Proximity Marketing: Global Strategic Business Report

Global Proximity Marketing Market to Reach $208.5 Billion by 2027

In the changed post COVID-19 business landscape, the global market for Proximity Marketing estimated at US$37.3 Billion in the year 2020, is projected to reach a revised size of US$208.5 Billion by 2027, growing at a CAGR of 27.9% over the analysis period 2020-2027. Indoor, one of the segments analyzed in the report, is projected to record 29% CAGR and reach US$131.9 Billion by the end of the analysis period. Taking into account the ongoing post pandemic recovery, growth in the Outdoor segment is readjusted to a revised 26.1% CAGR for the next 7-year period.

The U.S. Market is Estimated at $10.6 Billion, While China is Forecast to Grow at 26.7% CAGR

The Proximity Marketing market in the U.S. is estimated at US$10.6 Billion in the year 2020. China, the world's second largest economy, is forecast to reach a projected market size of US$35.5 Billion by the year 2027 trailing a CAGR of 26.7% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 25.2% and 23.9% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 19.5% CAGR.

Select Competitors (Total 44 Featured) -

Apple, Inc.
Bluvision, Inc.
Estimote, Inc.
Google LLC
Microsoft Corporation
Qualcomm, Inc.
Scanbuy, Inc.
Shopkick, Inc.
Swirl Networks, Inc.
Unacast
Zebra Technologies Corporation

What's New for 2022?

Global competitiveness and key competitor percentage market shares
Market presence across multiple geographies - Strong/Active/Niche/Trivial
Online interactive peer-to-peer collaborative bespoke updates
Access to digital archives and Research Platform
Complimentary updates for one year

Frequently Asked Questions about the Global Market for Proximity Marketing

What is the estimated value of the Global Market for Proximity Marketing?

The Global Market for Proximity Marketing was estimated to be valued at $37.3 Billion in 2020.

What is the growth rate of the Global Market for Proximity Marketing?

The growth rate of the Global Market for Proximity Marketing is 27.9%, with an estimated value of $208.5 Billion by 2027.

What is the forecasted size of the Global Market for Proximity Marketing?

The Global Market for Proximity Marketing is estimated to be worth $208.5 Billion by 2027.

Who are the key companies in the Global Market for Proximity Marketing?

Key companies in the Global Market for Proximity Marketing include Apple, Inc., Bluvision, Inc., Estimote, Inc., Google LLC, Microsoft Corporation, Qualcomm, Inc., Scanbuy, Inc., Shopkick, Inc. and Unacast.

Report Attribute	Details
No. of Pages	224
Published	October 2022
Forecast Period	2020 - 2027
Estimated Market Value ( USD ) in 2020	$ 37.3 Billion
Forecasted Market Value ( USD ) by 2027	$ 208.5 Billion
Compound Annual Growth Rate	27.9%
Regions Covered	Global

I. METHODOLOGYII. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

Influencer Market Insights
World Market Trajectories
Proximity Marketing - Global Key Competitors Percentage Market Share in 2022 (E)
Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)
Impact of Covid-19 and a Looming Global Recession

2. FOCUS ON SELECT PLAYERS3. MARKET TRENDS & DRIVERS

4. GLOBAL MARKET PERSPECTIVE

Table 1: World Recent Past, Current & Future Analysis for Proximity Marketing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
Table 2: World 7-Year Perspective for Proximity Marketing by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2021 & 2027
Table 3: World Recent Past, Current & Future Analysis for Indoor by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
Table 4: World 7-Year Perspective for Indoor by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2021 & 2027
Table 5: World Recent Past, Current & Future Analysis for Outdoor by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
Table 6: World 7-Year Perspective for Outdoor by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2021 & 2027
Table 7: World Recent Past, Current & Future Analysis for Wi-Fi by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
Table 8: World 7-Year Perspective for Wi-Fi by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2021 & 2027
Table 9: World Recent Past, Current & Future Analysis for BLE Beacons by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
Table 10: World 7-Year Perspective for BLE Beacons by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2021 & 2027
Table 11: World Recent Past, Current & Future Analysis for NFC by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
Table 12: World 7-Year Perspective for NFC by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2021 & 2027
Table 13: World Recent Past, Current & Future Analysis for GPS Geofencing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
Table 14: World 7-Year Perspective for GPS Geofencing by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2021 & 2027
Table 15: World Recent Past, Current & Future Analysis for Other Technologies by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
Table 16: World 7-Year Perspective for Other Technologies by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2021 & 2027
Table 17: World Proximity Marketing Market Analysis of Annual Sales in US$ Million for Years 2012 through 2027

III. MARKET ANALYSIS

UNITED STATES

Proximity Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2022 (E)
Table 18: USA Recent Past, Current & Future Analysis for Proximity Marketing by Location - Indoor and Outdoor - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Table 19: USA 7-Year Perspective for Proximity Marketing by Location - Percentage Breakdown of Value Sales for Indoor and Outdoor for the Years 2021 & 2027
Table 20: USA Recent Past, Current & Future Analysis for Proximity Marketing by Technology - Wi-Fi, BLE Beacons, NFC, GPS Geofencing and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Table 21: USA 7-Year Perspective for Proximity Marketing by Technology - Percentage Breakdown of Value Sales for Wi-Fi, BLE Beacons, NFC, GPS Geofencing and Other Technologies for the Years 2021 & 2027

CANADA

Table 22: Canada Recent Past, Current & Future Analysis for Proximity Marketing by Location - Indoor and Outdoor - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Table 23: Canada 7-Year Perspective for Proximity Marketing by Location - Percentage Breakdown of Value Sales for Indoor and Outdoor for the Years 2021 & 2027
Table 24: Canada Recent Past, Current & Future Analysis for Proximity Marketing by Technology - Wi-Fi, BLE Beacons, NFC, GPS Geofencing and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Table 25: Canada 7-Year Perspective for Proximity Marketing by Technology - Percentage Breakdown of Value Sales for Wi-Fi, BLE Beacons, NFC, GPS Geofencing and Other Technologies for the Years 2021 & 2027

JAPAN

Proximity Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2022 (E)
Table 26: Japan Recent Past, Current & Future Analysis for Proximity Marketing by Location - Indoor and Outdoor - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Table 27: Japan 7-Year Perspective for Proximity Marketing by Location - Percentage Breakdown of Value Sales for Indoor and Outdoor for the Years 2021 & 2027
Table 28: Japan Recent Past, Current & Future Analysis for Proximity Marketing by Technology - Wi-Fi, BLE Beacons, NFC, GPS Geofencing and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Table 29: Japan 7-Year Perspective for Proximity Marketing by Technology - Percentage Breakdown of Value Sales for Wi-Fi, BLE Beacons, NFC, GPS Geofencing and Other Technologies for the Years 2021 & 2027

CHINA

Proximity Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2022 (E)
Table 30: China Recent Past, Current & Future Analysis for Proximity Marketing by Location - Indoor and Outdoor - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Table 31: China 7-Year Perspective for Proximity Marketing by Location - Percentage Breakdown of Value Sales for Indoor and Outdoor for the Years 2021 & 2027
Table 32: China Recent Past, Current & Future Analysis for Proximity Marketing by Technology - Wi-Fi, BLE Beacons, NFC, GPS Geofencing and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Table 33: China 7-Year Perspective for Proximity Marketing by Technology - Percentage Breakdown of Value Sales for Wi-Fi, BLE Beacons, NFC, GPS Geofencing and Other Technologies for the Years 2021 & 2027

EUROPE

Proximity Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2022 (E)
Table 34: Europe Recent Past, Current & Future Analysis for Proximity Marketing by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
Table 35: Europe 7-Year Perspective for Proximity Marketing by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2021 & 2027
Table 36: Europe Recent Past, Current & Future Analysis for Proximity Marketing by Location - Indoor and Outdoor - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Table 37: Europe 7-Year Perspective for Proximity Marketing by Location - Percentage Breakdown of Value Sales for Indoor and Outdoor for the Years 2021 & 2027
Table 38: Europe Recent Past, Current & Future Analysis for Proximity Marketing by Technology - Wi-Fi, BLE Beacons, NFC, GPS Geofencing and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Table 39: Europe 7-Year Perspective for Proximity Marketing by Technology - Percentage Breakdown of Value Sales for Wi-Fi, BLE Beacons, NFC, GPS Geofencing and Other Technologies for the Years 2021 & 2027

FRANCE

Proximity Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2022 (E)
Table 40: France Recent Past, Current & Future Analysis for Proximity Marketing by Location - Indoor and Outdoor - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Table 41: France 7-Year Perspective for Proximity Marketing by Location - Percentage Breakdown of Value Sales for Indoor and Outdoor for the Years 2021 & 2027
Table 42: France Recent Past, Current & Future Analysis for Proximity Marketing by Technology - Wi-Fi, BLE Beacons, NFC, GPS Geofencing and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Table 43: France 7-Year Perspective for Proximity Marketing by Technology - Percentage Breakdown of Value Sales for Wi-Fi, BLE Beacons, NFC, GPS Geofencing and Other Technologies for the Years 2021 & 2027

