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Food & Beverage Packaging Innovation
Sales of food and beverage containers are forecast to increase 3.1% per year to $70 billion in 2023. As consumer preferences and priorities evolve, both packaging and food and beverage companies look for ways to innovate, allowing their packaged goods to not only meet the needs of consumers, but also stand out on store shelves. Packaging can address these changes through developments in the container itself, the closure mechanisms, or even their labels. Opportunities exist in packaging that addresses key concerns such as
Convenience – e.g., single serving, resealable, designed for on-the-go consumption
Sustainability – e.g., greater recycled content, environmentally friendly disposal, reusable, limits food waste
Improved experience – e.g., playful elements and interactive features
Product quality protection – e.g., longer shelf life, easier way of knowing when a product is spoiled
E-commerce – e.g., lighter weight, greater durability and packaging integrity
Scope of the Report
This report analyzes shifting and emerging trends in food and beverage packaging, focusing especially on new forms of packaging food and beverage marketers are using, and consumer attitudes and behaviors regarding food and beverage packaging. Included are packaging innovations from around the world, but the focus is on how innovation will shape the US packaging market. It presents historical data (2008, 2013, and 2018) and forecasts (2023) for food and beverage containers, US e-commerce sales, global e-commerce packaging, active and intelligent packaging, and packaging material mix. Consumer attitudes and behavior concerning packaging and recycling from proprietary Freedonia US national consumer surveys are presented.
Sales of food and beverage containers are forecast to increase 3.1% per year to $70 billion in 2023. As consumer preferences and priorities evolve, both packaging and food and beverage companies look for ways to innovate, allowing their packaged goods to not only meet the needs of consumers, but also stand out on store shelves. Packaging can address these changes through developments in the container itself, the closure mechanisms, or even their labels. Opportunities exist in packaging that addresses key concerns such as
Convenience – e.g., single serving, resealable, designed for on-the-go consumption
Sustainability – e.g., greater recycled content, environmentally friendly disposal, reusable, limits food waste
Improved experience – e.g., playful elements and interactive features
Product quality protection – e.g., longer shelf life, easier way of knowing when a product is spoiled
E-commerce – e.g., lighter weight, greater durability and packaging integrity
Scope of the Report
This report analyzes shifting and emerging trends in food and beverage packaging, focusing especially on new forms of packaging food and beverage marketers are using, and consumer attitudes and behaviors regarding food and beverage packaging. Included are packaging innovations from around the world, but the focus is on how innovation will shape the US packaging market. It presents historical data (2008, 2013, and 2018) and forecasts (2023) for food and beverage containers, US e-commerce sales, global e-commerce packaging, active and intelligent packaging, and packaging material mix. Consumer attitudes and behavior concerning packaging and recycling from proprietary Freedonia US national consumer surveys are presented.
Note: Product cover images may vary from those shown
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- 1. EXECUTIVE SUMMARY
- 2. OVERVIEW
- Key Findings
- Solving Problems with Innovative Packaging
- Food & Beverage Packaging Outlook
- Food Container Demand
- Beverage Container Demand
- Converted Flexible Packaging Demand
- E-Commerce Food Packaging Demand
