Beer is generally prepared using four basic ingredients namely, malted cereal grains, hops, water, and yeast, which are subjected to fermentation over a period. In addition, flavoring ingredients, such as herbs and fruits, are used in beer. There are various types of beers available in the market; among which, ale and lager are mostly the two commercially consumed beer. The primary difference between a lager and ale is the temperature level at which they are fermented. The moderate consumption of beer reduces the risk of cardiac disease, stroke, and cognitive decline. In contrast, heavy beer consumption increases the risk of liver diseases. The Europe beer market experienced a steady growth rate in the past few years, due to flavor innovations and growth in consumer base of beer.
The beer cultures in the European countries vary extraordinarily, with different styles of beer and consumption habits that form an integral part of Europe’s heritage, alimentation, and culture. Change in lifestyles, consumption habits of alcoholic drinks, high disposable incomes, and popularity of beer among the younger generation are the major drivers of the Europe beer market. In addition, surge in female drinkers and on-premise distribution channels such as restaurants, bars, and others, have fueled the Europe beer market growth. However, taxations and higher excise duties on imported as well as local beer and growth in health awareness among consumers hamper the Europe beer market growth. Nevertheless, the beer industry is expected to offer numerous growth opportunities to market players in Europe in the near future, owing to the introduction of naturally sweetened and non-alcoholic beer.
The Europe beer market is segmented into type, category, packaging, production, and region. Based on type, the market is divided into lager, ale, stout & porter, malt, and others. According to category, it is classified into popular-priced, premium, and super premium. Based on packaging, it is divided into glass, PET bottle, metal can, and others. Based on production, the market segmentation includes macro-brewery, micro-brewery, craft brewery, and others. By country, it is analyzed across Germany, the UK, France, Italy, Spain, Russia, and rest of Europe.
The leading players in the Europe beer market focus on providing customized solution to consumers to gain a significant market share. The main strategies employed by the key players to expand their business in the Europe beer market are collaborations and acquisitions. The key players profiled in the report include Anheuser-Busch InBev, Beijing Yanjing Brewery, Boston Beer Company, Carlsberg Group, Dogfish Head Craft Brewery, Diageo PLC, Heineken N.V., Sierra Nevada Brewing Co., Squatters Pub, and United Breweries Group.
The other players in the Europe beer market value chain include Asahi Group Holdings Ltd, Budweiser Budvar Brewery, Erdinger Brewery, Kirin Holdings Co. Ltd, Lasco Brewery, New Belgium Brewing Company Inc., Oettinger Brewery, Radeberger Brewery, SABMiller PLC, Scottish & Newcastle, and Stone and Wood Brewing Co.
KEY BENEFITS FOR STAKEHOLDERS
KEY MARKET SEGMENTS
o Ale
o Stout & Porter
o Malt
o Others
o Premium
o Super Premium
o PET Bottle
o Metal Can
o Others
o Micro-brewery
o Craft Brewery
o Others
o Germany
o France
o Italy
o Spain
o Russia
o Rest of Europe
The beer cultures in the European countries vary extraordinarily, with different styles of beer and consumption habits that form an integral part of Europe’s heritage, alimentation, and culture. Change in lifestyles, consumption habits of alcoholic drinks, high disposable incomes, and popularity of beer among the younger generation are the major drivers of the Europe beer market. In addition, surge in female drinkers and on-premise distribution channels such as restaurants, bars, and others, have fueled the Europe beer market growth. However, taxations and higher excise duties on imported as well as local beer and growth in health awareness among consumers hamper the Europe beer market growth. Nevertheless, the beer industry is expected to offer numerous growth opportunities to market players in Europe in the near future, owing to the introduction of naturally sweetened and non-alcoholic beer.
The Europe beer market is segmented into type, category, packaging, production, and region. Based on type, the market is divided into lager, ale, stout & porter, malt, and others. According to category, it is classified into popular-priced, premium, and super premium. Based on packaging, it is divided into glass, PET bottle, metal can, and others. Based on production, the market segmentation includes macro-brewery, micro-brewery, craft brewery, and others. By country, it is analyzed across Germany, the UK, France, Italy, Spain, Russia, and rest of Europe.
The leading players in the Europe beer market focus on providing customized solution to consumers to gain a significant market share. The main strategies employed by the key players to expand their business in the Europe beer market are collaborations and acquisitions. The key players profiled in the report include Anheuser-Busch InBev, Beijing Yanjing Brewery, Boston Beer Company, Carlsberg Group, Dogfish Head Craft Brewery, Diageo PLC, Heineken N.V., Sierra Nevada Brewing Co., Squatters Pub, and United Breweries Group.
The other players in the Europe beer market value chain include Asahi Group Holdings Ltd, Budweiser Budvar Brewery, Erdinger Brewery, Kirin Holdings Co. Ltd, Lasco Brewery, New Belgium Brewing Company Inc., Oettinger Brewery, Radeberger Brewery, SABMiller PLC, Scottish & Newcastle, and Stone and Wood Brewing Co.
KEY BENEFITS FOR STAKEHOLDERS
- The report provides a quantitative analysis of the current trends, estimations, and dynamics Europe beer market from 2018 to 2025 to identify the prevailing market opportunities.
- Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
- In-depth analysis of the Europe beer market size and segmentation assists in determining the prevailing market opportunities.
- Major countries are mapped according to their revenue contribution to the Europe beer industry. Market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of market players.
- The report includes revenue generated from the sales of beer and its variants across Germany, the UK, France, and other European countries.
- The report includes the Europe beer market analysis at the country level and includes the key players, market segments, application areas, and growth strategies.
KEY MARKET SEGMENTS
- By Type
o Ale
o Stout & Porter
o Malt
o Others
- By Category
o Premium
o Super Premium
- By Packaging
o PET Bottle
o Metal Can
o Others
- By Production
o Micro-brewery
o Craft Brewery
o Others
- By Country
o Germany
o France
o Italy
o Spain
o Russia
o Rest of Europe
Table of Contents
CHAPTER 1 INTRODUCTION
CHAPTER 2 EXECUTIVE SUMMARY
CHAPTER 3 MARKET OVERVIEW
CHAPTER 4 EUROPE BEER MARKET, BY PACKAGING
CHAPTER 5 EUROPE BEER MARKET, BY PRODUCTION
CHAPTER 6 EUROPE BEER MARKET, BY PRICING TYPE
CHAPTER 7 EUROPE BEER MARKET, BY COUNTRY
CHAPTER 8 COMPETITIVE LANDSCAPE
CHAPTER 9 COMPANY PROFILES
Executive Summary
According to this report titled,'Europe Beer Market by Type, Category, Packaging and Production: Opportunity Analysis and Industry Forecast, 2018 - 2025,'the Europe beer market was valued at $138,649 million in 2017, and is projected to reach $159,687 million by 2025, registering a CAGR of 1.8% from 2018 to 2025. Beer is the most widely consumed alcoholic beverage in the world. Beer contains 4% to 6% alcohol by volume. The main ingredients of beer include malted cereal grains, water, a brewer’s yeast and flavors such as hops, which are allowed to ferment over a period. Flavoring such as hops, helps in adding bitterness and acts as a natural preservative. Most of the beers are sold in glass bottle and cans. The moderate consumption of beer reduces the risk of cardiac disease, stroke, and cognitive decline. In contrast, heavy beer consumption increases the risk of liver diseases. The Europe beer market size experienced a steady growth rate in the past few years, due to flavor innovations and growth in consumer base of beer.The most vital factor impacting the demand for beer is its health benefits. It is known to keep the kidneys healthy, cure insomnia, and reduce cholesterol level, thus boosting the demand for beer. The soluble fiber present in lager beer helps in digestion and lowers the chances of intestinal transit. In addition, beer aids in enhancing bone density and strengthening the bones due to the presence of high silicon content in it. Apart from this, increase in disposable income, surge in consumer preferences for beer over other alcoholic beverages, rise in female drinkers, and inclination of the younger generation toward non- or low-alcoholic beverages fuel the growth of the Europe beer market. Rise in the number of restaurants and bars has resulted in greater consumption of these beverages, as people increasingly prefer on premise drinking as opposed to off premise drinking.
However, easy availability of other substitutes of beer is the biggest challenge for the overall market growth. In addition, taxations and higher excise duties on imported as well as local beer and increase in health awareness among consumers hamper the growth of Europe beer industry. Developing naturally sweetened, healthier alcoholic drinks, and rise in number of craft beer enthusiasts are the opportunities that are expected to propel the growth of the market in future.
Key Findings of the Europe Beer Market:
Based on type, the lager segment was the highest contributor to the Europe beer market that accounted for about 44% of the total market share and is projected to witness the highest CAGR in terms of revenue during the forecast period.
UK is expected to be the dominant shareholder of beer market in Europe 2025, due to affluent demand for beer and its variants.
Based on packaging, the glass segment occupied the highest market with more than half the Europe beer market share in 2018, and is expected to grow at a decent CAGR of 1.5% during the forecast period.
Based on pricing type, the premium segment is expected to lead in terms of demand for beer with a lucrative CAGR of 1.8% in the forecast period.
By production, micro-breweries are anticipated to be the highest growing segment in the Europe beer market at a lucrative CAGR of 1.9% from 2018 to 2025.
In 2018, Germany and the UK collectively accounted for more than one-third of the Europe beer market share, registering a lucrative CAGR and is anticipated to retain their position in the market in 2025. This is attributed to the significant growth of micro-breweries in these regions.
Major companies profiled in the Europe beer market report include Anheuser-Busch InBev, Beijing Yanjing Brewery, Boston Beer Company, Carlsberg Group, Dogfish Head Craft Brewery, Diageo PLC, Heineken N.V., Sierra Nevada Brewing Co., Squatters Pub, and United Breweries Group.
The other players in the Europe beer market value chain include Asahi Group Holdings Ltd, Budweiser Budvar Brewery, Erdinger Brewery, Kirin Holdings Co. Ltd, Lasco Brewery, New Belgium Brewing Company Inc., Oettinger Brewery, Radeberger Brewery, SABMiller PLC, Scottish & Newcastle, and Stone and Wood Brewing Co.
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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