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Personal Luxury in Germany

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    Report

  • 28 Pages
  • October 2023
  • Region: Germany
  • Euromonitor International
  • ID: 4825096
Personal luxury retail sales increased by 9% in current value terms to EUR13.9 billion in 2023, supported by growth recorded by leading players such as Louis Vuitton Deutschland GmbH. Growth in 2023 was also being fuelled by investment in luxury goods such as designer apparel and footwear (ready-to-wear) and luxury jewellery as an alternative asset class. Moreover, the prospect of utilising these goods for income generation through rental platforms has made them more attractive.

The Personal Luxury in Germany report offers a comprehensive guide to the size and shape of the Personal Luxury market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Personal Luxury retailing along with the development of consumers’ shopping patterns. Forecasts to 2027 illustrate how the market is set to change

Product coverage: Designer Apparel and Footwear (Ready-to-Wear), Luxury Eyewear, Luxury Jewellery, Luxury Leather Goods, Luxury Timepieces, Luxury Wearables Electronics, Luxury Writing Instruments and Stationery, Super Premium Beauty and Personal Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Personal Luxury market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

PERSONAL LUXURY IN GERMANYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Personal luxury sees rising current value sales in 2023
  • Designer apparel (ready-to-wear) dominates designer apparel and footwear (ready-to-wear)
  • Luxury eyewear sees rising current value sales in 2023
  • Retail sales of luxury jewellery top pre-pandemic levels in current value terms in 2023
  • Luxury leather goods sees positive value growth in 2023
  • Volume sales of luxury wearables electronics falling again in 2023
  • Positive current value growth but stagnating volumes for luxury timepieces in 2023
  • Continued current value growth for writing instruments and stationery in 2023
  • Positive current value growth again for super-premium beauty and personal care in 2023
  • Hugo Boss AG holds the lead in personal luxury in 2022
PROSPECTS AND OPPORTUNITIES
  • Value sales are expected to rise at 2023 constant prices during the forecast period
  • Focus on health, wellness and sustainability
  • E-commerce will be an opportunity and a challenge for personal luxury
CATEGORY DATA
  • Table 1 Sales of Personal Luxury by Category: Value 2018-2023
  • Table 2 Sales of Personal Luxury by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Personal Luxury: % Value 2018-2023
  • Table 4 LBN Brand Shares of Personal Luxury: % Value 2019-2023
  • Table 5 Distribution of Personal Luxury by Format: % Value 2018-2023
  • Table 6 Forecast Sales of Personal Luxury by Category: Value 2023-2028
  • Table 7 Forecast Sales of Personal Luxury by Category: % Value Growth 2023-2028
LUXURY GOODS IN GERMANY
EXECUTIVE SUMMARY
  • Luxury goods in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for luxury goods?
MARKET DATA
  • Table 8 Sales of Luxury Goods by Category: Value 2018-2023
  • Table 9 Sales of Luxury Goods by Category: % Value Growth 2018-2023
  • Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2018-2023
  • Table 11 NBO Company Shares of Luxury Goods: % Value 2018-2023
  • Table 12 LBN Brand Shares of Luxury Goods: % Value 2019-2023
  • Table 13 Distribution of Luxury Goods by Format and Category: % Value 2023
  • Table 14 Forecast Sales of Luxury Goods by Category: Value 2023-2028
  • Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources