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Development Strategy of 3D Sensor Unicorn Orbbec

  • Report

  • 29 Pages
  • July 2019
  • Region: Global
  • Market Intelligence & Consulting Institute (MIC)
  • ID: 4826059

Orbbec, a startup headquartered in Shenzhen of China and dedicated to 3D sensing technology development, has the world’s third-largest number of patents related to 3D sensing. With more than 2000 enterprise customers, this company has caught the attention of several venture capitalists and has become a unicorn firm with valuations greater than US$1 billion. This report analyzes Orbbec’s development milestones, product portfolio, business operations, secretes behind its success, and strategic plans.

Table of Contents

1. Development Milestones

2. ORBBEC's Product Portfolio
2.1 3D Sensing Devices
2.1.1 ASIC Chip
2.1.2 Embedded Module
2.1.3 3D Camera
2.2 Solutions for Different Industries
2.2.1 3D Sensing Solutions for Different Industries Exhibited at CES 2019

3.Business Performance
3.1 First Chinese Company to Supply Front-facing Structure Light 3D Module for Android Smartphones
3.2 Industry 3D Vision Sensor Services Cover 70% of Robot Companies Worldwide

4. Key to Success
4.1 Provide Comprehensive One-stop Solution with Independent 3D Patent Rights
4.2 Focus on Consumer Market and Smartphone Applications
4.3 Work with Strategic Investors to Compensate for Weaknesses

5. Future Strategies and Plans
5.1 Continue to Focus on Consumer 3D Sensing Products While Tapping into World-facing Application Markets
5.2 Increase Diversity of Industrial 3D Sensing Products to Become Leading AIoT Sensor Vendor

6. Author's Perspective

Glossary of Terms
List of Companies

List of Tables
Table 1 Orbbec's Corporate Milestones
Table 2 Specifications of Orbbec's ASIC Chips
Table 3 Specifications of Orbbec's Embedded Modules
Table 4 Orbbec's 3D Sensing Solutions
Table 5 Orbbec's 3D Sensing Solutions at CES 2019
Table 6 Android Smartphones with Front-facing 3D Sensing Module

List of Figures
Figure 1 Orbbec's 3D Sensing Technology and Products
Figure 2 Orbbec's Astra-series 3D Cameras
Figure 3 Oppo Find X with Orbbec's Astra P 3D Module
Figure 4 3D Sensing Supply Chain of iPhones
Figure 5 HP Z 3D Camera with Orbbec's Astra mini S 3D Module
Figure 6 Use Cases of Chinese Robotics Companies Adopting Orbbec's 3D Sensing Modules
Figure 7 Development of Ant Financial's Facial Recognition Payment System
Figure 8 3D Fitting Room by Sandi Zhiyi
Figure 9 Orbbec's Smart Home Solutions

Companies Mentioned

A selection of companies mentioned in this report includes:

  • ADI
  • Alibaba
  • AMS AG
  • Ant Financial
  • Apple
  • Baidu
  • Bosch
  • Cowell
  • Eventec
  • Finisar
  • Foxconn
  • Genius
  • GF Xinde Investment
  • GloFo
  • Gloke Blueway Technology
  • Gold Stone Investment
  • Green Pine Capital Partners
  • Hadilao
  • Himax
  • HP
  • Huawei
  • Infineon
  • Intel
  • IQE
  • Keenon
  • KFC
  • Largan
  • LG Innotek
  • Lumentum
  • Mantis Vision
  • MediaTek
  • Megvii
  • Microsoft
  • Ofilm
  • Oppo
  • Orbbec
  • OrinStar
  • OVT
  • Panasonic
  • Ping An Insurance Group
  • PTOT
  • Q Technology
  • Qualcomm
  • RPC Photonics
  • SAIF Partners
  • Sandi Zhiyi
  • Sense Time
  • Sesame Credit
  • Shandong Cable TV
  • Sharp
  • Sony
  • STM
  • Sunny Optical
  • TI
  • Truly Opto-electronics
  • TSMC
  • UBTech
  • Viavi
  • Win Semiconductor
  • Xinde Investment
  • Yu'ebao
  • Yunji Technology


Primary research with a holistic, cross-domain approach

The exhaustive primary research methods are central to the value that the analyst delivers. A combination of questionnaires and on-site visits to the major manufacturers provides a first view of the latest data and trends. Information is subsequently validated by interviews with the manufacturers' suppliers and customers, covering a holistic industry value chain. This process is backed up by a cross-domain team-based approach, creating an interlaced network across numerous interrelated components and system-level devices to ensure statistical integrity and provide in-depth insight.

Complementing primary research is a running database and secondary research of industry and market information. Dedicated research into the macro-environmental trends shaping the ICT industry also allows the analyst to forecast future development trends and generate foresight perspectives. With more than 20 years of experience and endeavors in research, the methods and methodologies include:


  • Component supplier interviews
  • System supplier interviews
  • User interviews
  • Channel interviews
  • IPO interviews
  • Focus groups
  • Consumer surveys
  • Production databases
  • Financial data
  • Custom databases


  • Technology forecasting and assessment
  • Product assessment and selection
  • Product life cycles
  • Added value analysis
  • Market trends
  • Scenario analysis
  • Competitor analysis