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Personal Luxury in Brazil

  • ID: 4825101
  • Report
  • February 2020
  • Region: Brazil
  • 4 pages
  • Euromonitor International
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In 2019, the consumption of personal luxury in Brazil was consolidated in terms of the growth path initiated in 2018. The positive results in 2019 were the consequence of better economic indicators bringing prospects of gradual growth over the forecast period, assuming the maintenance of slight improvements. The worst period of economic crisis in the country’s recent history occurred during 2016 and 2017 and challenged the usually resilient luxury industry.

The Personal Luxury in Brazil report offers a comprehensive guide to the size and shape of the Personal Luxury market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Personal Luxury retailing along with the development of consumers’ shopping patterns. Forecasts to 2024 illustrate how the market is set to change

Product coverage: Luxury Goods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Personal Luxury market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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  • Personal Luxury in Brazil
  • February 2020
List of Contents and Tables
  • Headlines
  • Prospects
  • Economic recovery favours the resumption of personal luxury consumption
  • Some of the more affordable categories help boost personal luxury’s recovery
  • Emerging channels continue to gain importance and bring luxury closer to the middle class
  • Competitive Landscape
  • Illicit trade and counterfeit products still negatively impact personal luxury’s results
  • PVH Corp remains the biggest player in Brazilian personal luxury
  • Puig grows and takes advantage of the positive moment for super premium fragrances
  • Category Data
  • Table 1 Sales of Personal Luxury by Category: Value 2014-2019
  • Table 2 Sales of Personal Luxury by Category: % Value Growth 2014-2019
  • Table 3 NBO Company Shares of Personal Luxury: % Value 2014-2018
  • Table 4 LBN Brand Shares of Personal Luxury: % Value 2015-2018
  • Table 5 Distribution of Personal Luxury by Format: % Value 2014-2019
  • Table 6 Forecast Sales of Personal Luxury by Category: Value 2019-2024
  • Table 7 Forecast Sales of Personal Luxury by Category: % Value Growth 2019-2024
  • Executive Summary
  • Luxury goods consolidates its growth path while challenged by technological and cultural updates
  • Review period presents the most critical results during the economic crisis
  • Economic uncertainties discourage many brands from operating in Brazil, increasing concentration in the Competitive Landscape
  • New channels emerge as convenient alternatives or more entry-level offerings
  • Steadier economic environment leads to reheated projections for the forecast period
  • Market Indicators
  • Table 8 Number of High Net Worth Individuals (HNWI): 2014-2019
  • Market Data
  • Table 9 Sales of Luxury Goods by Category: Value 2014-2019
  • Table 10 Sales of Luxury Goods by Category: % Value Growth 2014-2019
  • Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2014-2019
  • Table 12 NBO Company Shares of Luxury Goods: % Value 2014-2018
  • Table 13 LBN Brand Shares of Luxury Goods: % Value 2015-2018
  • Table 14 Distribution of Luxury Goods by Format and Category: % Value 2019
  • Table 15 Forecast Sales of Luxury Goods by Category: Value 2019-2024
  • Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2019-2024
  • Sources
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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