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Limited-Service Restaurants in Morocco

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    Report

  • 35 Pages
  • February 2024
  • Region: Morocco
  • Euromonitor International
  • ID: 4807636
In limited-service restaurants, there is a growing focus on technology as players seek to provide a faster service. McDonald’s (First Restaurant International) has fared much better than its rivals in 2023. This is largely due to its flexible business model and an emphasis on convenience over atmosphere. Similarly, Burger King emphasises speedy service and order personalization as part of its high-quality customer service.

The Limited-Service Restaurants in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Chained Limited-Service Restaurants, Independent Limited-Service Restaurants, Limited-Service Restaurants by Type.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Limited-Service Restaurants market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

LIMITED-SERVICE RESTAURANTS IN MOROCCOKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Focus on convenience supports sales growth
  • International brands expand in Morocco
  • Brands provide local support through corporate social responsibility
PROSPECTS AND OPPORTUNITIES
  • Digital technology to enhance the customer experience
  • Drive-through outlets to gain appeal
  • Consumers want to sample new cuisines
CATEGORY DATA
  • Table 1 Limited-Service Restaurants by Category: Units/Outlets 2018-2023
  • Table 2 Sales in Limited-Service Restaurants by Category: Number of Transactions 2018-2023
  • Table 3 Sales in Limited-Service Restaurants by Category: Foodservice Value 2018-2023
  • Table 4 Limited-Service Restaurants by Category: % Units/Outlets Growth 2018-2023
  • Table 5 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2018-2023
  • Table 6 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2018-2023
  • Table 7 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2019-2023
  • Table 8 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2020-2023
  • Table 9 Forecast Limited-Service Restaurants by Category: Units/Outlets 2023-2028
  • Table 10 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2023-2028
  • Table 11 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2023-2028
  • Table 12 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2023-2028
  • Table 13 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2023-2028
  • Table 14 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2023-2028
CONSUMER FOODSERVICE IN MOROCCO
EXECUTIVE SUMMARY
  • Consumer foodservice in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Independent foodservice developments
  • What next for consumer foodservice?
MARKET DATA
  • Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
  • Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023
  • Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2023
  • Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2018-2023
  • Table 19 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2018-2023
  • Table 20 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2023
  • Table 21 Sales in Consumer Foodservice by Location: % Foodservice Value 2018-2023
  • Table 22 Sales in Consumer Foodservice by Fulfillment: % Foodservice Value 2018-2023
  • Table 23 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2019-2023
  • Table 24 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2020-2023
  • Table 25 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2023
  • Table 26 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2023-2028
  • Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources