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Water Softeners Market by Type and End-use: Global Opportunity Analysis and Industry Forecast, 2018 - 2025

  • ID: 4828456
  • Report
  • Region: Global
  • 140 pages
  • Allied Analytics LLP
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water softener market Overview:

The global water softener market was valued at $2,051.30 million in 2017 and is projected to reach $3,570.40 million by 2025, growing at a CAGR of 7.1% from 2018 to 2025. Water is a vital raw material in numerous manufacturing industries such as pulp & paper, food & beverages, metal & mining, and power generation including others. These industries utilize water for production processes such as fabrication, processing, washing, diluting, and cooling. Water is also used for household and drinking purposes. When water contains a significant amount of calcium and magnesium, it is called hard water. Hard water is responsible for clogging pipes and to complicate soap and detergent dissolving in water. Water softening is a technique that removes the ions that cause the water to be hard, in most cases calcium and magnesium ions. Iron ions are also removed during the softening process.

Presently, rapid urbanization has increased the need for municipal water treatment to cater to the growing demand for drinking water and sanitation services. Increase in demand for water softeners in end-user industries and rise in investment in industrial sector are expected to boost the demand for water softeners in the global market. However, alternate water purifying technologies are restraining the growth of the global water softeners market. Substitute methods for water treatment, such as membrane processes and UV radiation, involves membrane processes, which include microfiltration, ultrafiltration, nanofiltration, and reverse osmosis. These methods can remove bacteria, viruses, and a wide range of chemical contaminants with negligible or least chemical usage on a small scale. There is an increase in the adoption of alternate methods to reduce the usage of chemicals and thus filter the water for consumption. This boosts the growth of the water softeners market However, the market is yet to explore its full potential. Nevertheless, growth in opportunities for key players to expand and introduce innovation in the water softener market for the emerging economies such as India and Japan is anticipated to provide lucrative growth opportunities for the growth of the global water softeners market.

Based on type, the global water softeners market is segmented into salt-based water softeners and salt-free water softeners. The increase in use of salt-based water softeners in residential application drives the growth of the salt-based water softener market. Based on end use, the market is divided into residential, industrial, and municipal. The rise in requirement of clean and safe drinking water in residential areas also boosts the growth of the water softeners market. Geographically, the market is bifurcated into North America, Europe, Asia-Pacific, and LAMEA.

To stay competitive in the global water softener market, key players have adopted strategies such as agreement, acquisition, collaboration, partnership, expansion, and product & technology launch to gain competitive advantage in this market. The key players profiled in this report include Culligan International Company, Kinetico UK Ltd, NuvoH2O, LLC, US Water System, Inc., and Ecowater System, LLC. The other key players include Ion Exchange (India) Limited, Hague Quality Water, Harvey Water Softener, Pelican Water System, and Canature Environment Products Co., Ltd. In an instance, Ion Exchange (India) Limited launches high purity water generation product for the pharma industry. This product launch has strengthened its water treatment product portfolio.

Key Benefits for water softener market

Porter’s five forces analysis helps analyze the potential of buyers and suppliers and the competitive scenario of the industry for strategy building.
This report outlines the current trends and future scenario of the water softeners market from 2018 to 2025 to understand the prevailing opportunities and potential investment pockets.
Major countries in each region are mapped according to their individual revenue contribution to the global/regional market.
The key drivers, restraints, and opportunities and their detailed impact analysis are elucidated in the study.
The profiles of the key players along with their key strategic developments are enlisted in the report.

<Water softener Key Market Segments:

By Type

Salt-Based
Salt-Free

By End-use

Residential
Municipal
Industrial

By Region

North America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Spain
Italy
Rest of Europe
Asia-Pacific
China
India
Japan
South Korea
Rest of Asia-Pacific
LAMEA
Brazil
South Africa
Saudi Arabia
Rest of LAMEA
Note: Product cover images may vary from those shown
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CHAPTER 1: INTRODUCTION
1.1. Report description
1.2. Key benefits for stakeholders
1.3. Key market segments
1.3.1. List of key players profiled in the report
1.4. Research methodology
1.4.1. Secondary research
1.4.2. Primary research
1.4.3. Analyst tools and models

CHAPTER 2: EXECUTIVE SUMMARY
2.1. Key findings of the study
2.1.1. CXO Perspective

CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top investment pockets
3.3. Porter's Five Forces Analysis
3.3.1. Bargaining power of suppliers
3.3.2. Bargaining power of buyer
3.3.3. Threat of new entrants
3.3.4. Threat of substitute
3.3.5. Intensity of competitive rivalry
3.4. Top Player Positioning, 2017
3.5. Market dynamics
3.5.1. Drivers
3.5.1.1. Increasing demand for water softeners in municipalities and industries
3.5.1.2. Increasing investment in industrial sector
3.5.2. Restraint
3.5.2.1. Presence of alternative water treatment methods
3.5.3. Opportunity
3.5.3.1. Increasing demand from emerging economies

