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Middle East & Africa Coffee Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

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  • 100 Pages
  • June 2022
  • Region: Africa, Middle East
  • Mordor Intelligence
  • ID: 4828023
The Middle East & Africa coffee market is projected to grow at a CAGR of 7.5 % during the forecast period (2022-2027).

With the outbreak of COVID-19 the coffee prices continue to be extremely competitive in 2020 as coffee supplies remain limited due to restrictions over the globe. In addition, brokers and wholesalers there were shortage on beans along with that they faced difficulty in securing new supplies, import and export of coffee beans or roasted coffee were on hold due to government restriction in most of the countries. There is a steady increase in the demand for coffee during the COVID-19 pandemic situation working population were working from home and thus, the coffee consumption has increased to get themselves refreshed and charged which in turn has boosted the growth of the coffee market in the Middle Eastern region.

With the high demand of the coffee in the Middle East and African regions the market is set to observe a high growth in the production of coffee to meet its export demand. Some of the popular cafes in Uganda include Café Ceylon, Café Mocca, Café Javas, Prunes, and Kaawa Coffee that have been the go-to locations for coffee consumption, especially for the younger consumers, in the country. However, the rise in middle income class has also helped to increase consumption of coffee in the region of Africa, especially in countries like Kenya, Nigeria, Uganda, and South Africa which in turn boost the market.

The Middle East coffee market has drastically shift from traditional coffee shops to Advance or modern coffee shops with automatic coffee vending machine, exquisite ambiance and customized service techniques which accelerate the coffee market in the regions. Furthermore, With the growing culture for cafe and coffee outlets in countries like Saudi Arabia and the UAE the product ranges has expanded to cater to miscellany of tastes and preferences. Thus, the coffee market is growing in Middle Eastern region in recent years.

Key Market Trends

Growing Cafes Culture Among Young Population

The Middle East region has been a significant consumer of coffee for many centuries but there is a recent trend growing thrust for a specialty store in this region. Nowadays, consumers are keenly looking for certified coffee products to ensure about the credibility of their coffee purchases thus, they prefer consuming coffee in specialty coffee shops. Having more coffee choices and fewer restrictions in selecting the best coffee are helping in the opening of specialty stores in the region. Regional coffee shops could see a significant profit increase by upgrading the quality of coffee as consumers are interested in drinking coffee made from a specific origin. With an increase in consumer behavior towards an appreciation for good-quality coffee and desire for the sophisticated coffee taste profile is further helping the coffee market to grow during the forecast period. Furthermore, in Middle Eastern countries such as in UAE, Bahrain Oman the café culture has increased as people prefer drinking coffee in cafés which is intrinsically linked to the demand for specialty coffee wave in the region thus, it droves the growth of the coffee market in the region.

Ethiopia Dominating the Market

The growing demand for coffee consumption domestically and internationally provides an opportunity for African coffee market to grow and export its coffee production. Coffee consumption in Africa is changing, especially, in the urban areas. The rise in middle-class income has also helped to increase coffee consumption. There has also been a general increase in the demand for speciality and more premium coffees such as origin-specific coffees, with a gradual shift from instant coffee to more authentic or speciality coffee consumption. Ethiopia being the origin for Arabica coffee beans and the largest coffee producer in Africa, provides an opportunity to meet the demand for Arabica as it makes up most of the coffee used in speciality stores. According to the USDA, Ethiopia supplied 6,943 (1000 MT 60-kg bags) of Arabica coffee production in 2016-2017 and production is expected to grow due to demand for premium coffee in the market.

Competitive Landscape

The Middle-East and Africa coffee market is highly competitive with number of local and global manufacturers dominating the market which include Nestle, Starbucks Corporation, Dunkin' Brands, The Coca-Cola Company, Jacobs Douwe Egberts among others. The expansion includes the construction of a waste water treatment plant, a new coffee processing plant, the upgrading of existing coffee processing and a state of the art coffee drying plant. The giant manufcturers have intensified their R&D efforts, in order to develop a niche and innovative products based on the requirements of the end-user industry. The manufacturer are majorly concentrating on enhancing their product quality to obtain a competitive edge among other players in the market.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
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Table of Contents

1.1 Study Assumptions and Market Definition
1.2 Scope of the Study



4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry

5.1 By Product Type
5.1.1 Whole-Bean
5.1.2 Ground Coffee
5.1.3 Instant Coffee
5.1.4 Coffee Pods and Capsules
5.2 By Distribution Channel
5.2.1 On-Trade
5.2.2 Off - Trade Supermarket/Hypermarket Convenience stores Specialist retailers Others
5.3 Geography
5.3.1 South Africa
5.3.2 Saudi Arabia
5.3.3 United Arab Emirates
5.3.4 Nigeria
5.3.5 Rest of Middle East Countries

6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Unilever Group
6.4.2 Starbucks Corporation
6.4.3 Dunkin' Brands
6.4.4 The Coca-Cola Company
6.4.5 The Kraft Heinz Co.
6.4.6 Original Beans
6.4.7 Tchibo Coffee International Ltd.
6.4.8 Medd Cafe and Roastery​
6.4.9 Luigi Lavazza S.p.A.
6.4.10 Morphy Richards



Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Unilever Group
  • Starbucks Corporation
  • Dunkin' Brands
  • The Coca-Cola Company
  • The Kraft Heinz Co.
  • Original Beans
  • Tchibo Coffee International Ltd.
  • Medd Cafe and Roastery​
  • Luigi Lavazza S.p.A.
  • Morphy Richards