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Personal Luxury in Taiwan

  • ID: 4825087
  • Report
  • February 2020
  • Region: Taiwan
  • 14 pages
  • Euromonitor International
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Demand trends within personal luxury are changing as millennials become influential consumers. Personal luxury is no longer only a statement of wealth but also fashion and image, with consumers in Taiwan increasingly preferring products that are considered fashionable, well-known and promoted by online influencers and celebrities. Therefore, online exposure, awareness and social media marketing continue to become ever more important.

The Personal Luxury in Taiwan report offers a comprehensive guide to the size and shape of the Personal Luxury market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Personal Luxury retailing along with the development of consumers’ shopping patterns.

Product coverage: Designer Apparel and Footwear (Ready-to-Wear), Luxury Eyewear, Luxury Jewellery, Luxury Leather Goods, Luxury Portable Consumer Electronics, Luxury Timepieces, Luxury Writing Instruments and Stationery, Super Premium Beauty and Personal Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Personal Luxury market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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List Of Contents And Tables
  • Headlines
  • Prospects
  • Digital Development Offers Both Threats And Opportunities For Personal Luxury
  • Growing Demand For Affordable Luxury Goods Boosts Luxury Leather Sales
  • Falling Visitor Numbers From China Represent Threat To Growth
  • Competitive Landscape
  • Booming Demand For Luxury Leather Goods Boosts Sales Of Lvmh's Wide Range
  • Gucci Benefits From Affordable Luxury Trend And Targeting Of Younger Consumers
  • Growing Competition From More Convenient Online Distributors
  • Category Data
  • Table 1 Sales Of Personal Luxury By Category: Value 2014-2019
  • Table 2 Sales Of Personal Luxury By Category: % Value Growth 2014-2019
  • Table 3 Nbo Company Shares Of Personal Luxury: % Value 2014-2018
  • Table 4 Lbn Brand Shares Of Personal Luxury: % Value 2015-2018
  • Table 5 Distribution Of Personal Luxury By Format: % Value 2014-2019
  • Table 6 Forecast Sales Of Personal Luxury By Category: Value 2019-2024
  • Table 7 Forecast Sales Of Personal Luxury By Category: % Value Growth 2019-2024
  • Executive Summary
  • Luxury Brands Adjust Offering In Reaction To Macroeconomic Challenges
  • Falling Demand Among Chinese Tourists Impacts Sales
  • Leading Brands Look To Update Offer While Maintaining Traditional Appeal
  • Consumers Continue To Opt For Traditional Shopping Experience And Service
  • Targeting Of Younger And Aspirational Consumers To Boost Demand
  • Market Indicators
  • Table 8 Number Of High Net Worth Individuals (Hnwi): 2014-2019
  • Market Data
  • Table 9 Sales Of Luxury Goods By Category: Value 2014-2019
  • Table 10 Sales Of Luxury Goods By Category: % Value Growth 2014-2019
  • Table 11 Inbound Receipts For Luxury Goods By Country Of Origin: Value 2014-2019
  • Table 12 Nbo Company Shares Of Luxury Goods: % Value 2014-2018
  • Table 13 Lbn Brand Shares Of Luxury Goods: % Value 2015-2018
  • Table 14 Distribution Of Luxury Goods By Format And Category: % Value 2019
  • Table 15 Forecast Sales Of Luxury Goods By Category: Value 2019-2024
  • Table 16 Forecast Sales Of Luxury Goods By Category: % Value Growth 2019-2024
  • Sources
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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