United States Water Enhancer Market Growth, Trends and Forecast (2019 - 2024)

Market Overview

United States Water Enhancer Market is forecasted to grow at a CAGR of 9.3%. during the forecast period (2019-2024).

• In the United States, about one-third of the total population is suffering from obesity due to hectic work schedules of the people. This is leading to rising health concerns among the people leading to the demand of the product.
• There are many players in the water enhancer market with the increasing number of local players. Also, the consumers are moving away from carbonated soft drinks.

Scope of the Report

Global water enhancer market offers the product through pharmacy & health store, convenience store, hypermarket/supermarket, online channel and other distribution channels. The report analyzes the recent trends, drivers, and challenges affecting the US water enhancer market.

Key Market Trends

Rising Demand for Non-Carbonated Drinks

Owing to the rising consumer preferences for functional ingredients, the demand for functional beverages in the local market has lead to an increased demand from people seeking healthy drinking options. This has led to a boost in the demand for water enhancers, which are attributed to provide functional properties to water. To address the health concerns of the consumers, the manufacturers are adopting to the local needs and water enhancers are resonanting well with the consumers across the world.

Supermarkets and Hypermarkets are the Largest Distribution Channel

The major trend which may be attributed to the growth of water enhancers through supermarket/hypermarket include premiumization and health and wellness. Supermarkets make up the largest single market for the sale of water enhancers. Supermarket and hypermarkets, since they appeared, have played an important role in food and functional beverages distribution. The distribution model through this retail channel is widely accepted by both companies and consumers, due to the increasing consumer interaction with the premium shopping experiences in such retail formats. Pharmacies and health stores are generally one such retail, which indulge in direct business with the manufacturers, and hence, offer the consumers with attractive discounts.

Competitive Landscape

The US water enhancer market is dominated by players, such as Kraft Foods, Coca-Cola, PepsiCo, Nestle and Twinings. The Kraft Foods’s “Mio” brand leads the US water enhance market. These companies account for around 70% share of the total market for water enhancer. The strong distribution networks and acquisition of distribution companies are the major strategies used by players, to expand their retail presence.


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