UK Small Domestic Appliances 2019-2024
Summary
The 'UK Small Domestic Appliances 2019-2024', report offers comprehensive insight and analysis of the UK Small Domestic Appliances market (including forecasts up to 2024), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook. The report focuses on vacuum cleaners, floor cleaners, irons and heating & cooling appliances. Consumer data is based on our 2018 UK Small Domestic Appliances survey, using a panel of 2,000 nationally representative consumers.
The small domestic appliances market continues to achieve steady growth, driven by strong performances in the heating & cooling appliances category.
Scope
Reasons to buy
Summary
The 'UK Small Domestic Appliances 2019-2024', report offers comprehensive insight and analysis of the UK Small Domestic Appliances market (including forecasts up to 2024), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook. The report focuses on vacuum cleaners, floor cleaners, irons and heating & cooling appliances. Consumer data is based on our 2018 UK Small Domestic Appliances survey, using a panel of 2,000 nationally representative consumers.
The small domestic appliances market continues to achieve steady growth, driven by strong performances in the heating & cooling appliances category.
Scope
- A focus on health & wellness products such as air purifiers will encourage spend on small domestic appliances.
- The grocers are losing share as lack of space dedicated to this category instore and online ensures specialists and department stores are the first port of call
- Dyson remains the most popular brand in small domestic appliances with 13.7% of shoppers purchasing this brand.
Reasons to buy
- Learn how essential offline channels are to the shopper journey and how retailers are translating service elements online
- Identify opportunities within small domestic appliances that apply to the health & wellness trend and how this trend can lead to strong growth in a category that is reliant on weather conditions
- Use our in-depth analysis of the leading retailers in small domestic appliances in order to understand how to appeal shoppers and remain competitive in the market.
Table of Contents
- SUMMARY
- Overall summary
- ISSUES & STRATEGIES
- A focus on key trends in health & wellness
- Offline essential but online still outperforms
- Services could drive sales away from SDA
- Cordless vacuums not as trusted, limiting demand
- THE MARKET
- Market size & growth - total market
- Market size & growth - vacuum cleaners
- Market size & growth - heating & cooling appliances
- Market size & growth - irons
- Market size & growth - floor cleaners
- Category growth & size: 2019-2021
- Online sales penetration
- Channels of distribution
- THE RETAILERS
- Retailer prospects to 2020
- Retailer shares
- Argos
- Dixons Carphone
- John Lewis & Partners
- AO
- Ebuyer
- Other retailers
- THE CONSUMER
- Consumer headlines
- Who
- Why
- Where
- Methodology
- Market sizing
- Appendix
List of Tables
- Category growth & size, 2019 size and growth 2019-21
- Channels of distribution, 2019 & 2024
- Penetration by product (vacuum cleaners), 2018
- Penetration by product (floor cleaners), 2018
- Penetration by product (irons), 2018
- Penetration by product (heating & cooling appliances), 2018
- Average spend (overall), 2018
- Average spend (vacuum cleaners), 2018
- Average spend (floor cleaners), 2018
- Average spend (irons), 2018
- Average spend (heating & cooling appliances), 2018
- Purchase motivations - replacement, 2018
- Purchase motivations - upgrading, 2018
- Purchase motivations - new purchase, 2018
- Purchase motivations - impulse, 2018
- Detailed replacement cycle by product - vacuum cleaners, 2018
- Detailed replacement cycle by product - floor cleaners, 2018
- Detailed replacement cycle by product - irons, 2018
- Detailed replacement cycle by product - heating & cooling appliances, 2018
- Retailer usage - vacuum cleaners, 2018
- Retailer usage - floor cleaners, 2018
- Retailer usage - irons, 2018
- Retailer usage - heating & cooling appliances, 2018
- Retailer usage by segment, 2018
