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Wireless Headphones - Global Market Trajectory & Analytics

  • ID: 4806250
  • Report
  • May 2020
  • Region: Global
  • 465 pages
  • Global Industry Analysts, Inc
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The global market for Wireless Headphones is projected to reach US$9.1 billion by 2025, driven by the astounding rise in smartphone ownership supported largely by technology usage rates in emerging economies. Access to 4G is today almost ubiquitous in both developing and developed countries. Smartphone penetration has virtually hit saturation in developed countries. Taking the United States as a case in point, the number of smartphone users in the country in the year 2019 was an estimated 270.3 million, and when juxtaposed with the country’s population at 329. 8 million shows a penetration rate of over 82%. In developing countries, penetration rates are continuing to grow at robust double digit rates supported by falling mobile voice and data tariff rates, robust investments in 4G mobile networks, falling semiconductor prices and declining cost of smartphones, rising popularity of ultra-low cost smartphones, rapidly evolving app ecosystem, and digitalizing of lifestyles.

Against this backdrop of a robust outlook for smartphones, allied markets are also benefiting including smartphone accessories such as battery, headphone, earphone, portable speaker, charger, memory card, protective case, power bank, and battery case, among others. With the average smartphone today doubling up as a music player, TV, and a gaming device, headphones and earphones have assumed new significance in modern life. From on-ear headphones, in-ear headphones to wireless headphones, this category has witnessed rapid evolution over the years. High quality stereo speakers, headsets with amplifiers, noise-canceling technology that blocks background noise, surround sound headphones that provide a 360-degree sound-field, are few of the notable innovations in this field. In additional to multimedia entertainment applications, headphones are also growing in popularity and value for hand-free operation of the phone such as hands-free call answering that enhances user safety and productivity. Wireless headphones, also known as stereo Bluetooth headphones offer numerous benefits such as freedom from wired clutter, eliminates the hassles of needing auxiliary input cables to output audio, superior quality streaming sound provided by new generation Bluetooth chips, and low battery power consumption, among others. A key revenue generating trend in the market is the integration of artificial intelligence (AI) assistant in headphones. Top manufacturers such as Sony, Bose, JBL, Bang & Olufsen are launching headphones that support Google Assistant. Amazon Alexa Headphones and Echo Buds are also popular for their intelligent voice search capabilities. The United States and Europe represent large markets worldwide with a combined share of 52.3% of the market. China ranks as the fastest growing market with a CAGR of 9.5% over the analysis period supported by the fact that over 63% of the Chinese population today uses a smartphone. The ongoing Chinese product consumerism will continue to fuel the trend supported by the expanding middle class population and its ravenous appetite for digital electronics and luxury products. Shift in employment opportunities from low-paying traditional manufacturing jobs and higher paying jobs in technology and service industries, rise of e-commerce, and successful reforms aimed at migrating the Chinese economy from a planned socialistic economy to a free market economy, are all factors fueling China’s growth.

The global analysis and forecast periods covered within the report are 2020-2027 (Current & Future Analysis) and 2012-2019 (Historic Review). Research estimates are provided for 2020, while research projections cover the period 2021-2027.
Note: Product cover images may vary from those shown
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I. INTRODUCTION, METHODOLOGY & REPORT SCOPE

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW
An Introduction to Wireless Headphones
Over-Ear Vs. On-Ear Vs. In-Ear Headphones: A Comparison
Wireless Headphones: Market Analysis and Outlook
Product Segment Analysis
In-Ear Wireless Headphones: Largest Category
Over-Ear Wireless Headphones Segment Demonstrates Fastest Growth
On-Ear Wireless Headphones Remain in Contention
Geographic Analysis
Developed Regions Remain Major Revenue Contributors
Percentage Breakdown of Wireless Headphone Sales (Value) for Developed and Developing Regions for the Years 2019 and 2025
Market Revenues Continue to Scale Up in China and Other Emerging Regions
World Wireless Headphones Market - Geographic Regions Ranked by Value CAGR for 2018-2025: China, Asia-Pacific, Latin America, Middle East, Africa, Canada, USA, Europe, and Japan
Competition: Characterized by Presence of International and Regional Vendors
Impact of Covid-19 and a Looming Global Recession

