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App Analytics Market: Global Opportunity Analysis and Industry Forecast, 2018 - 2025

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    Report

  • 307 Pages
  • January 2019
  • Region: Global
  • Allied Market Research
  • ID: 4828457
Description Jump to:
App Analytics Market Overview:

App analytics software helps drive personalized and customer-focused marketing and monitors the performance of desktop, mobile, and other device applications. Organizations use this software to make better-informed and more data-driven decisions. The infusion of new data-driven insights helps companies improve their product, marketing, and overall profitability. App analytics help companies to unlock new growth opportunities.

Increase in inclination of enterprises toward mobile-based advertising, growth in number of mobile & web apps, and rise in investment in the analytics technology are the factors that drive the growth of the market. However, availability of open source alternatives and non-uniformity of data act as major deterrents to the market growth. Furthermore, major shift toward customer-focused marketing is believed to create significant demand for the app analytics market. Besides, increase in focus on higher ROI and growth in trend of bring-your-own-devices (BYOD) provide opportunities for the growth of the market.

The global app analytics market is segmented based on component, type, deployment mode, applications, industry verticals, and regions. In terms of component, the market is categorized into software and service. Based on type, it is divided into mobile app analytics and web app analytics. Based on deployment mode, it is bifurcated into cloud and on premise. Based on application, it is classified into marketing analytics, performance analytics, in-app analytics, revenue analytics, and others. In terms of industry vertical, the market is classified into gaming, entertainment, social media, IT & telecom, health & fitness, travel & hospitality, retail & e-commerce, education & learning, BFSI, and others. Based on region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The global app analytics market is dominated by Adobe, Appsee, IBM Corporation, Countly, Mixpanel, Localytics, App Annie, Appdynamics, Appsflyer, and Clevertap.

Key Benefits for App Analytics Market:

The study provides an in-depth analysis of the global app analytics market and current & future trends to elucidate the imminent investment pockets.
Information about key drivers, restraints, and opportunities and their impact analyses on the market is provided.
Porter’s five forces analysis illustrates the potency of buyers and suppliers operating in the global app analytics industry.
The quantitative analysis of the global app analytics market from 2017 to 2025 is provided to determine the market potential.

App Analytics Key Market Segments:

By Component

Software
Service

By Type

Mobile App Analytics
Web App Analytics

By Deployment Mode

On premise
Cloud

By Application

Marketing Analytics
Performance Analytics
In-App Analytics
Revenue Analytics
Others

By Industry Vertical

Gaming
Entertainment
Social Media
IT & Telecom
Health & Fitness
Travel & Hospitality
Retail & E-Commerce
Education & Learning
BFSI
Others

By Region

North America
U.S.
Canada
Europe
UK
Germany
France
Rest of Europe
Asia-Pacific
China
India
Japan
South Korea
Rest of APAC
LAMEA
Latin America
Middle East
Africa

Key Market Players

Adobe
Appsee
IBM Corporation
Countly
Mixpanel
Localytics
App Annie
Appdynamics
Appsflyer
Clevertap

