Search Engines in the US - Industry Market Research Report

Look it up: More partnerships among industry players will boost concentration

Search engines, which collect, organize and display the knowledge of the internet, are the backbone of the information age and helped popularize the ad-supported attention economy internet users take for granted. From 2018 to 2023, spending on internet advertising has maintained strong momentum as consumer demand for internet access continued to grow, driven by the adoption of LTE, 5G and unlimited mobile data plans. Additionally, despite COVID-19 depressing total advertising expenditure, digital advertising continued to grow as consumers practically lived online while stay-at-home orders were in place. As a result, search engine revenue from advertising is expected to rise at a CAGR of 10.1% to $242.8 billion, including an anticipated rise of 7.8% in 2023, with profit at 19.9%.

This industry includes enterprises that operate search engines and other types of search-based websites that display advertisements. These search engines typically provide search services for free and earn income when a user clicks on an advertising link, known as a paid click. Websites may attract users to their search engines by offering a range of additional free services, such as email, news, social networking, entertainment and other information.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry's key players and their market shares.