share Distribution in Percentage by Region/Country: 2019 VS 2025
TABLE 9: Cloud (Deployment) World Market Estimates and Forecasts by Region/Country in US$ Thousand: 2018 to 2025
TABLE 10: Cloud (Deployment) Market Share Breakdown by Region/Country: 2019 VS 2025
TABLE 11: Retail (Vertical) Worldwide Latent Demand Forecasts in US$ Thousand by Region/Country: 2018-2025
TABLE 12: Retail (Vertical) Distribution of Global Sales by Region/Country: 2019 VS 2025
TABLE 13: Manufacturing (Vertical) Sales Estimates and Forecasts in US$ Thousand by Region/Country for the Years 2018 through 2025
TABLE 14: Manufacturing (Vertical) Global Market Share Distribution by Region/Country for 2019 and 2025
TABLE 15: BFSI (Vertical) Global Opportunity Assessment in US$ Thousand by Region/Country: 2018-2025
TABLE 16: BFSI (Vertical) Percentage Share Breakdown of Global Sales by Region/Country: 2019 VS 2025
TABLE 17: IT & Telecom (Vertical) Worldwide Sales in US$ Thousand by Region/Country: 2018-2025
TABLE 18: IT & Telecom (Vertical) Market Share Shift across Key Geographies: 2019 VS 2025
TABLE 19: Logistics & Transportation (Vertical) Global Market Estimates & Forecasts in US$ Thousand by Region/Country: 2018-2025
TABLE 20: Logistics & Transportation (Vertical) Market Share Breakdown by Region/Country: 2019 VS 2025
TABLE 21: Healthcare (Vertical) Demand Potential Worldwide in US$ Thousand by Region/Country: 2018-2025
TABLE 22: Healthcare (Vertical) Share Breakdown Review by Region/Country: 2019 VS 2025
TABLE 23: Other Verticals (Vertical) Worldwide Latent Demand Forecasts in US$ Thousand by Region/Country: 2018-2025
TABLE 24: Other Verticals (Vertical) Distribution of Global Sales by Region/Country: 2019 VS 2025

III. MARKET ANALYSIS
GEOGRAPHIC MARKET ANALYSIS
UNITED STATES
TABLE 25: United States Web Analytics Market Estimates and Projections in US$ Thousand by Organization Size: 2018 to 2025
TABLE 26: United States Web Analytics Market Share Breakdown by Organization Size: 2019 VS 2025
TABLE 27: Web Analytics Market in US$ Thousand in the United States by Deployment: 2018-2025
TABLE 28: United States Web Analytics Market Share Breakdown by Deployment: 2019 VS 2025
TABLE 29: United States Web Analytics Latent Demand Forecasts in US$ Thousand by Vertical: 2018 to 2025
TABLE 30: Web Analytics Market Share Breakdown in the United States by Vertical: 2019 VS 2025
CANADA
TABLE 31: Canadian Web Analytics Market Estimates and Forecasts in US$ Thousand by Organization Size: 2018 to 2025
TABLE 32: Web Analytics Market in Canada: Percentage Share Breakdown of Sales by Organization Size for 2019 and 2025
TABLE 33: Web Analytics Market Analysis in Canada in US$ Thousand by Deployment: 2018-2025
TABLE 34: Canadian Web Analytics Market Share Breakdown by Deployment: 2019 VS 2025
TABLE 35: Canadian Web Analytics Market Quantitative Demand Analysis in US$ Thousand by Vertical: 2018 to 2025
TABLE 36: Canadian Web Analytics Market Share Analysis by Vertical: 2019 VS 2025
JAPAN
TABLE 37: Japanese Market for Web Analytics: Annual Sales Estimates and Projections in US$ Thousand by Organization Size for the Period 2018-2025
TABLE 38: Japanese Web Analytics Market Share Analysis by Organization Size: 2019 VS 2025
TABLE 39: Japanese Medium & Long-Term Outlook for Web Analytics Market in US$ Thousand by Deployment: 2018-2025
TABLE 40: Japanese Web Analytics Market Percentage Share Distribution by Deployment: 2019 VS 2025
TABLE 41: Japanese Demand Estimates and Forecasts for Web Analytics in US$ Thousand by Vertical: 2018 to 2025
TABLE 42: Web Analytics Market Share Shift in Japan by Vertical: 2019 VS 2025
CHINA
TABLE 43: Chinese Web Analytics Market Growth Prospects in US$ Thousand by Organization Size for the Period 2018-2025
TABLE 44: Chinese Web Analytics Market by Organization Size: Percentage Breakdown of Sales for 2019 and 2025
TABLE 45: Web Analytics Market Estimates and Forecasts in China in US$ Thousand by Deployment: 2018-2025
TABLE 46: Web Analytics Market in China: Percentage Share Analysis by Deployment for 2019 and 2025
TABLE 47: Chinese Demand for Web Analytics in US$ Thousand by Vertical: 2018 to 2025
TABLE 48: Chinese Web Analytics Market Share Breakdown by Vertical: 2019 VS 2025
EUROPE
TABLE 49: European Web Analytics Market Demand Scenario in US$ Thousand by Region/Country: 2018-2025
TABLE 50: European Web Analytics Market Share Shift by Region/Country: 2019 VS 2025
TABLE 51: European Web Analytics Market Estimates and Forecasts in US$ Thousand by Organization Size: 2018-2025
TABLE 52: European Web Analytics Market Share Breakdown by Organization Size: 2019 VS 2025
TABLE 53: European Web Analytics Market Assessment in US$ Thousand by Deployment: 2018-2025
TABLE 54: Web Analytics Market in Europe: Percentage Breakdown of Sales by Deployment for 2019 and 2025
