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Search Engines in the US - Industry Market Research Report

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    Report

  • 49 Pages
  • June 2022
  • Region: United States
  • IBISWorld
  • ID: 481043

Look It Up: More Partnerships Among Industry Players Are Expected to Boost Concentration

Operators in the Search Engines industry run search engines that index webpages and display them to a user based on specified keywords and search terms. Over the five years to 2019, spending on internet advertising has maintained its momentum as consumer demand for internet access continues to grow, coupled with the adaptation of high-speed mobile connections. Cooperative activities among major players have helped boost the industry's already high market share concentration over the long term. In 2009, Microsoft Corporation (Microsoft) and Yahoo came together, signing an agreement that replaced Yahoo's search and ad-serving technologies with Microsoft's. Over the five years to 2024, industry revenue is expected to grow. Advertisers are expected to increasingly turn to search engine marketing due to its cost-effectiveness and efficiency advantages over traditional media. With proper analytics software installed, marketers can track which terms, advertisements and websites are the most effective, enabling incremental improvements in advertising campaigns.

This industry includes enterprises that operate search engines and other types of search-based websites that display advertisements. These search engines typically provide search services for free and earn income when a user clicks on an advertising link, known as a paid click. Websites may attract users to their search engines by offering a range of additional free services, such as e-mail, news, social networking, entertainment and other information.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.


Table of Contents

ABOUT THIS INDUSTRY

  • Industry Definition
  • Main Activities
  • Similar Industries
  • Additional Resources

INDUSTRY AT A GLANCE


INDUSTRY PERFORMANCE

  • Executive Summary
  • Key External Drivers
  • Current Performance
  • Industry Outlook
  • Industry Life Cycle

PRODUCTS & MARKETS

  • Supply Chain
  • Products & Services
  • Demand Determinants
  • Major Markets
  • International Trade
  • Business Locations

COMPETITIVE LANDSCAPE

  • Market Share Concentration
  • Key Success Factors
  • Cost Structure Benchmarks
  • Basis of Competition
  • Barriers to Entry
  • Industry Globalization

MAJOR COMPANIES


OPERATING CONDITIONS

  • Capital Intensity
  • Technology & Systems
  • Revenue Volatility
  • Regulation & Policy
  • Industry Assistance

KEY STATISTICS

  • Industry Data
  • Annual Change
  • Key Ratios

JARGON & GLOSSARY

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Alphabet Inc.
  • Microsoft Corporation
  • Verizon Communications Inc.
  • Blurb Inc.
  • Pond5 Inc.

Methodology

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