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Premiumisation in Snacks: A Framework for Growth

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  • 41 Pages
  • July 2019
  • Region: Global
  • Euromonitor International
  • ID: 4807642
Premiumisation – the ability of a snack to elevate consumer perception and command higher prices – is a complex process. This report aims to distil this multifaceted trend into a framework with three core elements: ingredients, packaging and channel. This framework can help quantify the current state of Premiumisation in snacks, revealing an inverse relationship between relative premiumisation and volume growth. It can also help brands identify potential “white spaces” for premium innovation.

The author's Premiumisation in Snacks: A Framework for Growth global briefing offers an insight into to the size and shape of the Packaged Food market, highlights buzz topics, emerging geographies, categories and trends and identifies the leading companies and brands. It also offers strategic analysis on driving packaged food industry trends like health and wellness, premiumisation, convenience and value-for-money and how those trends influence factors like new product developments, packaging innovations, retail distribution and retail pricing both historically and into the future.

Product coverage: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Premiumisation in Snacks: A Framework for Growth

Defining Premiumisation
A Conceptual Framework
The state of premiumisation in snacks
The State of Premiumisation in snacks
Premiumisation Versus Volume Growth
Moving Up the Ladder