GERMANY

Proximity Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2022 (E)
Table 44: Germany Recent Past, Current & Future Analysis for Proximity Marketing by Location - Indoor and Outdoor - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Table 45: Germany 7-Year Perspective for Proximity Marketing by Location - Percentage Breakdown of Value Sales for Indoor and Outdoor for the Years 2021 & 2027
Table 46: Germany Recent Past, Current & Future Analysis for Proximity Marketing by Technology - Wi-Fi, BLE Beacons, NFC, GPS Geofencing and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Table 47: Germany 7-Year Perspective for Proximity Marketing by Technology - Percentage Breakdown of Value Sales for Wi-Fi, BLE Beacons, NFC, GPS Geofencing and Other Technologies for the Years 2021 & 2027

ITALY

Table 48: Italy Recent Past, Current & Future Analysis for Proximity Marketing by Location - Indoor and Outdoor - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Table 49: Italy 7-Year Perspective for Proximity Marketing by Location - Percentage Breakdown of Value Sales for Indoor and Outdoor for the Years 2021 & 2027
Table 50: Italy Recent Past, Current & Future Analysis for Proximity Marketing by Technology - Wi-Fi, BLE Beacons, NFC, GPS Geofencing and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Table 51: Italy 7-Year Perspective for Proximity Marketing by Technology - Percentage Breakdown of Value Sales for Wi-Fi, BLE Beacons, NFC, GPS Geofencing and Other Technologies for the Years 2021 & 2027

UNITED KINGDOM

Proximity Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2022 (E)
Table 52: UK Recent Past, Current & Future Analysis for Proximity Marketing by Location - Indoor and Outdoor - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Table 53: UK 7-Year Perspective for Proximity Marketing by Location - Percentage Breakdown of Value Sales for Indoor and Outdoor for the Years 2021 & 2027
Table 54: UK Recent Past, Current & Future Analysis for Proximity Marketing by Technology - Wi-Fi, BLE Beacons, NFC, GPS Geofencing and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Table 55: UK 7-Year Perspective for Proximity Marketing by Technology - Percentage Breakdown of Value Sales for Wi-Fi, BLE Beacons, NFC, GPS Geofencing and Other Technologies for the Years 2021 & 2027

REST OF EUROPE

Table 56: Rest of Europe Recent Past, Current & Future Analysis for Proximity Marketing by Location - Indoor and Outdoor - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Table 57: Rest of Europe 7-Year Perspective for Proximity Marketing by Location - Percentage Breakdown of Value Sales for Indoor and Outdoor for the Years 2021 & 2027
Table 58: Rest of Europe Recent Past, Current & Future Analysis for Proximity Marketing by Technology - Wi-Fi, BLE Beacons, NFC, GPS Geofencing and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Table 59: Rest of Europe 7-Year Perspective for Proximity Marketing by Technology - Percentage Breakdown of Value Sales for Wi-Fi, BLE Beacons, NFC, GPS Geofencing and Other Technologies for the Years 2021 & 2027

ASIA-PACIFIC

Proximity Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2022 (E)
Table 60: Asia-Pacific Recent Past, Current & Future Analysis for Proximity Marketing by Location - Indoor and Outdoor - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Table 61: Asia-Pacific 7-Year Perspective for Proximity Marketing by Location - Percentage Breakdown of Value Sales for Indoor and Outdoor for the Years 2021 & 2027
Table 62: Asia-Pacific Recent Past, Current & Future Analysis for Proximity Marketing by Technology - Wi-Fi, BLE Beacons, NFC, GPS Geofencing and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Table 63: Asia-Pacific 7-Year Perspective for Proximity Marketing by Technology - Percentage Breakdown of Value Sales for Wi-Fi, BLE Beacons, NFC, GPS Geofencing and Other Technologies for the Years 2021 & 2027

REST OF WORLD

Table 64: Rest of World Recent Past, Current & Future Analysis for Proximity Marketing by Location - Indoor and Outdoor - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Table 65: Rest of World 7-Year Perspective for Proximity Marketing by Location - Percentage Breakdown of Value Sales for Indoor and Outdoor for the Years 2021 & 2027
Table 66: Rest of World Recent Past, Current & Future Analysis for Proximity Marketing by Technology - Wi-Fi, BLE Beacons, NFC, GPS Geofencing and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
Table 67: Rest of World 7-Year Perspective for Proximity Marketing by Technology - Percentage Breakdown of Value Sales for Wi-Fi, BLE Beacons, NFC, GPS Geofencing and Other Technologies for the Years 2021 & 2027

IV. COMPETITION