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Proximity Marketing - Global Market Trajectory & Analytics

  • ID: 4805430
  • Report
  • July 2020
  • Region: Global
  • 146 pages
  • Global Industry Analysts, Inc
Global Proximity Marketing Market to Reach $101 Billion by 2027

Amid the COVID-19 crisis, the global market for Proximity Marketing estimated at US$19.1 Billion in the year 2020, is projected to reach a revised size of US$101 Billion by 2027, growing at aCAGR of 26.9% over the period 2020-2027. Indoor, one of the segments analyzed in the report, is projected to record 27.3% CAGR and reach US$57.4 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Outdoor segment is readjusted to a revised 26.3% CAGR for the next 7-year period.

The U.S. Market is Estimated at $5.7 Billion, While China is Forecast to Grow at 26.1% CAGR

The Proximity Marketing market in the U.S. is estimated at US$5.7 Billion in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$17.4 Billion by the year 2027 trailing a CAGR of 26.1% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 24% and 23% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 18.9% CAGR.We bring years of research experience to this 8th edition of our report. The 146-page report presents concise insights into how the pandemic has impacted production and the buy side for 2020 and 2021. A short-term phased recovery by key geography is also addressed.

Competitors identified in this market include, among others:
  • Apple, Inc.
  • Bluvision, Inc.
  • Estimote, Inc.
  • Google LLC
  • Microsoft Corporation
  • Qualcomm, Inc.
  • Scanbuy, Inc.
  • Shopkick, Inc.
  • Swirl Networks, Inc.
  • Unacast
  • Zebra Technologies Corporation

The global analysis and forecast periods covered within the report are 2020-2027 (Current & Future Analysis) and 2012-2019 (Historic Review). Research estimates are provided for 2020, while research projections cover the period 2021-2027.
Note: Product cover images may vary from those shown

I. INTRODUCTION, METHODOLOGY & REPORT SCOPE

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

Global Competitor Market Shares

Proximity Marketing Competitor Market Share Scenario Worldwide (in %): 2019 & 2025

Impact of Covid-19 and a Looming Global Recession

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS

4. GLOBAL MARKET PERSPECTIVE

TABLE 1: Proximity Marketing Global Market Estimates and Forecasts in US$ Million by Region/Country: 2020-2027
TABLE 2: Proximity Marketing Market Share Shift across Key Geographies Worldwide: 2020 VS 2027
TABLE 3: Indoor (Location) World Market by Region/Country in US$ Million: 2020 to 2027
TABLE 4: Indoor (Location) Market Share Breakdown of Worldwide Sales by Region/Country: 2020 VS 2027
TABLE 5: Outdoor (Location) Potential Growth Markets Worldwide in US$ Million: 2020 to 2027
TABLE 6: Outdoor (Location) Market Sales Breakdown by Region/Country in Percentage: 2020 VS 2027
TABLE 7: Wi-Fi (Technology) Geographic Market Spread Worldwide in US$ Million: 2020 to 2027
TABLE 8: Wi-Fi (Technology) Market Share Distribution in Percentage by Region/Country: 2020 VS 2027
TABLE 9: BLE Beacons (Technology) World Market Estimates and Forecasts by Region/Country in US$ Million: 2020 to 2027
TABLE 10: BLE Beacons (Technology) Market Share Breakdown by Region/Country: 2020 VS 2027
TABLE 11: NFC (Technology) World Market by Region/Country in US$ Million: 2020 to 2027
TABLE 12: NFC (Technology) Market Share Distribution in Percentage by Region/Country: 2020 VS 2027
TABLE 13: GPS Geofencing (Technology) World Market Estimates and Forecasts in US$ Million by Region/Country: 2020 to 2027
TABLE 14: GPS Geofencing (Technology) Market Percentage Share Distribution by Region/Country: 2020 VS 2027
TABLE 15: Other Technologies (Technology) Market Opportunity Analysis Worldwide in US$ Million by Region/Country: 2020 to 2027
TABLE 16: Other Technologies (Technology) Market Share Distribution in Percentage by Region/Country: 2020 VS 2027

III. MARKET ANALYSIS

GEOGRAPHIC MARKET ANALYSIS

UNITED STATES

Market Facts & Figures

US Proximity Marketing Market Share (in %) by Company: 2019 & 2025

Market Analytics
TABLE 17: United States Proximity Marketing Market Estimates and Projections in US$ Million by Location: 2020 to 2027
TABLE 18: United States Proximity Marketing Market Share Breakdown by Location: 2020 VS 2027
TABLE 19: Proximity Marketing Market in US$ Million in the United States by Technology: 2020-2027
TABLE 20: United States Proximity Marketing Market Share Breakdown by Technology: 2020 VS 2027

CANADA

TABLE 21: Canadian Proximity Marketing Market Estimates and Forecasts in US$ Million by Location: 2020 to 2027
TABLE 22: Proximity Marketing Market in Canada: Percentage Share Breakdown of Sales by Location for 2020 and 2027
TABLE 23: Proximity Marketing Market Analysis in Canada in US$ Million by Technology: 2020-2027
TABLE 24: Canadian Proximity Marketing Market Share Breakdown by Technology: 2020 VS 2027

