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Asia-Pacific Beer Market - Growth, Trends And Forecast (2019 - 2024)

  • ID: 4828281
  • Report
  • May 2019
  • Region: Asia Pacific
  • 90 Pages
  • Mordor Intelligence


  • Anheuser-Busch InBev
  • Asahi Breweries Ltd.
  • Carlsberg Group
  • Heineken N.V.
  • Kirin Holdings Co. Ltd.
Market Overview

Asia-Pacific Beer market is forecasted to reach USD 335 billion by 2024, witnessing a CAGR of 7.45% during the forecast period (2019 - 2024).
  • Beer is one of the most popular alcoholic drinks consumed in the Asia-Pacific region. It is one of the oldest beverages in the world prepared by the fermentation of grains.
  • The significant change in the social lifestyle of the working population has majorly contributed to the growth of the Asia-Pacific beer market. The rise in disposable income has led to a high demand for premium and expensive beers among consumers.
  • Observing the immense growth potential in the Asia-Pacific region, international players are tapping the markets in developing economies such as India and China.

Scope of the Report

The consumption of beer has augmented in Asia-Pacific in recent years due to the rise in disposable income and an increase in consumer preferences for beer over other alcoholic beverages. Additionally, cultural changes and the adoption of western culture have influenced the perception of consumers toward alcoholic beverages, especially beer. By type, the beer market has been segmented under Lager, Ale, and Others. Further segmentation has been done on the categories of beers that include: Standard Beer, Premium Beer, and Super Premium Beer. The distributional segmentation of beer included On-Trade and Off-Trade channels.

Key Market Trends

China Dominating Beer Export In APAC Region

A wide range of beers is available in the market with, each one having its own characteristic tastes and flavors. A considerable increase in the consumption of beer has been observed in India due to its growing youth population with a preference for beer. Changing lifestyles and consumer preferences have considerably boosted the adoption of beer in the Asia-Pacific region. Owing to the increasing demand in the region, companies operating in the region have grown to feed the demand of other countries as well. Notably, China recorded the highest beer export across the Asia-Pacific region followed by Thailand and Singapore.

Growing Preference For Low Alcohol By Volume (ABV)

There has been a consistent growth in preference for low alcohol by volume beverages and the sales of no-alcohol and low-alcohol beers have been rising with the growing interest from health-conscious consumers and a wider choice of new ranges with improved taste. Another driving factor is that the low-alcohol beers are now cheaper than their high alcoholic equivalents, for those of 2.8% ABV and less. The cost reduction would drive the market for low-alcohol alcohols such as craft beer. The scenario is much prominent in developing countries like China, Singapore, Australia, and India.

Competitive Landscape

The major players engaged in providing beer in the Asia-Pacific region are Asahi Breweries Ltd., Heineken N.V., Anheuser-Busch InBev, Carlsberg Group, SABMiller Plc, Kirin Holdings Co Ltd and others. The market is fragmented as a large number of people are engaged in catering to the surging demand of the region. The key strategies adopted by the companies include product innovation, expansion, and strategic partnerships, to attain competitive advantage in the market.

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  • Anheuser-Busch InBev
  • Asahi Breweries Ltd.
  • Carlsberg Group
  • Heineken N.V.
  • Kirin Holdings Co. Ltd.

1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
3.1 Market Overview
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5.1 Type
5.1.1 Lager
5.1.2 Ale
5.1.3 Others
5.2 Distribution Channel
5.2.1 On-Trade
5.2.2 Off-Trade
5.3 Geography
5.3.1 China
5.3.2 Japan
5.3.3 India
5.3.4 Australia
5.3.5 Vietnam
5.3.6 Thailand
5.3.7 Rest of Asia-Pacific
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Anheuser-Busch InBev
6.4.2 Beijing Yanjing Brewery Ltd.
6.4.3 Carlsberg Group
6.4.4 China Resources Enterprise
6.4.5 Heineken N.V.
6.4.6 Kirin Holdings Co. Ltd.
6.4.7 Asahi Breweries Ltd.
6.4.8 United Breweries Group (UB Group)
Note: Product cover images may vary from those shown

A selection of companies mentioned in this report includes:

  • Anheuser-Busch InBev
  • Beijing Yanjing Brewery Ltd.
  • Carlsberg Group
  • China Resources Enterprise
  • Heineken N.V.
  • Kirin Holdings Co. Ltd.
  • Asahi Breweries Ltd.
  • United Breweries Group (UB Group)
Note: Product cover images may vary from those shown