- Active & Intelligent Food & Beverage Packaging Demand
- Packaging Innovators
- Material Suppliers
- Packaging Specialists
- Food & Beverage Companies
- Factors Affecting Food & Beverage Packaging Innovation
- Convenience
- Sustainability
- Experience
- Quality
- Differentiation & Personalization
- E-Commerce
- Innovation in Food & Beverage Packaging Machinery
- 3. CONSUMER INSIGHTS
- Key Findings
- Frustrations with Packaging
- Priorities in Packaging Features
- Target Age Group Market for Packaging Innovation
- Environmental Attitudes
- Consumer Attitudes on Sustainable Packaging
- Consumer Attitudes on Recycling & Environmental Responsibility
- Consumer Attitudes on Recycling Packaging
- Packaging Priorities for Households with Children
- Willingness to Try Something New
- 4. INNOVATIONS
- Key Findings
- Convenience
- Single-Servings
- Resealable
- On-the-Go Consumption
- Retail-Ready Packaging
- Sustainability
- Source Reduction
- Recycled Content
- Recyclable
- Compostable
- Biodegradable
- Reusable
- Prevents or Limits Food Waste
- Responsibly Sourced Materials
- Experience
- Playful
- Interactive
- Quality
- Preserves Nutrition & Taste
- Smart Features Showing Freshness, Ripeness, or Time Until Expiration
- Differentiation
- Personalization
- E-Commerce
- 5. INNOVATIVE FOOD & BEVERAGE TECHNOLOGIES
- Key Findings
- Bag-on-Valve
- Bag-in-Box
- Trends in Closures & Fitments
- Smart Labels & Active & Intelligent Packaging
- Digital Printing
- 6. APPENDIX
- Scope
- Definitions
- Abbreviations
- Freedonia Methodology
- Study-Specific Methodology
- Sources
- Associations & Agencies
- Related Studies & Reports
- Macroeconomic Assumptions
- Economic Environment
- Demographic Trends
- Packaging Shipments by Material
- LIST OF TABLES
- 2. OVERVIEW
- Table 2-1 - Food Container Demand by Type, 2008 – 2023 (million dollars)
- Table 2-2 - Beverage Container Demand by Material, 2008 – 2023 (billion units &
- million dollars)
- Table 2-3 - Converted Flexible Food & Beverage Packaging Demand by Market, 2008
- – 2023 (million dollars)
- Table 2-4 - Selected US Food & Beverage E-Commerce Indicators, 2013 – 2028
- (billion dollars)
- Table 2-5 - Active & Intelligent Food Packaging Demand, 2008 – 2023 (million dollars)
- 3. CONSUMER INSIGHTS
- Table 3-1 - Consumer Insights: Opinions on Packaging Frustrations, 2018
- (percent of total respondents)
- Table 3-2 - Consumer Insights: Opinions on Packaging Features, 2018 (percent of
- total respondents)
- Table 3-3 - Packaging Features: Consumer Opinions on Sustainable Packaging, 2018
- (percent of total respondents)
- Table 3-4 - Consumer Insights: Attitudes on Recycling & Environmental
- Responsibility, 2018 (percent of total respondents & index)
- Table 3-5 - Consumer Insights: Attitudes on Recycling Packaging, 2018
- (percent of total respondents)
- Table 3-6 - Packaging Attribute Priorities of Households with Children (percent of
- total respondents)
- Table 3-7 - Consumer Insights: Attitudes on Food, Health, & Social Interaction by
- Gender, 2018 (percent of total respondents & index)
- Table 3-8 - Consumer Insights: Attitudes on Food, Health, & Social Interaction by
- Age, 2018 (percent of total respondents & index)
- 6. APPENDIX
- Table 6-1 - Relevant Industry Codes
- Table 6-2 - Abbreviations & Acronyms Used in Study
- Table 6-3 - Macroeconomic Indicators, 2008 – 2023 (billion 2012 dollars)
- Table 6-4 - Population & Households, 2008 – 2023 (million persons)
- Table 6-5 - Packaging Supply & Demand, 2008 – 2023 (billion dollars)
- LIST OF FIGURES
- 1. EXECUTIVE SUMMARY
- Figure 1-1 - Food & Beverage Innovation Trends
- 2. OVERVIEW
- Figure 2-1 - Key Trends in Food & Beverage Packaging Innovation
- Figure 2-2 - Packaging Innovation: Bemis’ Stand-Up Pouch Innovation
- 3. CONSUMER INSIGHTS
- Figure 3-1 - Consumer Insight on Food & Beverage Packaging
- Figure 3-2 - US Population by Age & Gender, 2018 (million people)
