North America Dairy Beverages Market - Growth, Trends, and Forecasts (2019 - 2024)

Market Overview

North America dairy beverages market is expected to register a CAGR of 6.23%, during the forecast period of 2019-2024.

• The demand for new flavored and nutrition rich dairy product gaining popularity, as the consumers are shifting to the vegan diet to fulfill their nutrition needs. The market of flavored milk is the major focus for increasing the growth in this sector.
• Increasing consumer awareness, especially for functional foods and dietary supplements, has been a major factor for market development in recent times.

Scope of the Report

North America dairy beverage market is segmented by type, packaging, and distribution channels. By type the dairy beverage market is segmented into standard white milk, flavored milk, drinking yogurt, functional milk, and others. Standard white milk holds the highest share in the global dairy beverage market. By packaging type, the dairy-based beverage market has been categorized into can, bottle, pouch, and others. On the basis of the distribution channel, the market is segmented into convenience stores, supermarkets/hypermarkets, grocery stores, online, and others. Also, the study provides an analysis of the dairy beverages market in the emerging and established markets across the region, including the United States, Mexico, Canada, and the rest of North America.

Key Market Trends

Growing Demand for Probiotic Beverages

Consumers are looking for beverages that give an additional benefit other than quenching their thirst. The increasing amount of health-conscious population is the major factor boosting the growth of the dairy-based probiotic beverage market. Probiotic beverages have additional nutritional benefits that may help to maintain the balance of the body, especially the gut. Many fruits and beverages companies are extending their product line by adding probiotic beverages to their portfolio, which includes functional beverages. Functional foods and probiotic drinks are trending food habit all over the world.

Growing Demand for Functional Beverages

The market for the dairy-based beverage is increasing very rapidly, as consumers are paying more attention to health and well-being. In North American, beverages are no longer viewed solely as a quick refreshment. However, they have become more convenient nutrient and food supplement products. The region is strongly influenced by consumer focus on gut health augmenting the probiotic and functional drinks market. Dairy beverage manufacturers are marketing various probiotic and functional drinks by emphasizing on their good health benefits, greater accessibility, and the availability of multiple flavors. The consumer segments driving the growth of the market include aging consumers looking for vitality, millennials who are willing to try new products with wellness benefits, and busy consumers seeking for ‘quick health’.

Competitive Landscape

Some of the major players in the North America dairy beverages market are Arla foods, Blue Diamond Growers Inc, Kroger, Living Harvest Foods Inc, Nestle, Chr. Hansen, Dean Foods, and Danone, among others.


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