JAPAN

TABLE 25: Japanese Market for Proximity Marketing: Annual Sales Estimates and Projections in US$ Million by Location for the Period 2020-2027
TABLE 26: Japanese Proximity Marketing Market Share Analysis by Location: 2020 VS 2027
TABLE 27: Japanese Medium & Long-Term Outlook for Proximity Marketing Market in US$ Million by Technology: 2020-2027
TABLE 28: Japanese Proximity Marketing Market Percentage Share Distribution by Technology: 2020 VS 2027

CHINA

TABLE 29: Chinese Proximity Marketing Market Growth Prospects in US$ Million by Location for the Period 2020-2027
TABLE 30: Chinese Proximity Marketing Market by Location: Percentage Breakdown of Sales for 2020 and 2027
TABLE 31: Proximity Marketing Market Estimates and Forecasts in China in US$ Million by Technology: 2020-2027
TABLE 32: Proximity Marketing Market in China: Percentage Share Analysis by Technology for 2020 and 2027

EUROPE

Market Facts & Figures

European Proximity Marketing Market: Competitor Market Share Scenario (in %) for 2019 & 2025

Market Analytics
TABLE 33: European Proximity Marketing Market Demand Scenario in US$ Million by Region/Country: 2018-2025
TABLE 34: European Proximity Marketing Market Share Shift by Region/Country: 2020 VS 2027
TABLE 35: European Proximity Marketing Market Estimates and Forecasts in US$ Million by Location: 2020-2027
TABLE 36: European Proximity Marketing Market Share Breakdown by Location: 2020 VS 2027
TABLE 37: European Proximity Marketing Market Assessment in US$ Million by Technology: 2020-2027
TABLE 38: Proximity Marketing Market in Europe: Percentage Breakdown of Sales by Technology for 2020 and 2027

FRANCE

TABLE 39: Proximity Marketing Market in France by Location: Estimates and Projections in US$ Million for the Period 2020-2027
TABLE 40: French Proximity Marketing Market Share Analysis by Location: 2020 VS 2027
TABLE 41: French Proximity Marketing Market Estimates and Projections in US$ Million by Technology: 2020-2027
TABLE 42: French Proximity Marketing Market Share Breakdown by Technology: 2020 VS 2027

GERMANY

TABLE 43: Proximity Marketing Market in Germany: Recent Past, Current and Future Analysis in US$ Million by Location for the Period 2020-2027
TABLE 44: German Proximity Marketing Market Share Breakdown by Location: 2020 VS 2027
TABLE 45: German Proximity Marketing Latent Demand Forecasts in US$ Million by Technology: 2020-2027
TABLE 46: German Proximity Marketing Market Share Breakdown by Technology: 2020 VS 2027

ITALY

TABLE 47: Italian Proximity Marketing Market Growth Prospects in US$ Million by Location for the Period 2020-2027
TABLE 48: Italian Proximity Marketing Market by Location: Percentage Breakdown of Sales for 2020 and 2027
TABLE 49: Proximity Marketing Market Estimates and Forecasts in Italy in US$ Million by Technology: 2020-2027
TABLE 50: Proximity Marketing Market in Italy: Percentage Share Analysis by Technology for 2020 and 2027

UNITED KINGDOM

TABLE 51: United Kingdom Market for Proximity Marketing: Annual Sales Estimates and Projections in US$ Million by Location for the Period 2020-2027
TABLE 52: United Kingdom Proximity Marketing Market Share Analysis by Location: 2020 VS 2027
TABLE 53: United Kingdom Medium & Long-Term Outlook for Proximity Marketing Market in US$ Million by Technology: 2020-2027
TABLE 54: United Kingdom Proximity Marketing Market Percentage Share Distribution by Technology: 2020 VS 2027

REST OF EUROPE

TABLE 55: Rest of Europe Proximity Marketing Market Estimates and Forecasts in US$ Million by Location: 2020-2027
TABLE 56: Rest of Europe Proximity Marketing Market Share Breakdown by Location: 2020 VS 2027
TABLE 57: Rest of Europe Proximity Marketing Market Assessment in US$ Million by Technology: 2020-2027
TABLE 58: Proximity Marketing Market in Rest of Europe: Percentage Breakdown of Sales by Technology for 2020 and 2027

ASIA-PACIFIC

TABLE 59: Proximity Marketing Market in Asia-Pacific by Location: Estimates and Projections in US$ Million for the Period 2020-2027
TABLE 60: Asia-Pacific Proximity Marketing Market Share Analysis by Location: 2020 VS 2027
TABLE 61: Asia-Pacific Proximity Marketing Market Estimates and Projections in US$ Million by Technology: 2020-2027
TABLE 62: Asia-Pacific Proximity Marketing Historic Market Analysis in US$ Million by Technology: 2020 VS 2027

REST OF WORLD

TABLE 63: Rest of World Proximity Marketing Market Estimates and Forecasts in US$ Million by Location: 2020 to 2027
TABLE 64: Proximity Marketing Market in Rest of World: Percentage Share Breakdown of Sales by Location for 2020 and 2027
TABLE 65: Proximity Marketing Market Analysis in Rest of World in US$ Million by Technology: 2020-2027
TABLE 66: Rest of World Proximity Marketing Market Share Breakdown by Technology: 2020 VS 2027

IV. COMPETITION

Total Companies Profiled: 44

Note: Product cover images may vary from those shown
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