- Figure 3-3 - Typical Grocery Spending per Visit, 2018 (percent of total respondents)
- 4. INNOVATIONS
- Figure 4-1 - Key Food & Beverage Packaging Innovation Trends
- Figure 4-2 - Product Spotlight: MegaMex Foods’ Single-Serving Guacamole
- Containers
- Figure 4-3 - Product Spotlight: Snapsil’s Single-Serving Packaging Opened with One
- Hand
- Figure 4-4 - Product Spotlight: ProAmpac’s Unique Single-Serving Format
- Figure 4-5 - Product Spotlight: Orkla Group’s Convenience-Enhanced Resealable
- Packaging
- Figure 4-6 - Product Spotlight: Frito-Lay’s (PepsiCo) Doritos Crunch Prism Pack for
- On-the-Go Snacking
- Figure 4-7 - Product Spotlight: Whirlybird Granola’s Healthy On-the-Go Packaging
- Figure 4-8 - Product Spotlight: CartoCan Paper Beverage Can
- Figure 4-9 - Product Spotlight: Annie’s Homegrown Cereal Box Containing Post-
- Consumer Recycled Content
- Figure 4-10 - Product Spotlight: Recyclable Coffee Pods
- Figure 4-11 - Product Spotlight: Amcor Packpyrus – Recyclable in Paper Stream
- Figure 4-12 - Product Spotlight: Compostable Food Containers Developed by BASF
- Figure 4-13 - Product Spotlight: Plantic Bio-Based Resins
- Figure 4-14 - Product Spotlight: Häagen-Dazs’ Reusable Containers
- Figure 4-15 - Product Spotlight: Yoplait’s Reusable Glass Pots for Upcycling
- Figure 4-16 - Product Spotlight: MonoSol’s Vivos Water-Soluble Films
- Figure 4-17 - Product Spotlight: LiquiGlide
- Figure 4-18 - Product Spotlight: Green Grass Foods’ Biopolymer Aseptic Cartons
- Figure 4-19 - Product Spotlight: Coca-Cola’s Playful Bottle Experience
- Figure 4-20 - Product Spotlight: PepsiCo’s Can Designed for Gamers
- Figure 4-21 - Product Spotlight: Eggyplay Egg Containers
- Figure 4-22 - Product Spotlight: CrownSmart Augmented Reality Cans
- Figure 4-23 - Takigawa Fresh Kisses Product Example
- Figure 4-24 - Product Spotlight: Mimica Touch Label
- Figure 4-25 - Product Spotlight: Chromatic Technologies’ High-Pressure
- Pasteurization Indicator Ink
- Figure 4-26 - Product Spotlight: Ardagh’s Matte Impact Effect for Beverage Cans
- Figure 4-27 - Product Spotlight: Anheuser Busch InBev’s Champagne-Flute Beverage
- Can Design
- Figure 4-28 - Product Spotlight: Cheer Pack’s Transparent Pouch
- Figure 4-29 - Product Spotlight: Coca-Cola’s Personalized & Customizable Containers
- Figure 4-30 - Product Spotlight: Owens-Illinois’ Personalized Glass Printing Promotion
- Figure 4-31 - E-Commerce: Garçon’s Flat PET Wine Bottles
- Figure 4-32 - Product Spotlight: Consolidated Mills’ PET Salsa Jar for E-Commerce
- 5. INNOVATIVE FOOD & BEVERAGE TECHNOLOGIES
- Figure 5-1 - Key Food & Beverage Packaging Innovation Technologies
- Figure 5-2 - Technology Spotlight: JR Packing’s Bag-on-Valve Technology
- Figure 5-3 - Technology Spotlight: Coombs Family Farms’ Maple Syrup in Bag-on-
- Valve Cans
- Figure 5-4 - Product Spotlight: Corto Olive’s TRULY Olive Oil in Bag-in-Box Container
- Figure 5-5 - Product Spotlight: CannaSafe Child-Resistant Lid Assembly for Aluminum
- Cans
- Figure 5-6 - Product Spotlight: Berry Global’s Updated PalmSoft Closure with
- Improved Grip
- Figure 5-7 - Product Spotlight: Aptar’s FLIP LID & Stay-With Tethered Closures
- Figure 5-8 - Product Spotlight: Smurfit Kappa Stand-Up Pouch with Spigot Closure
- Figure 5-9 - Innovation Technology: Digimarc Barcode
- Figure 5-10 - Innovation Technology: Zappar Augmented Reality Platform
- Figure 5-11 - Innovation Technology: HP Indigo Ad Featuring Epac Packaging
- Figure 5-12 - Innovation Technology: Glass Bottles Printed with O-I: Expressions
- Figure 5-13 - Innovation Technology: Bud Light Rainbow Bottles for LGBTQ Pride
- Month
- 6. APPENDIX
- Figure 6-1 - Annual Growth in Real GDP, 2000 – 2018, Compared to 1980 – 2005
- Average (percent)
- Figure 6-2 - Annual Population Growth, 2003 – 2018 (percent)
Note: Product cover images may vary from those shown
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