Table of Contents

CHAPTER 1: INTRODUCTION
1.1. Report description
1.2. Key benefits for stakeholders
1.3. Research methodology
1.3.1. Secondary research
1.3.2. Primary research
1.3.3. Analyst tools & models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. CXO perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top impacting factors
3.2.2. Top investment pockets
3.2.3. Top winning strategies
3.3. Porter's five forces analysis
3.4. Key player positioning, 2017
3.5. Market dynamics
3.5.1. Drivers
3.5.1.1. Increase in inclination of enterprises toward mobile-based advertising
3.5.1.2. Major shift toward personalized and customer-focused marketing
3.5.1.3. Growing penetration rate of smartphones and other smart devices
3.5.2. Restraints
3.5.2.1. Availability of open source alternatives
3.5.2.2. Concerns over data privacy in mobile apps
3.5.3. Opportunities
3.5.3.1. Increase in focus on higher ROI
3.5.3.2. Emergence of bring-your-own-device (BYOD) and bring-your-own-apps (BYOA)
CHAPTER 4: APP ANALYTICS MARKET, BY TYPE
4.1. Overview
4.2. Mobile App Analytics
4.2.1. Key market trends
4.2.2. Key growth factors and opportunities
4.2.3. Market size and forecast, by region
4.2.4. Market analysis by country
4.3. Web App Analytics
4.3.1. Key market trends
4.3.2. Key growth factors and opportunities
4.3.3. Market size and forecast, by region
4.3.4. Market analysis by country
CHAPTER 5: APP ANALYTICS MARKET, BY COMPONENT
5.1. Overview
5.2. Software
5.2.1. Key market trends
5.2.2. Key growth factors and opportunities
5.2.3. Market size and forecast, by region
5.2.4. Market analysis by country
5.3. Services
5.3.1. Key market trends
5.3.2. Key growth factors and opportunities
5.3.3. Market size and forecast, by region
5.3.4. Market analysis by country
CHAPTER 6: APP ANALYTICS MARKET, BY DEPLOYMENT MODE
6.1. Overview
6.2. On-premise
6.2.1. Key market trends
6.2.2. Key growth factors and opportunities
6.2.3. Market size and forecast, by region
6.2.4. Market analysis by country
6.3. Cloud
6.3.1. Key market trends
6.3.2. Key growth factors and opportunities
6.3.3. Market size and forecast, by region
6.3.4. Market analysis by country
CHAPTER 7: APP ANALYTICS MARKET, BY APPLICATIONS
7.1. Overview
7.2. Advertising and Marketing Analytics
7.2.1. Key market trends
7.2.2. Key growth factors and opportunities
7.2.3. Market size and forecast, by region
7.2.4. Market analysis by country
7.3. App Performance Analytics
7.3.1. Key market trends
7.3.2. Key growth factors and opportunities
7.3.3. Market size and forecast, by region
7.3.4. Market analysis by country
7.4. User Analytics
7.4.1. Key market trends
7.4.2. Key growth factors and opportunities
7.4.3. Market size and forecast, by region
7.4.4. Market analysis by country
7.5. Revenue Analytics
7.5.1. Key market trends
7.5.2. Key growth factors and opportunities
7.5.3. Market size and forecast, by region
7.5.4. Market analysis by country
CHAPTER 8: APP ANALYTICS MARKET, BY INDUSTRY VERTICAL
8.1. Overview
8.2. Gaming
8.2.1. Key market trends
8.2.2. Key growth factors and opportunities
8.2.3. Market size and forecast, by region
8.2.4. Market analysis by country
8.3. Entertainment
8.3.1. Key market trends
8.3.2. Key growth factors and opportunities
8.3.3. Market size and forecast, by region
8.3.4. Market analysis by country
8.4. Social Media
8.4.1. Key market trends
8.4.2. Key growth factors and opportunities
8.4.3. Market size and forecast, by region
8.4.4. Market analysis by country
8.5. IT & Telecom
8.5.1. Key market trends
8.5.2. Key growth factors and opportunities
8.5.3. Market size and forecast, by region
8.5.4. Market analysis by country
8.6. Health & Fitness
8.6.1. Key market trends
8.6.2. Key growth factors and opportunities
8.6.3. Market size and forecast, by region
8.6.4. Market analysis by country
8.7. Travel & Hospitality
8.7.1. Key market trends
8.7.2. Key growth factors and opportunities
8.7.3. Market size and forecast, by region
8.7.4. Market analysis by country
8.8. Retail & E-Commerce
8.8.1. Key market trends
8.8.2. Key growth factors and opportunities
8.8.3. Market size and forecast, by region
8.8.4. Market analysis by country
8.9. Education & Learning
8.9.1. Key market trends
8.9.2. Key growth factors and opportunities
8.9.3. Market size and forecast, by region
8.9.4. Market analysis by country
8.10. BFSI
8.10.1. Key market trends
8.10.2. Key growth factors and opportunities
8.10.3. Market size and forecast, by region
8.10.4. Market analysis by country
8.11. Others
8.11.1. Key market trends
8.11.2. Key growth factors and opportunities
8.11.3. Market size and forecast, by region
8.11.4. Market analysis by country
CHAPTER 9: APP ANALYTICS MARKET, BY REGION
9.1. Overview
9.2. North America
9.2.1. Key market trends
9.2.2. Key growth factors and opportunities
9.2.3. Market size and forecast
9.2.3.1. Market size and forecast, by type
9.2.3.2. Market size and forecast, by component
9.2.3.3. Market size and forecast, by deployment mode
9.2.3.4. Market size and forecast, by applications
9.2.3.5. Market size and forecast, by industry vertical
9.2.3.6. Market size and forecast, by country
9.2.3.7. U.S.
9.2.3.7.1. Market size and forecast, by type
9.2.3.7.2. Market size and forecast, by component
9.2.3.7.3. Market size and forecast, by deployment mode
9.2.3.7.4. Market size and forecast, by applications
9.2.3.7.5. Market size and forecast, by industry vertical
9.2.3.8. Canada
9.2.3.8.1. Market size and forecast, by type
9.2.3.8.2. Market size and forecast, by component
9.2.3.8.3. Market size and forecast, by deployment mode
9.2.3.8.4. Market size and forecast, by applications
9.2.3.8.5. Market size and forecast, by industry vertical
9.3. Europe
9.3.1. Key market trends
9.3.2. Key growth factors and opportunities
9.3.3. Market size and forecast
9.3.3.1. Market size and forecast, by type
9.3.3.2. Market size and forecast, by component
9.3.3.3. Market size and forecast, by deployment mode
9.3.3.4. Market size and forecast, by applications
9.3.3.5. Market size and forecast, by industry vertical
9.3.3.6. Market size and forecast, by country
9.3.3.7. UK
9.3.3.7.1. Market size and forecast, by type
9.3.3.7.2. Market size and forecast, by component