2. FOCUS ON SELECT PLAYERS
Apple, Inc. (USA)
Bose Corporation (USA)
Fujikon Industrial Holdings Ltd. (Hong Kong)
Grado Labs (USA)
JVCKENWOOD Corporation (Japan)
Koninklijke Philips N.V. (Philips)
LG Electronics, Inc. (South Korea)
Logitech International S.A. (Switzerland)
Panasonic Corporation (Japan)
Plantronics, Inc. (USA)
Samsung (South Korea)
Sennheiser Electronic GmbH & Co. KG (Germany)
Shenzhen Cannice Technology Co., Ltd. (China)
Shure Incorporated (USA)
Skullcandy, Inc. (USA)
Sony Corporation (Japan)
Zebronics India Pvt. Ltd. (India)

3. MARKET TRENDS & DRIVERS
Widespread Use of Electronic Devices for Infotainment Purposes Builds Strong Momentum for Wireless Headphones Market
Global Mobile Device Market by Type (2010-2020): Percentage Breakdown of Shipments for Phablets, Non-Phablet Smartphones, and Tablets
Smartphones
Smartphone Penetration (as a Proportion of Total Mobile Users) by Region for the Years 2018 and 2025
Dual SIM Smartphones Gain Traction Supported by Enhanced Portability & Flexibility
Tablets
Number of Tablet Users Worldwide (in Millions) for Years 2014, 2016, 2018 and 2020
Computers
Expanding Internet User Base & Consumer Appetite for Digital Media Builds Robust Momentum
Global Internet User Penetration Rate (in %) for the Years 2014, 2016, 2018, 2020, 2022 and 2024
Worldwide Mobile Data Traffic by Application (2009, 2017 & 2022P): Percentage Breakdown of Monthly Data Traffic Volume for Video, Audio and Others
Key Internet Consumer Habits Favoring Wireless Headphones Sales
Social Media and Social Networking
Active Users (in Millions) for Leading Social Network Sites (H1 2019)
Proliferation of Online Video Gaming
Rise of VoIP
Emergence of Mass-Market Audiophile Era Builds Massive Momentum
Bluetooth: The De Facto Wireless Standard for Headphones
Range of Bluetooth Devices by Class
Technology Advancements Spur Demand
USB-C-Powered Wireless Headphones
Headphones with Voice Assistants
Extended Battery Life
Smarter Designs
Active Noise Cancellation (ANC): The New High-Tech Feature
A Snapshot of Select Recently Unveiled Wireless Headphone Models
Rise of Hearables, the Smart Headphones, to Drive Next Wave of Growth
Online Channel Emerges as New Growth Driver
Favorable Demographic & Socio-Economic Trends Strengthen Market Prospects
Rapid Growth in Urban Households
World Urban Population in Millions: 1950-2050
Degree of Urbanization Worldwide: Urban Population as a % of Total Population by Geographic Region for the Years 2000, 2020 & 2050
Growing Affluence of Middle Class Consumer Segment
Global Middle Class Population (In Million) by Region for the Years 2020, 2025 and 2030
Global Middle Class Spending (US$ Trillion) by Region for the Years 2020, 2025, 2030
Rising Living Standards
Resolving Prevailing Issues: Critical for Future Success of the Market
Prevalence of Unorganized Players
Counterfeit Products
Declining Margins

4. GLOBAL MARKET PERSPECTIVE
TABLE 1: Wireless Headphones Global Market Estimates and Forecasts in US$ Thousand by Region/Country: 2020-2027
TABLE 2: Wireless Headphones Global Retrospective Market Scenario in US$ Thousand by Region/Country: 2012-2019
TABLE 3: Wireless Headphones Market Share Shift across Key Geographies Worldwide: 2012 VS 2020 VS 2027
TABLE 4: In-Ear Wireless (Segment) World Market by Region/Country in US$ Thousand: 2020 to 2027
TABLE 5: In-Ear Wireless (Segment) Historic Market Analysis by Region/Country in US$ Thousand: 2012 to 2019
TABLE 6: In-Ear Wireless (Segment) Market Share Breakdown of Worldwide Sales by Region/Country: 2012 VS 2020 VS 2027
TABLE 7: On-Ear Wireless (Segment) Potential Growth Markets Worldwide in US$ Thousand: 2020 to 2027
TABLE 8: On-Ear Wireless (Segment) Historic Market Perspective by Region/Country in US$ Thousand: 2012 to 2019
TABLE 9: On-Ear Wireless (Segment) Market Sales Breakdown by Region/Country in Percentage: 2012 VS 2020 VS 2027
TABLE 10: Over-Ear Wireless (Segment) Geographic Market Spread Worldwide in US$ Thousand: 2020 to 2027
TABLE 11: Over-Ear Wireless (Segment) Region Wise Breakdown of Global Historic Demand in US$ Thousand: 2012 to 2019
TABLE 12: Over-Ear Wireless (Segment) Market Share Distribution in Percentage by Region/Country: 2012 VS 2020 VS 2027

