Food & Beverage Packaging Innovation

Food & Beverage Packaging Innovation

Sales of food and beverage containers are forecast to increase 3.1% per year to $70 billion in 2023. As consumer preferences and priorities evolve, both packaging and food and beverage companies look for ways to innovate, allowing their packaged goods to not only meet the needs of consumers, but also stand out on store shelves. Packaging can address these changes through developments in the container itself, the closure mechanisms, or even their labels. Opportunities exist in packaging that addresses key concerns such as

Convenience – e.g., single serving, resealable, designed for on-the-go consumption
Sustainability – e.g., greater recycled content, environmentally friendly disposal, reusable, limits food waste
Improved experience – e.g., playful elements and interactive features
Product quality protection – e.g., longer shelf life, easier way of knowing when a product is spoiled
E-commerce – e.g., lighter weight, greater durability and packaging integrity

Scope of the Report
This report analyzes shifting and emerging trends in food and beverage packaging, focusing especially on new forms of packaging food and beverage marketers are using, and consumer attitudes and behaviors regarding food and beverage packaging. Included are packaging innovations from around the world, but the focus is on how innovation will shape the US packaging market. It presents historical data (2008, 2013, and 2018) and forecasts (2023) for food and beverage containers, US e-commerce sales, global e-commerce packaging, active and intelligent packaging, and packaging material mix. Consumer attitudes and behavior concerning packaging and recycling from proprietary Freedonia US national consumer surveys are presented.

1. EXECUTIVE SUMMARY

2. OVERVIEW

Key Findings
Solving Problems with Innovative Packaging
Food & Beverage Packaging Outlook
Food Container Demand
Beverage Container Demand
Converted Flexible Packaging Demand
E-Commerce Food Packaging Demand
Active & Intelligent Food & Beverage Packaging Demand
Packaging Innovators
Material Suppliers
Packaging Specialists
Food & Beverage Companies
Factors Affecting Food & Beverage Packaging Innovation
Convenience
Sustainability
Experience
Quality
Differentiation & Personalization
E-Commerce
Innovation in Food & Beverage Packaging Machinery

3. CONSUMER INSIGHTS

Key Findings
Frustrations with Packaging
Priorities in Packaging Features
Target Age Group Market for Packaging Innovation
Environmental Attitudes
Consumer Attitudes on Sustainable Packaging
Consumer Attitudes on Recycling & Environmental Responsibility
Consumer Attitudes on Recycling Packaging
Packaging Priorities for Households with Children
Willingness to Try Something New

4. INNOVATIONS

Key Findings
Convenience
Single-Servings
Resealable
On-the-Go Consumption
Retail-Ready Packaging
Sustainability
Source Reduction
Recycled Content
Recyclable
Compostable
Biodegradable
Reusable
Prevents or Limits Food Waste
Responsibly Sourced Materials
Experience
Playful
Interactive
Quality
Preserves Nutrition & Taste
Smart Features Showing Freshness, Ripeness, or Time Until Expiration
Differentiation
Personalization
E-Commerce

5. INNOVATIVE FOOD & BEVERAGE TECHNOLOGIES

Key Findings
Bag-on-Valve
Bag-in-Box
Trends in Closures & Fitments
Smart Labels & Active & Intelligent Packaging
Digital Printing

6. APPENDIX

Scope
Definitions
Abbreviations
Freedonia Methodology
Study-Specific Methodology
Sources
Associations & Agencies
Related Studies & Reports
Macroeconomic Assumptions
Economic Environment
Demographic Trends
Packaging Shipments by Material

LIST OF TABLES

2. OVERVIEW
Table 2-1 - Food Container Demand by Type, 2008 – 2023 (million dollars)
Table 2-2 - Beverage Container Demand by Material, 2008 – 2023 (billion units &
million dollars)
Table 2-3 - Converted Flexible Food & Beverage Packaging Demand by Market, 2008
– 2023 (million dollars)
Table 2-4 - Selected US Food & Beverage E-Commerce Indicators, 2013 – 2028
(billion dollars)
Table 2-5 - Active & Intelligent Food Packaging Demand, 2008 – 2023 (million dollars)
3. CONSUMER INSIGHTS
Table 3-1 - Consumer Insights: Opinions on Packaging Frustrations, 2018
(percent of total respondents)
Table 3-2 - Consumer Insights: Opinions on Packaging Features, 2018 (percent of
total respondents)
Table 3-3 - Packaging Features: Consumer Opinions on Sustainable Packaging, 2018
(percent of total respondents)
Table 3-4 - Consumer Insights: Attitudes on Recycling & Environmental
Responsibility, 2018 (percent of total respondents & index)
Table 3-5 - Consumer Insights: Attitudes on Recycling Packaging, 2018
(percent of total respondents)
Table 3-6 - Packaging Attribute Priorities of Households with Children (percent of
total respondents)
Table 3-7 - Consumer Insights: Attitudes on Food, Health, & Social Interaction by
Gender, 2018 (percent of total respondents & index)
Table 3-8 - Consumer Insights: Attitudes on Food, Health, & Social Interaction by
Age, 2018 (percent of total respondents & index)
6. APPENDIX
Table 6-1 - Relevant Industry Codes
Table 6-2 - Abbreviations & Acronyms Used in Study
Table 6-3 - Macroeconomic Indicators, 2008 – 2023 (billion 2012 dollars)
Table 6-4 - Population & Households, 2008 – 2023 (million persons)
Table 6-5 - Packaging Supply & Demand, 2008 – 2023 (billion dollars)

