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China PC Online Games

  • Report

  • July 2019
  • Region: China
  • Niko Partners, Inc.
  • ID: 4806928

What you’ll learn from this report:

The PC online games market in China accounts for more than half of PC online games revenue in the world. Further, foreign games were 60% of China’s revenue in 2018 so clearly the China market deserves the attention of games companies worldwide. For PC hardware and components makers, China is a significant opportunity for computers, chips and accessories, both for home use and in the country’s internet cafes. The report explains our analysis on where that growth will come from, which segments are hot now and growing, and what the impact on the holistic games industry will be.

What's included:

  • A comprehensive market model and 5-year forecast through 2023 by games segment
  • Qualitative and quantitative analysis on gamer demand, behavior, and usage for PC online games, hardware, and accessories
  • Growth drivers and trends
  • Games to watch
  • Esports
  • Game publishers and operators
  • PC hardware and accessories
  • Icafes
  • Free to Play, Buy to Play and Subscription games
  • PC Client Games, PC Webgames, PC Casual Games, Steam, WeGame, Epic Games Store
  • Regulations and game licenses
  • Analysis of our proprietary survey of Chinese gamers
  • 93 slides with more than 50 data exhibits

Key takeaways from the analysis:

  • China is the largest and most important market for PC online games, accounting for more than half of PC online games revenue worldwide.
  • China domestic PC online game revenue was $15.21 billion in 2018. Revenue is forecast to remain impressive, reaching $16 billion by 2023.
  • There were 312.4 million PC online gamers in 2018 and 79.7 million of them spend money in games. The number of PC online gamers is projected to reach 354 million in 2023. (More than the population of the entire United States).
  • Tencent and NetEase remained the Top 2 game publishers in China, and foreign developed games comprised about 60% of total revenue in the market.
  • China’s 138,000 internet cafes are a very important part of Chinese online gaming, even more important for gamers engaged with esports.
  • Esports is currently the most important long-term driver of growth for the PC online games market. Esports game revenue was $6.3 billion in 2018, up 11.1% YoY and accounting for 41.4% of total PC online games revenue. Esports game revenue is projected reach $9.5 billion in 2023, accounting for 59.4% of PC online games revenue.
  • Despite a temporary game licensing freeze and the introduction of new regulations under a new regulator, the State Administration of Press and Publication (SAPP), Chinese gamers kept up their consumption of PC games.
  • Game licensing resumed in December 2018. A clear regulatory process was outlined in April 2019, domestic and foreign games have been licensed, and the 12-month regulatory reform seems to have finished. It is a positive sign for all developers and publishers.

Table of Contents

1. Executive Summary

2. Market Size and Forecast

3. PC Online Games Market Trends

4. Esports

5. Games to Watch

6. PC Game Publishers and Operators

7. PC Gamer Insights

8. PC Hardware and Accessories

9. Internet Cafes

10. Regulations and Game Licenses

11. Appendix