III. MARKET ANALYSIS

GEOGRAPHIC MARKET ANALYSIS

UNITED STATES
Market Facts & Figures
US Wireless Headphones Market Share (in %) by Company: 2019
Electronic Device Usage Patterns Steer Sales of Wireless Headphones
Young Adults Drive Wireless Headphones Sales in the US
Wireless Headphones Gain in Gaming Vertical
Market Analytics
TABLE 13: United States Wireless Headphones Market Estimates and Projections in US$ Thousand by Segment: 2020 to 2027
TABLE 14: Wireless Headphones Market in the United States by Segment: A Historic Review in US$ Thousand for 2012-2019
TABLE 15: United States Wireless Headphones Market Share Breakdown by Segment: 2012 VS 2020 VS 2027
CANADA
TABLE 16: Canadian Wireless Headphones Market Estimates and Forecasts in US$ Thousand by Segment: 2020 to 2027
TABLE 17: Canadian Wireless Headphones Historic Market Review by Segment in US$ Thousand: 2012-2019
TABLE 18: Wireless Headphones Market in Canada: Percentage Share Breakdown of Sales by Segment for 2012, 2020, and 2027
JAPAN
TABLE 19: Japanese Market for Wireless Headphones: Annual Sales Estimates and Projections in US$ Thousand by Segment for the Period 2020-2027
TABLE 20: Wireless Headphones Market in Japan: Historic Sales Analysis in US$ Thousand by Segment for the Period 2012-2019
TABLE 21: Japanese Wireless Headphones Market Share Analysis by Segment: 2012 VS 2020 VS 2027
CHINA
A Market Laden with Opportunities
Market Analytics
TABLE 22: Chinese Wireless Headphones Market Growth Prospects in US$ Thousand by Segment for the Period 2020-2027
TABLE 23: Wireless Headphones Historic Market Analysis in China in US$ Thousand by Segment: 2012-2019
TABLE 24: Chinese Wireless Headphones Market by Segment: Percentage Breakdown of Sales for 2012, 2020, and 2027
EUROPE
TABLE 25: European Wireless Headphones Market Demand Scenario in US$ Thousand by Region/Country: 2020-2027
TABLE 26: Wireless Headphones Market in Europe: A Historic Market Perspective in US$ Thousand by Region/Country for the Period 2012-2019
TABLE 27: European Wireless Headphones Market Share Shift by Region/Country: 2012 VS 2020 VS 2027
TABLE 28: European Wireless Headphones Market Estimates and Forecasts in US$ Thousand by Segment: 2020-2027
TABLE 29: Wireless Headphones Market in Europe in US$ Thousand by Segment: A Historic Review for the Period 2012-2019
TABLE 30: European Wireless Headphones Market Share Breakdown by Segment: 2012 VS 2020 VS 2027
FRANCE
TABLE 31: Wireless Headphones Market in France by Segment: Estimates and Projections in US$ Thousand for the Period 2020-2027
TABLE 32: French Wireless Headphones Historic Market Scenario in US$ Thousand by Segment: 2012-2019
TABLE 33: French Wireless Headphones Market Share Analysis by Segment: 2012 VS 2020 VS 2027
GERMANY
TABLE 34: Wireless Headphones Market in Germany: Recent Past, Current and Future Analysis in US$ Thousand by Segment for the Period 2020-2027
TABLE 35: German Wireless Headphones Historic Market Analysis in US$ Thousand by Segment: 2012-2019
TABLE 36: German Wireless Headphones Market Share Breakdown by Segment: 2012 VS 2020 VS 2027
ITALY
TABLE 37: Italian Wireless Headphones Market Growth Prospects in US$ Thousand by Segment for the Period 2020-2027
TABLE 38: Wireless Headphones Historic Market Analysis in Italy in US$ Thousand by Segment: 2012-2019
TABLE 39: Italian Wireless Headphones Market by Segment: Percentage Breakdown of Sales for 2012, 2020, and 2027
UNITED KINGDOM
TABLE 40: United Kingdom Market for Wireless Headphones: Annual Sales Estimates and Projections in US$ Thousand by Segment for the Period 2020-2027
TABLE 41: Wireless Headphones Market in the United Kingdom: Historic Sales Analysis in US$ Thousand by Segment for the Period 2012-2019
TABLE 42: United Kingdom Wireless Headphones Market Share Analysis by Segment: 2012 VS 2020 VS 2027
SPAIN
TABLE 43: Spanish Wireless Headphones Market Estimates and Forecasts in US$ Thousand by Segment: 2020 to 2027
TABLE 44: Spanish Wireless Headphones Historic Market Review by Segment in US$ Thousand: 2012-2019
