Country Risk Index: 2019

This report introduces the author’s Country Risk Index as a tool for comparing macroeconomic risks across countries. The Country Risk Index provides an estimate of the expected decline in income levels or market sizes under adverse macroeconomic conditions relative to the baseline outlook. The index can be used be used to rank countries by their macroeconomic riskiness and to incorporate a typical pessimistic scenario into business decisions.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on the author’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
• Briefings and presentation should provoke lively discussion at senior level
• Take a step back from micro trends
• Get up to date estimates and comment