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Wafer Biscuits Market - Growth, Trends, and Forecasts (2020 - 2025)

  • ID: 4827976
  • Report
  • April 2020
  • Region: Global
  • 110 pages
  • Mordor Intelligence

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FEATURED COMPANIES

  • Antonelli Bros Ltd
  • Elledi S.p.A
  • Lotte Corporation
  • Mars Inc
  • Nestlé S.A.
  • THE HERSHEY COMPANY
  • MORE
The wafer biscuits market is projected to register a CAGR of 5.12%, during the forecast period.

The increasing urbanization, which can be attributed to the change in demographics and high disposable income, is fuelling the growth of the wager biscuits market. The high profit margins and proliferation of supermarkets have led to a growing interest in premium products, thus providing growth opportunities in the future.

As the consumers crave for convenient breakfast options, the breakfast biscuit segment continues to record robust growth. One aspect that attracts customers is the availability of convenient and healthy on-the-go snack, and breakfast biscuits fit into this bracket.

Key Market Trends

Increasing Demand for Sweet Biscuits

The growing preference for convenient snacking, coupled with easier consumer accessibility through the advancing retail sector, is one of the few factors augmenting the growth of wafer biscuits market, globally. Moreover, the booming demand for healthy snacking has led many manufacturers to introduce health-efficient biscuits with fortified active ingredients, mainly protein, fibre, and vitamins. For instance, United Biscuits offers a range of fortified biscuits through its brand, McVities. In 2017, the brand launched McVitie’s Digestive Thins, with the innovation of digestive biscuits covered with milk chocolate. Sandwich biscuits are growing at the fastest pace, owing to the diversified flavor ranges and growing preferences among kids and the younger generation. In April 2018, Kraft Heinz introduced a new biscuit brand, KRAFT JIF JAF, targeting young Chinese adults. The new line of biscuits covered a range of sandwich biscuits, wafers, and butter cookies in unique flavor combinations, such as cheese, matcha tea and chili.

Europe Holds the Major Share in Wafer Biscuit Market

The European region dominates the global wafer biscuit market, with the largest share. This is due to the high standard of living and the presence of many vendors in the region. North America is the second largest market for wafers biscuits, with the United States leading in the region. However, the growth in consumption of wafers biscuits has been on the decreased in this region, due to growing health concerns among consumers. The Asia-Pacific region is expected to be the fastest-growing market during the forecast period, which can be attributed to a shift in consumer preference and the rising disposable incomes. Rise in urbanization in the region, specifically in China and India, has triggered a rise in the market demand for wafer biscuits, among other bakery and confectionary products.

Competitive Landscape

The leading market players have been using strategies, such as expansions and new product launches, to increase their global presence and their productivity. Innovations in snacks in the market, consumer preferences also meet the company objectives of reducing costs. Some of the major players in the market are Nestle SA, Mars, Mondelez International, Mars, and Hershey Food Corp, among others.

Reasons to Purchase this report:
  • The market estimate (ME) sheet in Excel format
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Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Antonelli Bros Ltd
  • Elledi S.p.A
  • Lotte Corporation
  • Mars Inc
  • Nestlé S.A.
  • THE HERSHEY COMPANY
  • MORE
1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Force Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION
5.1 By Form
5.1.1 Cream Filled
5.1.2 Coated
5.2 By Distribution Channel
5.2.1 Super Markets/ Hyper Markets
5.2.2 Convenience Stores
5.2.3 Online retailers
5.2.4 Others
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 United Kingdom
5.3.2.2 Germany
5.3.2.3 France
5.3.2.4 Russia
5.3.2.5 Italy
5.3.2.6 Spain
5.3.2.7 Rest of Europe
5.3.3 Asia-Pacific
5.3.3.1 India
5.3.3.2 China
5.3.3.3 Japan
5.3.3.4 Australia
5.3.3.5 Rest of Asia-Pacific
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Middle East & Africa
5.3.5.1 South Africa
5.3.5.2 Saudi Arabia
5.3.5.3 Rest of Middle East & Africa

6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Mars Inc
6.4.2 Nestlé S.A.
6.4.3 Mondelēz International, Inc
6.4.4 THE HERSHEY COMPANY
6.4.5 Lotte Corporation
6.4.6 Antonelli Bros Ltd
6.4.7 The Kellogg Company
6.4.8 Elledi S.p.A

7 MARKET OPPORTUNITIES AND FUTURE TRENDS
Note: Product cover images may vary from those shown

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  • Mars Inc
  • Nestlé S.A.
  • Mondelēz International, Inc
  • THE HERSHEY COMPANY
  • Lotte Corporation
  • Antonelli Bros Ltd
  • The Kellogg Company
  • Elledi S.p.A
Note: Product cover images may vary from those shown

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