9.3.3.7.3. Market size and forecast, by deployment mode
9.3.3.7.4. Market size and forecast, by applications
9.3.3.7.5. Market size and forecast, by industry vertical
9.3.3.8. Germany
9.3.3.8.1. Market size and forecast, by type
9.3.3.8.2. Market size and forecast, by component
9.3.3.8.3. Market size and forecast, by deployment mode
9.3.3.8.4. Market size and forecast, by applications
9.3.3.8.5. Market size and forecast, by industry vertical
9.3.3.9. France
9.3.3.9.1. Market size and forecast, by type
9.3.3.9.2. Market size and forecast, by component
9.3.3.9.3. Market size and forecast, by deployment mode
9.3.3.9.4. Market size and forecast, by applications
9.3.3.9.5. Market size and forecast, by industry vertical
9.3.3.10. Italy
9.3.3.10.1. Market size and forecast, by type
9.3.3.10.2. Market size and forecast, by component
9.3.3.10.3. Market size and forecast, by deployment mode
9.3.3.10.4. Market size and forecast, by applications
9.3.3.10.5. Market size and forecast, by industry vertical
9.3.3.11. Rest of Europe
9.3.3.11.1. Market size and forecast, by type
9.3.3.11.2. Market size and forecast, by component
9.3.3.11.3. Market size and forecast, by deployment mode
9.3.3.11.4. Market size and forecast, by applications
9.3.3.11.5. Market size and forecast, by industry vertical
9.4. Asia-Pacific
9.4.1. Key market trends
9.4.2. Key growth factors and opportunities
9.4.3. Market size and forecast
9.4.3.1. Market size and forecast, by type
9.4.3.2. Market size and forecast, by component
9.4.3.3. Market size and forecast, by deployment mode
9.4.3.4. Market size and forecast, by applications
9.4.3.5. Market size and forecast, by industry vertical
9.4.3.6. Market size and forecast, by country
9.4.3.7. China
9.4.3.7.1. Market size and forecast, by type
9.4.3.7.2. Market size and forecast, by component
9.4.3.7.3. Market size and forecast, by deployment mode
9.4.3.7.4. Market size and forecast, by applications
9.4.3.7.5. Market size and forecast, by industry vertical
9.4.3.8. India
9.4.3.8.1. Market size and forecast, by type
9.4.3.8.2. Market size and forecast, by component
9.4.3.8.3. Market size and forecast, by deployment mode
9.4.3.8.4. Market size and forecast, by applications
9.4.3.8.5. Market size and forecast, by industry vertical
9.4.3.9. Japan
9.4.3.9.1. Market size and forecast, by type
9.4.3.9.2. Market size and forecast, by component
9.4.3.9.3. Market size and forecast, by deployment mode
9.4.3.9.4. Market size and forecast, by applications
9.4.3.9.5. Market size and forecast, by industry vertical
9.4.3.10. Australia
9.4.3.10.1. Market size and forecast, by type
9.4.3.10.2. Market size and forecast, by component
9.4.3.10.3. Market size and forecast, by deployment mode
9.4.3.10.4. Market size and forecast, by applications
9.4.3.10.5. Market size and forecast, by industry vertical
9.4.3.11. South Korea
9.4.3.11.1. Market size and forecast, by type
9.4.3.11.2. Market size and forecast, by component
9.4.3.11.3. Market size and forecast, by deployment mode
9.4.3.11.4. Market size and forecast, by applications
9.4.3.11.5. Market size and forecast, by industry vertical
9.4.3.12. Rest of Asia-pacific
9.4.3.12.1. Market size and forecast, by type
9.4.3.12.2. Market size and forecast, by component
9.4.3.12.3. Market size and forecast, by deployment mode
9.4.3.12.4. Market size and forecast, by applications
9.4.3.12.5. Market size and forecast, by industry vertical
9.5. LAMEA
9.5.1. Key market trends
9.5.2. Key growth factors and opportunities
9.5.3. Market size and forecast
9.5.3.1. Market size and forecast, by type
9.5.3.2. Market size and forecast, by component
9.5.3.3. Market size and forecast, by deployment mode
9.5.3.4. Market size and forecast, by applications
9.5.3.5. Market size and forecast, by industry vertical
9.5.3.6. Market size and forecast, by country
9.5.3.7. Latin America
9.5.3.7.1. Market size and forecast, by type
9.5.3.7.2. Market size and forecast, by component
9.5.3.7.3. Market size and forecast, by deployment mode
9.5.3.7.4. Market size and forecast, by applications
9.5.3.7.5. Market size and forecast, by industry vertical
9.5.3.8. Middle East
9.5.3.8.1. Market size and forecast, by type
9.5.3.8.2. Market size and forecast, by component
9.5.3.8.3. Market size and forecast, by deployment mode
9.5.3.8.4. Market size and forecast, by applications
9.5.3.8.5. Market size and forecast, by industry vertical
9.5.3.9. Africa
9.5.3.9.1. Market size and forecast, by type
9.5.3.9.2. Market size and forecast, by component
9.5.3.9.3. Market size and forecast, by deployment mode
9.5.3.9.4. Market size and forecast, by applications
9.5.3.9.5. Market size and forecast, by industry vertical
CHAPTER 10: COMPANY PROFILE
10.1. Adobe
10.1.1. Company overview
10.1.2. Company snapshot
10.1.3. Operating business segments
10.1.4. Product portfolio
10.1.5. Business performance
10.1.6. Key strategic moves and developments
10.2. Appsee
10.2.1. Company overview
10.2.2. Company snapshot
10.2.3. Product portfolio
10.3. App Annie
10.3.1. Company overview
10.3.2. Company snapshot
10.3.3. Product portfolio
10.3.4. Key strategic moves and developments
10.4. AppDynamics (Cisco)
10.4.1. Company overview
10.4.2. Company snapshot
10.4.3. Product portfolio
10.4.4. Business performance
10.4.5. Key strategic moves and developments
10.5. AppsFlyer
10.5.1. Company overview
10.5.2. Company snapshot
10.5.3. Product portfolio
10.5.4. Key strategic moves and developments
10.6. Countly
10.6.1. Company overview
10.6.2. Company snapshot
10.6.3. Product portfolio
10.7. CleverTap
10.7.1. Company overview
10.7.2. Company snapshot
10.7.3. Product portfolio
10.7.4. Key strategic moves and developments
10.8. International Business Machines Corporation (IBM)
10.8.1. Company overview
10.8.2. Company snapshot
10.8.3. Operating business segments
10.8.4. Product portfolio
10.8.5. Business performance
10.8.6. Key strategic moves and developments
10.9. Localytics
10.9.1. Company overview
10.9.2. Company snapshot
10.9.3. Product portfolio
10.9.4. Key strategic moves and developments
10.10. Mixpanel
10.10.1. Company overview
10.10.2. Company snapshot
10.10.3. Product portfolio