CHAPTER 4: GLOBAL WATER SOFTENERS MARKET, BY TYPE
4.1. Overview
4.1.1. Market size and forecast
4.2. Salt based water softener
4.2.1. Key market trends, growth factors and opportunities
4.2.2. Market size and forecast
4.2.3. Market analysis by country
4.3. Salt free
4.3.1. Key market trends, growth factors and opportunities
4.3.2. Market size and forecast
4.3.3. Market analysis by country

CHAPTER 5: GLOBAL WATER SOFTENERS MARKET, BY END-USE
5.1. Overview
5.1.1. Market size and forecast
5.2. Residential
5.2.1. Market size and forecast
5.2.2. Market analysis by country
5.3. Industrial
5.3.1. Market size and forecast
5.3.2. Market analysis by country
5.4. Municipal
5.4.1. Market size and forecast
5.4.2. Market analysis by country

CHAPTER 6: GLOBAL WATER SOFTENER MARKET, BY REGION
6.1. Overview
6.1.1. Market size and forecast
6.2. North America
6.2.1. Key market trends, growth factors, and opportunities
6.2.1.1. U.S.
6.2.1.1.1. U.S. Market size and forecast, by type
6.2.1.1.2. U.S. Market size and forecast, by end-use
6.2.1.2. Canada
6.2.1.2.1. Canada Market size and forecast, by type
6.2.1.2.2. Canada Market size and forecast, by end-use
6.2.1.3. Mexico
6.2.1.3.1. Mexico Market size and forecast, by type
6.2.1.3.2. Mexico Market size and forecast, by end-use
6.2.2. North America Market size and forecast, by type
6.2.3. North America Market size and forecast, by end-use
6.2.4. North America Market size and forecast, by country
6.3. EUROPE
6.3.1. Key market trends, growth factors, and opportunities
6.3.1.1. Germany
6.3.1.1.1. Germany Market size and forecast, by type
6.3.1.1.2. Germany Market size and forecast, by end-use
6.3.1.2. France
6.3.1.2.1. France Market size and forecast, by type
6.3.1.2.1.1. France Market size and forecast, by end-use
6.3.1.3. U.K.
6.3.1.3.1. U.K. Market size and forecast, by type
6.3.1.3.2. U.K. Market size and forecast, by end-use
6.3.1.4. Spain
6.3.1.4.1. Spain Market size and forecast, by type
6.3.1.4.2. Spain Market size and forecast, by end-use
6.3.1.5. Italy
6.3.1.5.1. Italy Market size and forecast, by type
6.3.1.5.2. Italy Market size and forecast, by end-use
6.3.1.6. Rest of Europe
6.3.1.6.1. Rest of Europe Market size and forecast, by type
6.3.1.6.2. Rest of Europe Market size and forecast, by end-use
6.3.2. Europe Market size and forecast, by type
6.3.3. Europe Market size and forecast, by end-use
6.3.4. Europe Market size and forecast, by country
6.4. Asia-Pacific
6.4.1. Key market trends, growth factors, and opportunities
6.4.1.1. China
6.4.1.1.1. China Market size and forecast, by type
6.4.1.1.2. China Market size and forecast, by end-use
6.4.1.2. Japan
6.4.1.2.1. Japan Market size and forecast, by type
6.4.1.2.2. Japan Market size and forecast, by end-use
6.4.1.3. India
6.4.1.3.1. India Market size and forecast, by type
6.4.1.3.2. India Market size and forecast, by end-use
6.4.1.4. South Korea
6.4.1.4.1. South Korea market size and forecast, by type
6.4.1.4.2. South Korea market size and forecast, by end-use
6.4.1.5. Rest of Asia-Pacific
6.4.1.5.1. Rest of Asia-Pacific market size and forecast, by type
6.4.1.5.2. Rest of Asia-Pacific market size and forecast, by end-use
6.4.2. Asia-Pacific Market size and forecast, by type
6.4.3. Asia-Pacific Market size and forecast, by end-use
6.4.4. Asia-Pacific Market size and forecast, by country
6.5. LAMEA
6.5.1. Key market trends, growth factors, and opportunities
6.5.1.1. Brazil
6.5.1.1.1. Brazil Market size and forecast, by type
6.5.1.1.2. Brazil Market size and forecast, by end-use
6.5.1.2. South Africa
6.5.1.2.1. South Africa Market size and forecast, by type
6.5.1.2.2. South Africa Market size and forecast, by end-use
6.5.1.3. Saudi Arabia
6.5.1.3.1. Saudi Arabia Market size and forecast, by type
6.5.1.3.2. Saudi Arabia Market size and forecast, by end-use
6.5.1.4. Rest of LAMEA
6.5.1.4.1. Rest of LAMEA Market size and forecast, by type
6.5.1.4.2. Rest of LAMEA Market size and forecast, by end-use
6.5.2. LAMEA Market size and forecast, by type
6.5.3. LAMEA Market size and forecast, by end-use
6.5.4. LAMEA Market size and forecast, by country