TABLE 55: European Web Analytics Addressable Market Opportunity in US$ Thousand by Vertical: 2018-2025
TABLE 56: European Web Analytics Market Share Analysis by Vertical: 2019 VS 2025
FRANCE
TABLE 57: Web Analytics Market in France by Organization Size: Estimates and Projections in US$ Thousand for the Period 2018-2025
TABLE 58: French Web Analytics Market Share Analysis by Organization Size: 2019 VS 2025
TABLE 59: French Web Analytics Market Estimates and Projections in US$ Thousand by Deployment: 2018-2025
TABLE 60: French Web Analytics Market Share Breakdown by Deployment: 2019 VS 2025
TABLE 61: Web Analytics Quantitative Demand Analysis in France in US$ Thousand by Vertical: 2018-2025
TABLE 62: French Web Analytics Market Share Analysis: A 7-Year Perspective by Vertical for 2019 and 2025
GERMANY
TABLE 63: Web Analytics Market in Germany: Recent Past, Current and Future Analysis in US$ Thousand by Organization Size for the Period 2018-2025
TABLE 64: German Web Analytics Market Share Breakdown by Organization Size: 2019 VS 2025
TABLE 65: German Web Analytics Latent Demand Forecasts in US$ Thousand by Deployment: 2018-2025
TABLE 66: German Web Analytics Market Share Breakdown by Deployment: 2019 VS 2025
TABLE 67: Web Analytics Market in Germany: Annual Sales Estimates and Forecasts in US$ Thousand by Vertical for the Period 2018-2025
TABLE 68: Web Analytics Market Share Distribution in Germany by Vertical: 2019 VS 2025
ITALY
TABLE 69: Italian Web Analytics Market Growth Prospects in US$ Thousand by Organization Size for the Period 2018-2025
TABLE 70: Italian Web Analytics Market by Organization Size: Percentage Breakdown of Sales for 2019 and 2025
TABLE 71: Web Analytics Market Estimates and Forecasts in Italy in US$ Thousand by Deployment: 2018-2025
TABLE 72: Web Analytics Market in Italy: Percentage Share Analysis by Deployment for 2019 and 2025
TABLE 73: Italian Demand for Web Analytics in US$ Thousand by Vertical: 2018 to 2025
TABLE 74: Italian Web Analytics Market Share Breakdown by Vertical: 2019 VS 2025
UNITED KINGDOM
TABLE 75: United Kingdom Market for Web Analytics: Annual Sales Estimates and Projections in US$ Thousand by Organization Size for the Period 2018-2025
TABLE 76: United Kingdom Web Analytics Market Share Analysis by Organization Size: 2019 VS 2025
TABLE 77: United Kingdom Medium & Long-Term Outlook for Web Analytics Market in US$ Thousand by Deployment: 2018-2025
TABLE 78: United Kingdom Web Analytics Market Percentage Share Distribution by Deployment: 2019 VS 2025
TABLE 79: United Kingdom Demand Estimates and Forecasts for Web Analytics in US$ Thousand by Vertical: 2018 to 2025
TABLE 80: Web Analytics Market Share Shift in the United Kingdom by Vertical: 2019 VS 2025
REST OF EUROPE
TABLE 81: Rest of Europe Web Analytics Market Estimates and Forecasts in US$ Thousand by Organization Size: 2018-2025
TABLE 82: Rest of Europe Web Analytics Market Share Breakdown by Organization Size: 2019 VS 2025
TABLE 83: Rest of Europe Web Analytics Market Assessment in US$ Thousand by Deployment: 2018-2025
TABLE 84: Web Analytics Market in Rest of Europe: Percentage Breakdown of Sales by Deployment for 2019 and 2025
TABLE 85: Rest of Europe Web Analytics Addressable Market Opportunity in US$ Thousand by Vertical: 2018-2025
TABLE 86: Rest of Europe Web Analytics Market Share Analysis by Vertical: 2019 VS 2025
ASIA-PACIFIC
TABLE 87: Web Analytics Market in Asia-Pacific by Organization Size: Estimates and Projections in US$ Thousand for the Period 2018-2025
TABLE 88: Asia-Pacific Web Analytics Market Share Analysis by Organization Size: 2019 VS 2025
TABLE 89: Asia-Pacific Web Analytics Market Estimates and Projections in US$ Thousand by Deployment: 2018-2025
TABLE 90: Asia-Pacific Web Analytics Market Share Breakdown by Deployment: 2019 VS 2025
TABLE 91: Web Analytics Quantitative Demand Analysis in Asia-Pacific in US$ Thousand by Vertical: 2018-2025
TABLE 92: Asia-Pacific Web Analytics Market Share Analysis: A 7-Year Perspective by Vertical for 2019 and 2025
REST OF WORLD
TABLE 93: Rest of World Web Analytics Market Estimates and Forecasts in US$ Thousand by Organization Size: 2018 to 2025
TABLE 94: Web Analytics Market in Rest of World: Percentage Share Breakdown of Sales by Organization Size for 2019 and 2025
TABLE 95: Web Analytics Market Analysis in Rest of World in US$ Thousand by Deployment: 2018-2025
TABLE 96: Rest of World Web Analytics Market Share Breakdown by Deployment: 2019 VS 2025
TABLE 97: Rest of World Web Analytics Market Quantitative Demand Analysis in US$ Thousand by Vertical: 2018 to 2025
TABLE 98: Rest of World Web Analytics Market Share Analysis by Vertical: 2019 VS 2025

IV. COMPETITION
Total Companies Profiled : 70 (including Divisions/Subsidiaries - 71)
Note: Product cover images may vary from those shown
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