LIST OF FIGURES

1. EXECUTIVE SUMMARY
Figure 1-1 - Food & Beverage Innovation Trends
2. OVERVIEW
Figure 2-1 - Key Trends in Food & Beverage Packaging Innovation
Figure 2-2 - Packaging Innovation: Bemis’ Stand-Up Pouch Innovation
3. CONSUMER INSIGHTS
Figure 3-1 - Consumer Insight on Food & Beverage Packaging
Figure 3-2 - US Population by Age & Gender, 2018 (million people)
Figure 3-3 - Typical Grocery Spending per Visit, 2018 (percent of total respondents)
4. INNOVATIONS
Figure 4-1 - Key Food & Beverage Packaging Innovation Trends
Figure 4-2 - Product Spotlight: MegaMex Foods’ Single-Serving Guacamole
Containers
Figure 4-3 - Product Spotlight: Snapsil’s Single-Serving Packaging Opened with One
Hand
Figure 4-4 - Product Spotlight: ProAmpac’s Unique Single-Serving Format
Figure 4-5 - Product Spotlight: Orkla Group’s Convenience-Enhanced Resealable
Packaging
Figure 4-6 - Product Spotlight: Frito-Lay’s (PepsiCo) Doritos Crunch Prism Pack for
On-the-Go Snacking
Figure 4-7 - Product Spotlight: Whirlybird Granola’s Healthy On-the-Go Packaging
Figure 4-8 - Product Spotlight: CartoCan Paper Beverage Can
Figure 4-9 - Product Spotlight: Annie’s Homegrown Cereal Box Containing Post-
Consumer Recycled Content
Figure 4-10 - Product Spotlight: Recyclable Coffee Pods
Figure 4-11 - Product Spotlight: Amcor Packpyrus – Recyclable in Paper Stream
Figure 4-12 - Product Spotlight: Compostable Food Containers Developed by BASF
Figure 4-13 - Product Spotlight: Plantic Bio-Based Resins
Figure 4-14 - Product Spotlight: Häagen-Dazs’ Reusable Containers
Figure 4-15 - Product Spotlight: Yoplait’s Reusable Glass Pots for Upcycling
Figure 4-16 - Product Spotlight: MonoSol’s Vivos Water-Soluble Films
Figure 4-17 - Product Spotlight: LiquiGlide
Figure 4-18 - Product Spotlight: Green Grass Foods’ Biopolymer Aseptic Cartons
Figure 4-19 - Product Spotlight: Coca-Cola’s Playful Bottle Experience
Figure 4-20 - Product Spotlight: PepsiCo’s Can Designed for Gamers
Figure 4-21 - Product Spotlight: Eggyplay Egg Containers
Figure 4-22 - Product Spotlight: CrownSmart Augmented Reality Cans
Figure 4-23 - Takigawa Fresh Kisses Product Example
Figure 4-24 - Product Spotlight: Mimica Touch Label
Figure 4-25 - Product Spotlight: Chromatic Technologies’ High-Pressure
Pasteurization Indicator Ink
Figure 4-26 - Product Spotlight: Ardagh’s Matte Impact Effect for Beverage Cans
Figure 4-27 - Product Spotlight: Anheuser Busch InBev’s Champagne-Flute Beverage
Can Design
Figure 4-28 - Product Spotlight: Cheer Pack’s Transparent Pouch
Figure 4-29 - Product Spotlight: Coca-Cola’s Personalized & Customizable Containers
Figure 4-30 - Product Spotlight: Owens-Illinois’ Personalized Glass Printing Promotion
Figure 4-31 - E-Commerce: Garçon’s Flat PET Wine Bottles
Figure 4-32 - Product Spotlight: Consolidated Mills’ PET Salsa Jar for E-Commerce
5. INNOVATIVE FOOD & BEVERAGE TECHNOLOGIES
Figure 5-1 - Key Food & Beverage Packaging Innovation Technologies
Figure 5-2 - Technology Spotlight: JR Packing’s Bag-on-Valve Technology
Figure 5-3 - Technology Spotlight: Coombs Family Farms’ Maple Syrup in Bag-on-
Valve Cans
Figure 5-4 - Product Spotlight: Corto Olive’s TRULY Olive Oil in Bag-in-Box Container
Figure 5-5 - Product Spotlight: CannaSafe Child-Resistant Lid Assembly for Aluminum
Cans
Figure 5-6 - Product Spotlight: Berry Global’s Updated PalmSoft Closure with
Improved Grip
Figure 5-7 - Product Spotlight: Aptar’s FLIP LID & Stay-With Tethered Closures
Figure 5-8 - Product Spotlight: Smurfit Kappa Stand-Up Pouch with Spigot Closure
Figure 5-9 - Innovation Technology: Digimarc Barcode
Figure 5-10 - Innovation Technology: Zappar Augmented Reality Platform
Figure 5-11 - Innovation Technology: HP Indigo Ad Featuring Epac Packaging
Figure 5-12 - Innovation Technology: Glass Bottles Printed with O-I: Expressions
Figure 5-13 - Innovation Technology: Bud Light Rainbow Bottles for LGBTQ Pride
Month
6. APPENDIX
Figure 6-1 - Annual Growth in Real GDP, 2000 – 2018, Compared to 1980 – 2005
Average (percent)
Figure 6-2 - Annual Population Growth, 2003 – 2018 (percent)