The global water softener market was valued at $2,051.30 million in 2017 and is projected to reach $3,570.40 million by 2025, growing at a CAGR of 7.1% from 2018 to 2025. Water is a vital raw material in numerous manufacturing industries such as pulp & paper, food & beverages, metal & mining, and power generation including others. These industries utilize water for production processes such as fabrication, processing, washing, diluting, and cooling. Water is also used for household and drinking purposes. When water contains a significant amount of calcium and magnesium, it is called hard water. Hard water is responsible for clogging pipes and to complicate soap and detergent dissolving in water. Water softening is a technique that removes the ions that cause the water to be hard, in most cases calcium and magnesium ions. Iron ions are also removed during the softening process.
Presently, rapid urbanization has increased the need for municipal water treatment to cater to the growing demand for drinking water and sanitation services. Increase in demand for water softeners in end-user industries and rise in investment in industrial sector are expected to boost the demand for water softeners in the global market. However, alternate water purifying technologies are restraining the growth of the global water softeners market. Substitute methods for water treatment, such as membrane processes and UV radiation, involves membrane processes, which include microfiltration, ultrafiltration, nanofiltration, and reverse osmosis. These methods can remove bacteria, viruses, and a wide range of chemical contaminants with negligible or least chemical usage on a small scale. There is an increase in the adoption of alternate methods to reduce the usage of chemicals and thus filter the water for consumption. This boosts the growth of the water softeners market However, the market is yet to explore its full potential. Nevertheless, growth in opportunities for key players to expand and introduce innovation in the water softener market for the emerging economies such as India and Japan is anticipated to provide lucrative growth opportunities for the growth of the global water softeners market.
Based on type, the global water softeners market is segmented into salt-based water softeners and salt-free water softeners. The increase in use of salt-based water softeners in residential application drives the growth of the salt-based water softener market. Based on end use, the market is divided into residential, industrial, and municipal. The rise in requirement of clean and safe drinking water in residential areas also boosts the growth of the water softeners market. Geographically, the market is bifurcated into North America, Europe, Asia-Pacific, and LAMEA.
To stay competitive in the global water softener market, key players have adopted strategies such as agreement, acquisition, collaboration, partnership, expansion, and product & technology launch to gain competitive advantage in this market. The key players profiled in this report include Culligan International Company, Kinetico UK Ltd, NuvoH2O, LLC, US Water System, Inc., and Ecowater System, LLC. The other key players include Ion Exchange (India) Limited, Hague Quality Water, Harvey Water Softener, Pelican Water System, and Canature Environment Products Co., Ltd. In an instance, Ion Exchange (India) Limited launches high purity water generation product for the pharma industry. This product launch has strengthened its water treatment product portfolio.
Key Benefits for water softener market
Porter’s five forces analysis helps analyze the potential of buyers and suppliers and the competitive scenario of the industry for strategy building.
This report outlines the current trends and future scenario of the water softeners market from 2018 to 2025 to understand the prevailing opportunities and potential investment pockets.
Major countries in each region are mapped according to their individual revenue contribution to the global/regional market.
The key drivers, restraints, and opportunities and their detailed impact analysis are elucidated in the study.
The profiles of the key players along with their key strategic developments are enlisted in the report.
Water softener Key Market Segments:
By Type
Salt-Based
Salt-Free
By End-use
Residential
Municipal
Industrial
By Region
North America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Spain
Italy
Rest of Europe
Asia-Pacific
China
India
Japan
South Korea
Rest of Asia-Pacific
LAMEA
Brazil
South Africa
Saudi Arabia
Rest of LAMEA
What is the estimated value of the Global Water Softener Market?
What is the growth rate of the Global Water Softener Market?
What is the forecasted size of the Global Water Softener Market?
Report Attribute | Details |
---|---|
No. of Pages | 140 |
Published | January 2019 |
Forecast Period | 2017 - 2025 |
Estimated Market Value ( USD | $ 2051.3 million |
Forecasted Market Value ( USD | $ 3570.4 million |
Compound Annual Growth Rate | 7.2% |
Regions Covered | Global |
Table of Contents
Executive Summary
According to this report titled, 'Water Softeners Market by Type and End-use: Global Opportunity Analysis and Industry Forecast, 2018 - 2025' the global water softeners market was valued at $2,051.30 million in 2017 and is projected to reach $3,570.40 million by 2025, growing at a CAGR of 7.1% from 2018 to 2025. Water is a universal solvent and it contains minerals such as calcium and magnesium. These minerals are responsible for causing hardness in water. These dissolved solids result in scaly build up on everything from dishes, to pipes, to the heating elements of appliances, and own body too. Soap scum and clogged, corroded plumbing is usually the result of hard water. Water softeners remove those hard minerals, prolonging the life of appliances that utilize water.Presently, rapid urbanization has increased the need for municipal water treatment to cater to the growing demand for drinking water and sanitation services. Increase in consumption of water across the globe is the major factor that drives the global water softeners market. In addition, increase in industrial activities and world population drives the global market for the water softeners. However, presence of alternative treatment technologies is expected to hamper the market growth.
Growing opportunities for market players to expand business of water softeners in emerging economies such as India and Japan are expected to provide lucrative growth opportunities for the growth of the global water softeners market.
Based on type, the global water softeners market is segmented into salt-based water softeners and salt-free water softeners. Salt-free water softeners are less expensive to buy than their salt-based counterparts. They are preferred as they do not use any chemicals to soften the water and neutralize contaminants such as calcium and magnesium so that they do not stick to surfaces. They are easy to install, and maintenance cost is also less.
Based on end use, the market is divided into residential, industrial, and municipal. Water softeners are increasingly used in residential application to reduce corrosion of the plumbing pipes and fixtures problems.
Geographically, the market is bifurcated into North America, Europe, Asia-Pacific, and LAMEA. North America holds the major share in the global water softeners market due to the growth in the industrial sector is the major reason for increase in water demand. Prevalence of water-borne diseases in this region is also generating need for water softeners. In addition, environmental obligations regarding use of clean water, water recycling, and reuse also drive the North American water softeners market.
Key Findings of the Water Softeners Market:
The North America region is growing with a CAGR of 7.5% during the forecast period.
The residential segment is projected to grow at the highest CAGR during the forecast period.
The Salt-based water softeners nearly occupied two-third share in 2017.
Residential segment accounted for three-fifth share of the global market in 2017.
Market players have adopted agreement, acquisition, collaboration, partnership, expansion, and product & technology launch to gain competitive advantage in this market. The key players profiled in this report include Culligan International Company, Kinetico UK Ltd, NuvoH2O, LLC, US Water System, Inc., and Ecowater System, LLC. The other key players include Ion Exchange (India) Limited, Hague Quality Water, Harvey Water Softener, Pelican Water System, and Canature Environment Products Co., Ltd. In an instance, Ion Exchange (India) Limited launches high purity water generation product for the pharma industry. This product launch has strengthened its water treatment product portfolio.
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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