Brazil Food Sweetener Market - Growth, Trend, and Forecast (2019 - 2024)

Market Overview

Brazil food sweetener market is projected to grow at a CAGR of 0.99% during the forecast period of (2019-2024)

• Brazil is the world’s largest producer and exporter of sugar. A high level of sweetener consumption, coupled with the emerging economic status of the country, makes it an attractive market destination.
• The success of the sweetener products can be understood from the recent success of the Brazilian sugar mills. These mills are responsible for over 90% of the domestic sugar output and they have crushed over 5.26 million metric tons in the beginning months of 2016, a significant jump from the 292,600 metric ton of the previous year.
• Brazil’s stevia growth is due to increased awareness and usage of dietary foods. Another major driver is the growing population of overweight, obese, and diabetic patients, which in turn causing growth in this category.

Scope of the Report

The Brazil food sweetener market is segmented by type as sucrose, starch sweeteners and sugar alcohols, high-intensity sweeteners (HIS). Starch sweeteners and sugar alcohols include dextrose, HFCS, maltodextrin, sorbitol, xylitol, others. The other starch sweeteners and sugar alcohols include glucose syrup, glucose-fructose syrup, fructose-glucose syrup, isoglucose, fructose, mannitol, maltitol, erythritol, lactitol, isomalt. High-Intensity sweeteners include sucralose, aspartame, saccharin, cyclamate, ace-k, neotame, stevia and others. The other HIS includes glycyrrhizin, mogroside V, Luo Han Guo, thaumatin, monatin. By application as dairy, bakery, beverages, confectionery, soups, sauces and dressings and others.

Key Market Trends

Stevia Sugar Substitute holds the Largest Market Share

The rates of obesity and type 2 diabetes are high in Brazil leading the government to take actions to restrict sugar intake, and stevia is considered as “number one priority ingredient”. Owing to the high plea for natural and organic food products, the food processing companies are incorporating natural food ingredients in their products. In Brazil, stevia is used extensively by food industries as it can be used in low dosage in beverages, hard candies, and cereals. For instance, Tate & Lyle, a global key player of the sweetener market collaborating with Sweet Green Fields have launched Label-friendly, ‘natural flavor’ glycosylated stevia extract in Brazil. The product is cheaper and blends easily with other ingredients.

High Application in Beverages Segment

Consumers of Brazil desire for diet beverages which are leading to the growth of the market studied. Diet carbonated soft drinks incorporating sugar substitutes are majorly consumed in Brazil. In Brazil, the manufacturers of non-alcoholic beverages like nectars, juices, energy drinks, carbonated soft drinks and sports drinks are replacing sugar with a low or no-calorie sugar substitute, claiming “low in sugars” or “reduced in sugars” to the front label of their products. The prohibition to use an amalgamation of sugar with low or no-calories sweeteners to make reduced-calorie beverages has constrained the sweetener market in Brazil however, this decree has provided the ingredient producers to come up with new ingredients tool that can feed the trending demands of health-conscious consumers. Thus an increase in the number of beverage industries is driving the sweetener market in Brazil.

Competitive Landscape

The leading companies are focused on launching innovative, low-calorie, and natural ingredient based products. The Brazil food sweeteners market is driven by a large number of prominent players. Currently, there are several active players in this industry, such as Cargill Inc., Tate & Lyle, Dupont, and Ingredion, among others. Acquisitions, new product launches, joint ventures, and expansion are the most preferred growth strategies.


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