About Online Advertising Market
The spend momentum of this market will be attributed to the practice of outsourcing online advertising by buyers from the BFSI, retail, automotive, FMCG, and IT sectors hospitality industries. Intensifying competition in these sectors is driving buyers to leverage advertising activities to promote and differentiate their products while increasing their customer base.
Covered in this report
The report provides actionable insights to improve source-to-contract cycle performance in the Global Online Advertising Market. It helps sourcing professionals formulate better category strategies, enhance savings, understand supplier and market challenges, and implement sourcing best practices.
Global Online Advertising Market, provides up-to-date information about market shifts and potential risks, as well as in-depth knowledge of products and services, which can help in planning and in executing category management activities. It focuses on the cost-saving aspects of procurement and on providing insights that can lead to optimization of category spend.
Category driver
Category management strategy
Procurement best practices
Key questions answered in this report
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
The spend momentum of this market will be attributed to the practice of outsourcing online advertising by buyers from the BFSI, retail, automotive, FMCG, and IT sectors hospitality industries. Intensifying competition in these sectors is driving buyers to leverage advertising activities to promote and differentiate their products while increasing their customer base.
Covered in this report
The report provides actionable insights to improve source-to-contract cycle performance in the Global Online Advertising Market. It helps sourcing professionals formulate better category strategies, enhance savings, understand supplier and market challenges, and implement sourcing best practices.
Global Online Advertising Market, provides up-to-date information about market shifts and potential risks, as well as in-depth knowledge of products and services, which can help in planning and in executing category management activities. It focuses on the cost-saving aspects of procurement and on providing insights that can lead to optimization of category spend.
Category driver
- Lack of in-house expertise
Category management strategy
- Evaluate the training provided to service providers' employees.
Procurement best practices
- Assess service providers' reporting frequency
Key questions answered in this report
- What are the market dynamics?
- What are the key market trends?
- What are the category growth drivers?
- What are the constraints on category growth?
- Who are the suppliers in this market?
- What are the demand-supply shifts?
- What are the major category requirements?
- What are the procurement best practices in this market?
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
Table of Contents
PART 01: EXECUTIVE SUMMARY
PART 02: MARKET INSIGHTS
PART 03: CATEGORY PRICING INSIGHTS
PART 04: COST-SAVING OPPORTUNITIES
PART 05: BEST PRACTICES
PART 06: CATEGORY ECOSYSTEM
PART 07: CATEGORY MANAGEMENT STRATEGY
PART 08: CATEGORY MANAGEMENT ENABLERS
PART 09: SUPPLIERS SELECTION
PART 10: SUPPLIERS UNDER COVERAGE
PART 11: US MARKET INSIGHTS
PART 12: CATEGORY DEFINITION
PART 13: APPENDIX
Companies Mentioned
- Omnicom Group Inc
- Publicis Groupe SA
- The Interpublic Group of Companies Inc
- Harte Hanks Inc
- WPP Plc
- Alliance Data Systems Corp
Methodology
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