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Proximity Marketing - Global Market Trajectory & Analytics

  • ID: 4805430
  • Report
  • May 2020
  • Region: Global
  • 146 pages
  • Global Industry Analysts, Inc
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Amid the COVID-19 crisis and the looming economic recession, the Proximity Marketing market worldwide will grow by a projected US$86.3 Billion, during the analysis period, driven by a revised compounded annual growth rate (CAGR) of 31.7%. Indoor, one of the segments analyzed and sized in this study, is forecast to grow at over 32.2% and reach a market size of US$57.4 Billion by the end of the analysis period. An unusual period in history, the coronavirus pandemic has unleashed a series of unprecedented events affecting every industry. The Indoor market will be reset to a new normal which going forward in a post COVID-19 era will be continuously redefined and redesigned. Staying on top of trends and accurate analysis is paramount now more than ever to manage uncertainty, change and continuously adapt to new and evolving market conditions.

As part of the new emerging geographic scenario, the United States is forecast to readjust to a 29.9% CAGR. Within Europe, the region worst hit by the pandemic, Germany will add over US$2.5 Billion to the region's size over the next 7 to 8 years. In addition, over US$3.9 Billion worth of projected demand in the region will come from Rest of the European markets. In Japan, the Indoor segment will reach a market size of US$2.6 Billion by the close of the analysis period. Blamed for the pandemic, significant political and economic challenges confront China. Amid the growing push for decoupling and economic distancing, the changing relationship between China and the rest of the world will influence competition and opportunities in the Proximity Marketing market. Against this backdrop and the changing geopolitical, business and consumer sentiments, the world’s second largest economy will grow at 27.6% over the next couple of years and add approximately US$9.3 Billion in terms of addressable market opportunity. Continuous monitoring for emerging signs of a possible new world order post-COVID-19 crisis is a must for aspiring businesses and their astute leaders seeking to find success in the now changing Proximity Marketing market landscape. All research viewpoints presented are based on validated engagements from influencers in the market, whose opinions supersede all other research methodologies.

Competitors identified in this market include, among others:

Apple, Inc, Bluvision, Inc, Estimote, Inc, Google LLC, Microsoft Corporation, Qualcomm, Inc, Scanbuy, Inc, Shopkick, Inc, Swirl Networks, Inc, Unacast, Zebra Technologies Corporation

The global analysis and forecast periods covered within the report are 2020-2027 (Current & Future Analysis) and 2012-2019 (Historic Review). Research estimates are provided for 2020, while research projections cover the period 2021-2027.
Note: Product cover images may vary from those shown
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I. INTRODUCTION, METHODOLOGY & REPORT SCOPE

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW
Global Competitor Market Shares
Proximity Marketing Competitor Market Share Scenario Worldwide (in %): 2019 & 2025
Impact of Covid-19 and a Looming Global Recession

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS

4. GLOBAL MARKET PERSPECTIVE
TABLE 1: Proximity Marketing Global Market Estimates and Forecasts in US$ Million by Region/Country: 2020-2027
TABLE 2: Proximity Marketing Market Share Shift across Key Geographies Worldwide: 2020 VS 2027
TABLE 3: Indoor (Location) World Market by Region/Country in US$ Million: 2020 to 2027
TABLE 4: Indoor (Location) Market Share Breakdown of Worldwide Sales by Region/Country: 2020 VS 2027
TABLE 5: Outdoor (Location) Potential Growth Markets Worldwide in US$ Million: 2020 to 2027
TABLE 6: Outdoor (Location) Market Sales Breakdown by Region/Country in Percentage: 2020 VS 2027
TABLE 7: Wi-Fi (Technology) Geographic Market Spread Worldwide in US$ Million: 2020 to 2027
TABLE 8: Wi-Fi (Technology) Market Share Distribution in Percentage by Region/Country: 2020 VS 2027
TABLE 9: BLE Beacons (Technology) World Market Estimates and Forecasts by Region/Country in US$ Million: 2020 to 2027
TABLE 10: BLE Beacons (Technology) Market Share Breakdown by Region/Country: 2020 VS 2027
TABLE 11: NFC (Technology) World Market by Region/Country in US$ Million: 2020 to 2027
TABLE 12: NFC (Technology) Market Share Distribution in Percentage by Region/Country: 2020 VS 2027
TABLE 13: GPS Geofencing (Technology) World Market Estimates and Forecasts in US$ Million by Region/Country: 2020 to 2027
TABLE 14: GPS Geofencing (Technology) Market Percentage Share Distribution by Region/Country: 2020 VS 2027
TABLE 15: Other Technologies (Technology) Market Opportunity Analysis Worldwide in US$ Million by Region/Country: 2020 to 2027
TABLE 16: Other Technologies (Technology) Market Share Distribution in Percentage by Region/Country: 2020 VS 2027

III. MARKET ANALYSIS

GEOGRAPHIC MARKET ANALYSIS

UNITED STATES
Market Facts & Figures
US Proximity Marketing Market Share (in %) by Company: 2019 & 2025
Market Analytics
TABLE 17: United States Proximity Marketing Market Estimates and Projections in US$ Million by Location: 2020 to 2027
TABLE 18: United States Proximity Marketing Market Share Breakdown by Location: 2020 VS 2027
TABLE 19: Proximity Marketing Market in US$ Million in the United States by Technology: 2020-2027
TABLE 20: United States Proximity Marketing Market Share Breakdown by Technology: 2020 VS 2027
CANADA
TABLE 21: Canadian Proximity Marketing Market Estimates and Forecasts in US$ Million by Location: 2020 to 2027
TABLE 22: Proximity Marketing Market in Canada: Percentage Share Breakdown of Sales by Location for 2020 and 2027
TABLE 23: Proximity Marketing Market Analysis in Canada in US$ Million by Technology: 2020-2027
TABLE 24: Canadian Proximity Marketing Market Share Breakdown by Technology: 2020 VS 2027
JAPAN
TABLE 25: Japanese Market for Proximity Marketing: Annual Sales Estimates and Projections in US$ Million by Location for the Period 2020-2027
TABLE 26: Japanese Proximity Marketing Market Share Analysis by Location: 2020 VS 2027
TABLE 27: Japanese Medium & Long-Term Outlook for Proximity Marketing Market in US$ Million by Technology: 2020-2027
TABLE 28: Japanese Proximity Marketing Market Percentage Share Distribution by Technology: 2020 VS 2027
CHINA
TABLE 29: Chinese Proximity Marketing Market Growth Prospects in US$ Million by Location for the Period 2020-2027
TABLE 30: Chinese Proximity Marketing Market by Location: Percentage Breakdown of Sales for 2020 and 2027
TABLE 31: Proximity Marketing Market Estimates and Forecasts in China in US$ Million by Technology: 2020-2027
TABLE 32: Proximity Marketing Market in China: Percentage Share Analysis by Technology for 2020 and 2027
EUROPE
Market Facts & Figures
European Proximity Marketing Market: Competitor Market Share Scenario (in %) for 2019 & 2025
Market Analytics
TABLE 33: European Proximity Marketing Market Demand Scenario in US$ Million by Region/Country: 2018-2025
TABLE 34: European Proximity Marketing Market Share Shift by Region/Country: 2020 VS 2027
TABLE 35: European Proximity Marketing Market Estimates and Forecasts in US$ Million by Location: 2020-2027
TABLE 36: European Proximity Marketing Market Share Breakdown by Location: 2020 VS 2027
TABLE 37: European Proximity Marketing Market Assessment in US$ Million by Technology: 2020-2027
TABLE 38: Proximity Marketing Market in Europe: Percentage Breakdown of Sales by Technology for 2020 and 2027
FRANCE
TABLE 39: Proximity Marketing Market in France by Location: Estimates and Projections in US$ Million for the Period 2020-2027
TABLE 40: French Proximity Marketing Market Share Analysis by Location: 2020 VS 2027
TABLE 41: French Proximity Marketing Market Estimates and Projections in US$ Million by Technology: 2020-2027
TABLE 42: French Proximity Marketing Market Share Breakdown by Technology: 2020 VS 2027
GERMANY
TABLE 43: Proximity Marketing Market in Germany: Recent Past, Current and Future Analysis in US$ Million by Location for the Period 2020-2027
TABLE 44: German Proximity Marketing Market Share Breakdown by Location: 2020 VS 2027
TABLE 45: German Proximity Marketing Latent Demand Forecasts in US$ Million by Technology: 2020-2027
TABLE 46: German Proximity Marketing Market Share Breakdown by Technology: 2020 VS 2027
ITALY
TABLE 47: Italian Proximity Marketing Market Growth Prospects in US$ Million by Location for the Period 2020-2027
TABLE 48: Italian Proximity Marketing Market by Location: Percentage Breakdown of Sales for 2020 and 2027
TABLE 49: Proximity Marketing Market Estimates and Forecasts in Italy in US$ Million by Technology: 2020-2027
TABLE 50: Proximity Marketing Market in Italy: Percentage Share Analysis by Technology for 2020 and 2027
UNITED KINGDOM
TABLE 51: United Kingdom Market for Proximity Marketing: Annual Sales Estimates and Projections in US$ Million by Location for the Period 2020-2027
TABLE 52: United Kingdom Proximity Marketing Market Share Analysis by Location: 2020 VS 2027
TABLE 53: United Kingdom Medium & Long-Term Outlook for Proximity Marketing Market in US$ Million by Technology: 2020-2027
TABLE 54: United Kingdom Proximity Marketing Market Percentage Share Distribution by Technology: 2020 VS 2027
REST OF EUROPE
TABLE 55: Rest of Europe Proximity Marketing Market Estimates and Forecasts in US$ Million by Location: 2020-2027
TABLE 56: Rest of Europe Proximity Marketing Market Share Breakdown by Location: 2020 VS 2027
TABLE 57: Rest of Europe Proximity Marketing Market Assessment in US$ Million by Technology: 2020-2027
TABLE 58: Proximity Marketing Market in Rest of Europe: Percentage Breakdown of Sales by Technology for 2020 and 2027
ASIA-PACIFIC
TABLE 59: Proximity Marketing Market in Asia-Pacific by Location: Estimates and Projections in US$ Million for the Period 2020-2027
TABLE 60: Asia-Pacific Proximity Marketing Market Share Analysis by Location: 2020 VS 2027
TABLE 61: Asia-Pacific Proximity Marketing Market Estimates and Projections in US$ Million by Technology: 2020-2027
TABLE 62: Asia-Pacific Proximity Marketing Historic Market Analysis in US$ Million by Technology: 2020 VS 2027
REST OF WORLD
TABLE 63: Rest of World Proximity Marketing Market Estimates and Forecasts in US$ Million by Location: 2020 to 2027
TABLE 64: Proximity Marketing Market in Rest of World: Percentage Share Breakdown of Sales by Location for 2020 and 2027
TABLE 65: Proximity Marketing Market Analysis in Rest of World in US$ Million by Technology: 2020-2027
TABLE 66: Rest of World Proximity Marketing Market Share Breakdown by Technology: 2020 VS 2027

IV. COMPETITION
Total Companies Profiled: 44
Note: Product cover images may vary from those shown
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