CHAPTER 7: COMPANY PROFILES
7.1. Culligan International Company
7.1.1. Company overview
7.1.2. Company snapshot
7.1.3. Operating business segments
7.2. Kinetico UK Ltd.
7.2.1. Company overview
7.2.2. Company snapshot
7.2.3. Operating business segments
7.2.4. Product portfolio
7.3. NuvoH2O, LLC.
7.3.1. Company overview
7.3.2. Company snapshot
7.3.3. Operating business segments
7.4. US Water Systems, Inc.
7.4.1. Company overview
7.4.2. Company snapshot
7.4.3. Operating business segments
7.4.4. Product portfolio
7.5. Ecowater Systems LLC
7.5.1. Company overview
7.5.2. Company snapshot
7.5.3. Operating business segments
7.5.4. Product portfolio
7.5.5. Key strategic moves and developments
7.6. Ion Exchange, Ltd.
7.6.1. Company overview
7.6.2. Company snapshot
7.6.3. Operating business segments
7.6.4. Product portfolio
7.6.5. Key strategic moves and developments
7.6.6. Business Performance
7.7. Hague Quality Water
7.7.1. Company overview
7.7.2. Company snapshot
7.7.3. Operating business segments
7.7.4. Product portfolio
7.8. HARVEY Water Softeners
7.8.1. Company overview
7.8.2. Company snapshot
7.8.3. Operating business segments
7.9. Pelican Water
7.9.1. Company overview
7.9.2. Company snapshot
7.9.3. Operating business segments
7.10. Canature Environment Products Co., Ltd.
7.10.1. Company overview
7.10.2. Company snapshot
7.10.3. Operating business segments
7.10.4. Product portfolio

*Full List of Tables and Figures Available on Enquiry.

Note: Product cover images may vary from those shown
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According to this report titled, 'Water Softeners Market by Type and End-use: Global Opportunity Analysis and Industry Forecast, 2018 - 2025' the global water softeners market was valued at $2,051.30 million in 2017 and is projected to reach $3,570.40 million by 2025, growing at a CAGR of 7.1% from 2018 to 2025. Water is a universal solvent and it contains minerals such as calcium and magnesium. These minerals are responsible for causing hardness in water. These dissolved solids result in scaly build up on everything from dishes, to pipes, to the heating elements of appliances, and own body too. Soap scum and clogged, corroded plumbing is usually the result of hard water. Water softeners remove those hard minerals, prolonging the life of appliances that utilize water.

Presently, rapid urbanization has increased the need for municipal water treatment to cater to the growing demand for drinking water and sanitation services. Increase in consumption of water across the globe is the major factor that drives the global water softeners market. In addition, increase in industrial activities and world population drives the global market for the water softeners. However, presence of alternative treatment technologies is expected to hamper the market growth.

Growing opportunities for market players to expand business of water softeners in emerging economies such as India and Japan are expected to provide lucrative growth opportunities for the growth of the global water softeners market.

Based on type, the global water softeners market is segmented into salt-based water softeners and salt-free water softeners. Salt-free water softeners are less expensive to buy than their salt-based counterparts. They are preferred as they do not use any chemicals to soften the water and neutralize contaminants such as calcium and magnesium so that they do not stick to surfaces. They are easy to install, and maintenance cost is also less.

Based on end use, the market is divided into residential, industrial, and municipal. Water softeners are increasingly used in residential application to reduce corrosion of the plumbing pipes and fixtures problems.

Geographically, the market is bifurcated into North America, Europe, Asia-Pacific, and LAMEA. North America holds the major share in the global water softeners market due to the growth in the industrial sector is the major reason for increase in water demand. Prevalence of water-borne diseases in this region is also generating need for water softeners. In addition, environmental obligations regarding use of clean water, water recycling, and reuse also drive the North American water softeners market.

Key Findings of the Water Softeners Market:

The North America region is growing with a CAGR of 7.5% during the forecast period.
The residential segment is projected to grow at the highest CAGR during the forecast period.
The Salt-based water softeners nearly occupied two-third share in 2017.
Residential segment accounted for three-fifth share of the global market in 2017.

Market players have adopted agreement, acquisition, collaboration, partnership, expansion, and product & technology launch to gain competitive advantage in this market. The key players profiled in this report include Culligan International Company, Kinetico UK Ltd, NuvoH2O, LLC, US Water System, Inc., and Ecowater System, LLC. The other key players include Ion Exchange (India) Limited, Hague Quality Water, Harvey Water Softener, Pelican Water System, and Canature Environment Products Co., Ltd. In an instance, Ion Exchange (India) Limited launches high purity water generation product for the pharma industry. This product launch has strengthened its water treatment product portfolio.
Note: Product cover images may vary from those shown
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The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.

They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.

They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic news articles and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast

Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.

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