United States Food Sweetener Market - Growth, Trends and Forecast (2019 - 2024)

Market Overview

United States food sweetener market is projected to grow at a CAGR of 0.9% during the forecast period of (2019-2024).

• United States is among the world's largest sugar producers. Unlike most other producing countries, the United States has both large and well-developed sugarcane and sugar beet industries.
• The demand for natural sweeteners is primarily due to the health food trend. The rising awareness regarding the harmful effects of excessive sugar consumption is augmenting the market’s growth.
• Companies, such as Coca Cola, PepsiCo, and Cargill, introduced products that contain natural sweeteners, which are expected to have positive effects on health. Furthermore, companies are focusing on catering to the rising demand for low-calorie products
• Currently, the US market is saturated, in the case of, both, natural and artificial sweeteners. Thus, the market is growing at a slow pace. These factors are augmenting the competition in the market studied.

Scope of the Report

United States food sweetener market is segmented by type as sucrose, starch sweeteners, and sugar alcohols, high-intensity sweeteners (HIS). Starch sweeteners and sugar alcohols include dextrose, HFCS, maltodextrin, sorbitol, xylitol, others. The other starch sweeteners and sugar alcohols include glucose syrup, glucose-fructose syrup, fructose-glucose syrup, isoglucose, fructose, mannitol, maltitol, erythritol, lactitol, isomalt. High-Intensity sweeteners include sucralose, aspartame, saccharin, cyclamate, ace-k, neotame, stevia and others. The other HIS includes glycyrrhizin, mogroside V, Luo Han Guo, thaumatin, monatin. By application as dairy, bakery, beverages, confectionery, soups, sauces and dressings and others.

Key Market Trends

Demand for Clean Label Solutions

Clean label is now regarded as a standard in the food industry. Minimal, transparent, and recognizable ingredient list is highly demanded by consumers around the world, which propels manufactures to highlight the natural origin of the product. Concerns about food handling, excessive usage of food additives, preservatives, sweeteners, and flavorings have led the consumer demand for transparency in the label, and the food supply chain as a whole. Food manufacturers are required to include the contents and place of origin on the label. This has led manufacturers to increase the usage of maple syrup in food applications thereby leading to a rise in production of maple syrup in the country. Amid growing awareness of the ill effects of artificial additives, lack of a clean label is proving to be a major restraint in the market.

High Intensity Sweeteners (HIS) Segment is Growing in United States Market

This growth is due to increased awareness and usage of dietary foods. However, consumption growth for HIS as a class has slowed to near zero in North America. Another major driver is the growing population of overweight, obese, and diabetic patients which is resulting in growth in this category. Although presently, HIS does not constitute a major share of the market, this is the fastest growing segment due to the rising health concerns among people. Aspartame and sucralose are the most famous sweeteners in the HIS segment. Stevia is also seeing a major demand in the natural sweeteners category. Most diet soft drink bottlers, certainly those in the United States have now switched from 100% aspartame to blends of aspartame and ace-K for their second-ranking brands, and some top line brands.

Competitive Landscape

The leading players in this segment are Cargill, Stevia First Corporation, and Tate and Lyle Plc. Companies are bringing innovations in the stevia-derived products to meet the consumer demand for a non-caloric natural sweetener.


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