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Germany Hair Care Market - Growth, Trends and Forecasts (2019 - 2024)

  • ID: 4828368
  • Report
  • Region: Germany
  • 80 pages
  • Mordor Intelligence
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FEATURED COMPANIES

  • Beiersdorf AG
  • Coty INC.
  • Garnier
  • Henkel
  • Loreal SA
  • Procter & Gamble
  • MORE
Market Overview

German Hair Care Market is growing at a CAGR of 2.08% during the forecast period (2019-2024).
  • In Germany, a growing number of people have gained awareness about the benefits of natural and organic products, the effects of harmful chemicals in the existent ones, and the ability to take care of hair in the house itself, which is resulting in a decline in salon visits.
  • Apart from this, the market in the country is driven by the presence of global players such as Beiersdorf AG, Henkel, and various others. Being local, these companies are well aware of the client preferences in the country, and are launching new products at a regular interval.
Scope of the Report

Germany Hair care market is segmented by Type as Shampoo, Conditioner, Hair Oil, Hair Spray, Other Types, by Distribution Channel as Supermarket/Hypermarket, Convenience Stores, Specialty Stores, Online Stores, Other Distribution Channels

Key Market Trends

Growing Demand For Organic/Natural Cosmetic Products

In Germany, a growing number of people have gained awareness about the benefits of natural and organic products. The high demand for natural ingredients has been quite evident in the market studied, which has led to the majority of companies launching products with nature-inspired ingredients, such as plant-inspired and premium botanical ingredients. The organic hair care products are available with a variety of specifications that are specially produced for different types of hair, such as dry scalp, normal and oily scalp. The global atmospheric and seasonal changes affect the hair growth to a considerable extent, which is one of the major reasons driving the consumption of organic hair care products.

Shampoo Holds A Major Market Share

The demand for shampoos is growing, due to a rising prevalence of disorders related to hair, such as dandruff, hair fall, oily hair, dryness of hair, itchiness, and many others. The growth of the shampoo market is also supported by a changing lifestyle and growing urbanization, along with increasing environmental pollution. Also, the introduction of innovative products, such as herbal shampoos, along with employing aggressive marketing strategies will also boost the growth of the shampoo market. Also, the trend of using different types of shampoos for different hair related problems will give a fillip to the market of shampoos.

Competitive Landscape

Germany Hair Care Market is a competitive market with the presence of various small and big companies. Major companies dominates the market with a major market share. Companies comes up with various stratergies to remain in the competition. Acquisitions and product innovations are the major stratergies followed. Players are also into incorporating natural/organic products in their portfolio.
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Beiersdorf AG
  • Coty INC.
  • Garnier
  • Henkel
  • Loreal SA
  • Procter & Gamble
  • MORE
1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY
3.1 Market Overview

4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porters Five Force Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION
5.1 Product Type
5.1.1 Hair Spray
5.1.2 Conditioner
5.1.3 Shampoo
5.1.4 Hair Oil
5.1.5 Others
5.2 Distribution Channel
5.2.1 Hypermarket/Supermarket
5.2.2 Specialty Store
5.2.3 Convenience Store
5.2.4 Online Stores
5.2.5 Others

6 COMPETITIVE LANDSCAPE
6.1 Major Strategies by Key Players
6.2 Most Active Companies in the Past Five Years
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Garnier
6.4.2 Henkel
6.4.3 Loreal SA
6.4.4 Procter & Gamble
6.4.5 Shiseido Company, Limited
6.4.6 Unilever
6.4.7 Coty INC.
6.4.8 Beiersdorf AG
6.4.9 Revlon

7 MARKET OPPORTUNITIES AND FUTURE TRENDS
Note: Product cover images may vary from those shown
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  • Garnier
  • Henkel
  • Loreal SA
  • Procter & Gamble
  • Shiseido Company, Limited
  • Unilever
  • Coty INC.
  • Beiersdorf AG
  • Revlon
Note: Product cover images may vary from those shown
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