The Global Smart Watch Shipment Volume is Estimated to Reach 134 Million Units in 2020
The global smartwatch shipment volume is estimated to reach 134 million units in 2020 as the market has been inspired by the new generation of Apple Watch which can work without an iPhone and perform outstandingly in the medical sector over the years. As a result, the CAGR (Compound Annual Growth Rate) of the global smartwatch market between 2018 and 2022 is estimated at 16%.
Apple Watch has been the most appealing with unique functions and appearance and thus has been the best-selling product of its kind over the past two years. For this reason, other counterparts have been imitating Apple Watch’s specifications and functions. This report provides the development of the global smartwatch market, focuses on three key development trends observed and examines product strategies of key players, such as Apple, Fitbit, Fossil, and Garmin.
List of Topics
- Development of the global smartwatch industry, touching on the development of Apple and other brands
- Development of smartwatch features and includes its three key trends
- Development of brands, including Apple, Fitbit, Fossil, and Garmin, and their product strategies
Table of Contents
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Abardeen
- Adidas
- Apple
- ASUS
- BBK
- Dexcom
- E. Armani
- Epson
- Fitbit
- Fossil
- Garmin
- GOLiFE
- Guess
- Guider
- Huawei
- Kate Spade
- Kido
- Leadtek
- LG
- LV
- Michael Kors
- Microsoft
- Motorola
- Movado
- New Balance
- Nike
- Nokia
- Polar
- Qualcomm
- Samsung
- Suunto
- Swarovski
- TAG Heuer
- Teemo
- TomTom
- UA
- Xiaomi
- XTC
Methodology
Primary research with a holistic, cross-domain approach
The exhaustive primary research methods are central to the value that the analyst delivers. A combination of questionnaires and on-site visits to the major manufacturers provides a first view of the latest data and trends. Information is subsequently validated by interviews with the manufacturers' suppliers and customers, covering a holistic industry value chain. This process is backed up by a cross-domain team-based approach, creating an interlaced network across numerous interrelated components and system-level devices to ensure statistical integrity and provide in-depth insight.
Complementing primary research is a running database and secondary research of industry and market information. Dedicated research into the macro-environmental trends shaping the ICT industry also allows the analyst to forecast future development trends and generate foresight perspectives. With more than 20 years of experience and endeavors in research, the methods and methodologies include:
Method
- Component supplier interviews
- System supplier interviews
- User interviews
- Channel interviews
- IPO interviews
- Focus groups
- Consumer surveys
- Production databases
- Financial data
- Custom databases
Methodology
- Technology forecasting and assessment
- Product assessment and selection
- Product life cycles
- Added value analysis
- Market trends
- Scenario analysis
- Competitor analysis
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