TABLE 45: Wireless Headphones Market in Spain: Percentage Share Breakdown of Sales by Segment for 2012, 2020, and 2027
RUSSIA
TABLE 46: Russian Wireless Headphones Market Estimates and Projections in US$ Thousand by Segment: 2020 to 2027
TABLE 47: Wireless Headphones Market in Russia by Segment: A Historic Review in US$ Thousand for 2012-2019
TABLE 48: Russian Wireless Headphones Market Share Breakdown by Segment: 2012 VS 2020 VS 2027
REST OF EUROPE
TABLE 49: Rest of Europe Wireless Headphones Market Estimates and Forecasts in US$ Thousand by Segment: 2020-2027
TABLE 50: Wireless Headphones Market in Rest of Europe in US$ Thousand by Segment: A Historic Review for the Period 2012-2019
TABLE 51: Rest of Europe Wireless Headphones Market Share Breakdown by Segment: 2012 VS 2020 VS 2027
ASIA-PACIFIC
Strong Growth Forecast for the Asia-Pacific Market
Market Analytics
TABLE 52: Asia-Pacific Wireless Headphones Market Estimates and Forecasts in US$ Thousand by Region/Country: 2020-2027
TABLE 53: Wireless Headphones Market in Asia-Pacific: Historic Market Analysis in US$ Thousand by Region/Country for the Period 2012-2019
TABLE 54: Asia-Pacific Wireless Headphones Market Share Analysis by Region/Country: 2012 VS 2020 VS 2027
TABLE 55: Wireless Headphones Market in Asia-Pacific by Segment: Estimates and Projections in US$ Thousand for the Period 2020-2027
TABLE 56: Asia-Pacific Wireless Headphones Historic Market Scenario in US$ Thousand by Segment: 2012-2019
TABLE 57: Asia-Pacific Wireless Headphones Market Share Analysis by Segment: 2012 VS 2020 VS 2027
AUSTRALIA
TABLE 58: Wireless Headphones Market in Australia: Recent Past, Current and Future Analysis in US$ Thousand by Segment for the Period 2020-2027
TABLE 59: Australian Wireless Headphones Historic Market Analysis in US$ Thousand by Segment: 2012-2019
TABLE 60: Australian Wireless Headphones Market Share Breakdown by Segment: 2012 VS 2020 VS 2027
INDIA
India: A High Potential Market
Market Analytics
TABLE 61: Indian Wireless Headphones Market Estimates and Forecasts in US$ Thousand by Segment: 2020 to 2027
TABLE 62: Indian Wireless Headphones Historic Market Review by Segment in US$ Thousand: 2012-2019
TABLE 63: Wireless Headphones Market in India: Percentage Share Breakdown of Sales by Segment for 2012, 2020, and 2027
SOUTH KOREA
TABLE 64: Wireless Headphones Market in South Korea: Recent Past, Current and Future Analysis in US$ Thousand by Segment for the Period 2020-2027
TABLE 65: South Korean Wireless Headphones Historic Market Analysis in US$ Thousand by Segment: 2012-2019
TABLE 66: Wireless Headphones Market Share Distribution in South Korea by Segment: 2012 VS 2020 VS 2027
REST OF ASIA-PACIFIC
TABLE 67: Rest of Asia-Pacific Market for Wireless Headphones: Annual Sales Estimates and Projections in US$ Thousand by Segment for the Period 2020-2027
TABLE 68: Wireless Headphones Market in Rest of Asia-Pacific: Historic Sales Analysis in US$ Thousand by Segment for the Period 2012-2019
TABLE 69: Rest of Asia-Pacific Wireless Headphones Market Share Analysis by Segment: 2012 VS 2020 VS 2027
LATIN AMERICA
TABLE 70: Latin American Wireless Headphones Market Trends by Region/Country in US$ Thousand: 2020-2027
TABLE 71: Wireless Headphones Market in Latin America in US$ Thousand by Region/Country: A Historic Perspective for the Period 2012-2019
TABLE 72: Latin American Wireless Headphones Market Percentage Breakdown of Sales by Region/Country: 2012, 2020, and 2027
TABLE 73: Latin American Wireless Headphones Market Growth Prospects in US$ Thousand by Segment for the Period 2020-2027
TABLE 74: Wireless Headphones Historic Market Analysis in Latin America in US$ Thousand by Segment: 2012-2019
TABLE 75: Latin American Wireless Headphones Market by Segment: Percentage Breakdown of Sales for 2012, 2020, and 2027
ARGENTINA
TABLE 76: Argentinean Wireless Headphones Market Estimates and Forecasts in US$ Thousand by Segment: 2020-2027
TABLE 77: Wireless Headphones Market in Argentina in US$ Thousand by Segment: A Historic Review for the Period 2012-2019
TABLE 78: Argentinean Wireless Headphones Market Share Breakdown by Segment: 2012 VS 2020 VS 2027