Executive Summary

According to the report titled, 'App Analytics Market by Component, Type, Deployment Mode, Application, and Industry Vertical: Global Opportunity Analysis and Industry Forecast, 2018 - 2025' the global app analytics market was valued at $920 million in 2017, and is projected to reach $3,798 million by 2025, growing at a CAGR of 19.5% from 2018 to 2025.

Increasing inclination of enterprises toward mobile-based advertising, growth in smartphone penetration in developing economies, surge in number of mobile & web apps and rise in investment in analytics technology, majorly supplement the growth of the market. However, availability of open source alternatives and non-uniformity of data is expected to hamper the market growth.

Based on component, the software segment dominated the global app analytics market in 2017 and is expected to continue this trend during the forecast period owing to growth in demand for app analytics software among organizations to improve revenue of their apps. Also, app analytics software enables the organizations to track information related to app performance, and user behavior, which helps them track the number of mobile app downloads, trace locations of users, and calculate the amount of time spent by users on apps.

In 2017, the gaming industry was the highest contributor to the global app analytics market and is projected to remain dominant during the forecast period. However, the retail & e-commerce industry is expected to witness highest growth, as the adoption of app analytics solutions and services is increasing at a rapid pace due to massive usage of shopping apps.

Key Findings of the App Analytics Market:

By deployment mode, the cloud segment is expected to exhibit significant growth in the global app analytics market during the forecast period.
Based on component, the software segment accounted for the highest revenue in 2017.
Based on industry vertical, the gaming industry generated the highest revenue in 2017.
Based on type, the mobile app analytics segment generated the highest revenue in 2017.
Based on region, Asia-Pacific is anticipated to exhibit substantial growth during the forecast period.

Some of the key market players profiled in the report include Adobe, Appsee, IBM Corporation, Countly, Mixpanel, Localytics, App Annie, Appdynamics, Appsflyer, and Clevertap.

Methodology

The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.

They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.

They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic news articles and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast

Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.

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