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Italy Coffee Market - Growth, Trends, COVID-19 Impact, and Forecast (2022 - 2027)

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  • 100 Pages
  • June 2022
  • Region: Italy
  • Mordor Intelligence
  • ID: 4828026
UP TO OFF until Sep 30th 2022
The Italian coffee market is projected to register a CAGR of 2.3% during the forecast period (2022-2027).

Owing to the lockdown, which was in effect in the country by the end of the first quarter of 2020, all non-essential businesses were ordered to remain closed, with a particular focus on the on-trade channel. Despite restrictions being eased, a full recovery to pre-COVID levels in the on-trade channel is not expected before 2022. Over the long term, the increased demand is expected from the off-trade channel, as consumers were growing comfortable with consumption at home during the lockdown.

Coffee is an integral part of Italian culture. According to Eurostat statistics, Italy is the second-largest importer of green coffee beans in Europe, after Germany.

In Italy, the increased personalization within the coffee industry, from coffee beans to standard ground coffee and coffee pods, and the availability of different ranges of products offering high-quality coffee pods and capsules are expected to support the market growth.​

Key Market Trends

Lifestyle and Culture Drives Coffee Market in Italy

Coffee is an integral part of Italian culture. Italians tend to value high-quality coffees, and they are loyal to specific flavors and Italian brands. Coffee is consumed at various moments of the day, usually with sugar and no milk, except cappuccino, macchiato, marocchino, and caffè latte. 75% of the coffee consumed by Italians was at home.

In recent years, there’s been a sharp rise in single person households. Also, Italian young professionals have a higher level of disposable income than in the past. Due to pessimism about the future, they’re keen to spend it that is saving is seen as a pointless pursuit. They are particularly keen to spend on high-quality products and luxury brands. Coffee has become an integral part of Italian culture, with around 8 million bags imported annually. The availability of a wide range of coffee types, flavors, and brewing styles and growth in the number of food outlets and retail stores are the drivers fuelling the growth of the coffee market.

Increasing Out-of-Home Coffee Consumption Boosting the Market

With the strong heritage of traditional coffee-drinking culture, Italians prefer to drink coffee from local independent coffee shops. Italy is the leading country in the number of out-of-home coffee servings in Europe. With the growing consumer trends for convenience, healthier eating is going to disrupt the traditional coffee market in the country. Coffee quality is considered a leading success factor for a coffee shop in Italy. There is a relative lack of knowledge about what constitutes quality. With growth primarily expected from traditional brands of local specialty shops and Starbucks, the imminent arrival into the market helps the growth of the coffee market during the forecast period. The incoming of Starbucks in Italy is expected to increase the availability of different types of coffee products in the market studied.

Competitive Landscape

The market is highly competitive, with key players operating in the market, including Nestle SA, Kimbo SpA., and Luigi Lavazza SpA. The sustainable competitive advantage through differentiation is high. Manufacturers are increasingly introducing product innovations in terms of offerings, price, and packaging, leading to a high degree of competition in the market. Due to the high growth potential of coffee in European countries, most companies are trying to establish themselves in these regions by expanding their production lines to serve the increasing need for coffee across the region. The ease of use of these products a premium flavour to coffee. Good marketing by the key players and the wide variety of flavours have together contributed to their increasing popularity in Italy and other European countries.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

This product will be delivered within 2 business days.

Table of Contents

1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Consumers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitutes
4.3.5 Degree of Competition
5.1 By Product Type
5.1.1 Whole-Bean
5.1.2 Ground Coffee
5.1.3 Instant Coffee
5.1.4 Coffee Pods and Capsules
5.2 By Distribution Channel
5.2.1 On-Trade
5.2.2 Off-Trade Supermarket/Hypermarket Convenience Stores Specialist Retailers Other Distribution Channels
6.1 Most Adopted Strategies
6.2 Market Positioning of Players
6.3 Company Profiles
6.3.2 Nestlé SA
6.3.3 Kimbo SpA
6.3.4 Massimo Zanetti Beverage Group
6.3.5 Illycaffè SpA
6.3.6 Casa del Caffe' Vergnano SpA
6.3.7 Aromatica SRL
6.3.8 Gruppo Gimoka SRL
6.3.9 Pellini Caffè SpA
6.3.10 Hausbrandt Trieste 1892 SpA

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Nestlé SA
  • Kimbo SpA
  • Massimo Zanetti Beverage Group
  • Illycaffè SpA
  • Casa del Caffe' Vergnano SpA
  • Aromatica SRL
  • Gruppo Gimoka SRL
  • Pellini Caffè SpA
  • Hausbrandt Trieste 1892 SpA