- Drivers of retailer choice: by retailer, 2018
- Conversion rates, top 10 retailers, 2018
- Things retailers should improve on: by retailer, 2018
- Brands considered and purchased, and conversion, 2018
- Drivers of brand choice: by brand, 2018
List of Figures
- Small domestic appliances market size, 2018-24
- Small domestic appliances market growth (incl. inflation and volume growth), 2018-24
- Vacuum cleaners market size, 2018-24
- Vacuum cleaners market growth, 2018-24
- Heating & cooling appliances market size, 2018-24
- Heating & cooling appliances market growth, 2018-24
- Irons market size, 2018-24
- Irons market growth, 2018-24
- Floor cleaners market size, 2018-24
- Floor cleaners market growth, 2018-24
- Small domestic appliances online penetration and online market size, 2018-24
- Small domestic appliances online growth rate, 2018-24
- Online penetration by category, 2019
- Online growth rate by category, 2019 vs 2018
- Channels of distribution, 2019 & 2024
- Small domestic appliances market shares, 2019
- Small domestic appliances market shares change, 2019 vs 2018
- Argos market share, 2017-19
- Argos shopper demographics, 2018
- Argos customer share (overall & by category), 2018
- Dixons Carphone market share, 2017-19
- Dixons Carphone shopper demographics, 2018
- Dixons Carphone customer share (overall & by category), 2018
- John Lewis & Partners market share, 2017-19
- John Lewis & Partners shopper demographics, 2018
- John Lewis & Partners customer share (overall & by category), 2018
- AO market share, 2017-19
- AO shopper demographics, 2018
- AO customer share (overall & by category), 2018
- Ebuyer market share, 2017-19
- Small domestic appliances penetration by demographics & region, 2018
- Vacuum cleaners penetration by demographics & region, 2018
- Irons penetration by demographics & region, 2018
- Floor cleaners penetration by demographics & region, 2018
- Heating & cooling appliances penetration by demographics & region, 2018
- Small domestic appliances (overall and by category) replacement cycle, 2018
- Small domestic appliances channel usage (researching), 2018
- Small domestic appliances channel usage (purchasing), 2018
- Small domestic appliances device usage (browsing), 2018
- Small domestic appliances device usage (purchasing), 2018
- Small domestic appliances online fulfilment, 2018
- Small domestic appliances retailer usage, 2018
- Small domestic appliances drivers of retailer usage, 2018
- Small domestic appliances things retailers should improve on, 2018
- Small domestic appliances drivers of brand usage, 2018
- Small domestic appliances research process (what they did), 2018
- Small domestic appliances research process (how long they spent), 2018
- Small domestic appliances research process (areas of research), 2018
- Small domestic appliances research process (staff interaction), 2018
- Small domestic appliances research process (views prior to purchase), 2018
- Small domestic appliances research process (views prior to purchase - brand), 2018
- Small domestic appliances research process (views prior to purchase - budget), 2018
- Small domestic appliances research process (views prior to purchase - retailer), 2018
- Small domestic appliances research process (views prior to purchase - features & functions), 2018
- Small domestic appliances opinions on SDA, 2018
- Time spent cleaning every week, 2018
- Cleaning services (frequency), 2018
- Cleaning services (tasks undertaken), 2018
- Small domestic appliances opinions on cleaning services, 2018
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Dixons Carphone
- Argos
- Amazon
- Amazon Prime
- Tesco
- Tesco Direct
- GoInstore
- AO
- Dyson
- ASDA
- Sainsbury's
- Hughes
- John Lewis & Partners
- Shop Direct
- B&M
- The Range
- Ebuyer
- Gtech
- Russell Hobbs
- Argos Home
- Simple Value by Argos
- Home Bargains
- Appliances Direct
- Bosch
- De'Longhi
- Tefal
- Braun
- Shark
- Vax
- Hoover
- Wilko
- Aldi
- House of Fraser
- Littlewoods
- Clas Ohlson
- Robert Dyas
- Lidl
- Homebase
- Morphy Richards
- Electrolux
- Samsung
- LG
- Dimplex