BRAZIL
TABLE 79: Wireless Headphones Market in Brazil by Segment: Estimates and Projections in US$ Thousand for the Period 2020-2027
TABLE 80: Brazilian Wireless Headphones Historic Market Scenario in US$ Thousand by Segment: 2012-2019
TABLE 81: Brazilian Wireless Headphones Market Share Analysis by Segment: 2012 VS 2020 VS 2027
MEXICO
TABLE 82: Wireless Headphones Market in Mexico: Recent Past, Current and Future Analysis in US$ Thousand by Segment for the Period 2020-2027
TABLE 83: Mexican Wireless Headphones Historic Market Analysis in US$ Thousand by Segment: 2012-2019
TABLE 84: Mexican Wireless Headphones Market Share Breakdown by Segment: 2012 VS 2020 VS 2027
REST OF LATIN AMERICA
TABLE 85: Rest of Latin America Wireless Headphones Market Estimates and Projections in US$ Thousand by Segment: 2020 to 2027
TABLE 86: Wireless Headphones Market in Rest of Latin America by Segment: A Historic Review in US$ Thousand for 2012-2019
TABLE 87: Rest of Latin America Wireless Headphones Market Share Breakdown by Segment: 2012 VS 2020 VS 2027
MIDDLE EAST
TABLE 88: The Middle East Wireless Headphones Market Estimates and Forecasts in US$ Thousand by Region/Country: 2020-2027
TABLE 89: Wireless Headphones Market in the Middle East by Region/Country in US$ Thousand: 2012-2019
TABLE 90: The Middle East Wireless Headphones Market Share Breakdown by Region/Country: 2012, 2020, and 2027
TABLE 91: The Middle East Wireless Headphones Market Estimates and Forecasts in US$ Thousand by Segment: 2020 to 2027
TABLE 92: The Middle East Wireless Headphones Historic Market by Segment in US$ Thousand: 2012-2019
TABLE 93: Wireless Headphones Market in the Middle East: Percentage Share Breakdown of Sales by Segment for 2012,2020, and 2027
IRAN
TABLE 94: Iranian Market for Wireless Headphones: Annual Sales Estimates and Projections in US$ Thousand by Segment for the Period 2020-2027
TABLE 95: Wireless Headphones Market in Iran: Historic Sales Analysis in US$ Thousand by Segment for the Period 2012-2019
TABLE 96: Iranian Wireless Headphones Market Share Analysis by Segment: 2012 VS 2020 VS 2027
ISRAEL
TABLE 97: Israeli Wireless Headphones Market Estimates and Forecasts in US$ Thousand by Segment: 2020-2027
TABLE 98: Wireless Headphones Market in Israel in US$ Thousand by Segment: A Historic Review for the Period 2012-2019
TABLE 99: Israeli Wireless Headphones Market Share Breakdown by Segment: 2012 VS 2020 VS 2027
SAUDI ARABIA
TABLE 100: Saudi Arabian Wireless Headphones Market Growth Prospects in US$ Thousand by Segment for the Period 2020-2027
TABLE 101: Wireless Headphones Historic Market Analysis in Saudi Arabia in US$ Thousand by Segment: 2012-2019
TABLE 102: Saudi Arabian Wireless Headphones Market by Segment: Percentage Breakdown of Sales for 2012, 2020, and 2027
UNITED ARAB EMIRATES
TABLE 103: Wireless Headphones Market in the United Arab Emirates: Recent Past, Current and Future Analysis in US$ Thousand by Segment for the Period 2020-2027
TABLE 104: United Arab Emirates Wireless Headphones Historic Market Analysis in US$ Thousand by Segment: 2012-2019
TABLE 105: Wireless Headphones Market Share Distribution in United Arab Emirates by Segment: 2012 VS 2020 VS 2027
REST OF MIDDLE EAST
TABLE 106: Wireless Headphones Market in Rest of Middle East: Recent Past, Current and Future Analysis in US$ Thousand by Segment for the Period 2020-2027
TABLE 107: Rest of Middle East Wireless Headphones Historic Market Analysis in US$ Thousand by Segment: 2012-2019
TABLE 108: Rest of Middle East Wireless Headphones Market Share Breakdown by Segment: 2012 VS 2020 VS 2027
AFRICA
TABLE 109: African Wireless Headphones Market Estimates and Projections in US$ Thousand by Segment: 2020 to 2027
TABLE 110: Wireless Headphones Market in Africa by Segment: A Historic Review in US$ Thousand for 2012-2019
TABLE 111: African Wireless Headphones Market Share Breakdown by Segment: 2012 VS 2020 VS 2027

IV. COMPETITION
Total Companies Profiled: 100
Note: Product cover images may vary from those shown
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