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Africa Mobile Money Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024

  • ID: 4828726
  • Report
  • Region: Africa
  • 107 pages
  • IMARC Group
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FEATURED COMPANIES

  • Airtel Money
  • M-Pesa
  • MTN
  • Orange
  • Tigo Pesa
  • MORE
The Africa mobile money market reached a transaction value of US$ 200.5 Billion in 2018. Mobile money is a payment type made using mobile phones. It is based on the accounts held by a mobile operator and is accessible from subscribers' phones. Mobile money offers simple person-to-person transactions rather than complex banking transactions. Africa has the largest mobile money market across the globe with telecom operators embracing innovative practices that allow customers to pay bills and access services including loans, insurance and savings.

Mobile money provides various financial services to people who have limited access to traditional financial institutions especially to women and rural population. Growing mobile money providers in emerging markets such as Africa helps to boost the mobile money transactions in public and private sectors. Also, the high internet penetration rates will raise the mobile money transactions as well. Moreover, the ease of accessibility, 24/7 availability, security, lower transaction costs and user friendliness will accelerate the market growth in the forecast period in the region. Countries such as Kenya and Uganda have over half of the adult population using digital financial services. Apart from increasing access to financial services, the growing mobile money industry in African region has offered a new career path and additional income opportunities to many small-scale entrepreneurs as mobile banking agents. Further, with the mobile device becoming a regularly used device, mobile money services have prominently transformed the user's payment and money transfer experiences. Looking forward, The publisher expects the market to reach a transaction value of US$ 1,011.3 Billion by 2024, growing at a CAGR of around 30% during 2019-2024.

Report Coverage:

Market Breakup by Technology

USSD
Mobile Wallets
Others
Currently, USSD holds majority of the market share in the African mobile money market.

Market Breakup by Business Model

Mobile Led Model
Bank Led Model
Currently, mobile led model holds the largest share in the African mobile money market.

Market Breakup by Transaction Type

Peer to Peer
Bill Payments
Airtime Top-ups
Others
Currently, peer to peer transaction type holds the highest share in the market.

Market Breakup by Country

Tanzania
Kenya
Uganda
Ghana
Others
Tanzania currently holds the largest market share.

Competitive Landscape:

The report has also examined the competitive landscape of the market and provides the profiles of the key players operating in the industry. Some of the key players include:

MTN
Orange
M-Pesa
Tigo-Pesa
Airtel Money

Key Questions Answered in This Report:

How has the Africa mobile money market performed so far and how will it perform in the coming years?
What is the breakup of the Africa mobile money market based on the technology?
What is the breakup of the Africa mobile money market based on the business model?
What is the breakup of the Africa mobile money market based on the transaction type?
What is the breakup of the Africa mobile money market based on the country?
What are the various stages in the value chain of the Africa mobile money market?
What are the key driving factors and challenges in Africa mobile money market?
What is the structure of the Africa mobile money market and who are the key players?
What is the degree of competition in the Africa mobile money market?
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Airtel Money
  • M-Pesa
  • MTN
  • Orange
  • Tigo Pesa
  • MORE
1 Preface

2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction
4.1 Overview
4.2 Key Industry Trends

5 Africa Mobile Money Market
5.1 Market Overview
5.2 Market Performance
5.3 Market Breakup by Technology
5.4 Market Breakup by Business Model
5.5 Market Breakup by Transaction Type
5.6 Market Breakup by Region
5.7 Market Breakup by Country
5.8 Market Forecast
5.9 SWOT Analysis
5.9.1 Overview
5.9.2 Strengths
5.9.3 Weaknesses
5.9.4 Opportunities
5.9.5 Threats
5.10 Value Chain Analysis
5.11 Porters Five Forces Analysis
5.11.1 Overview
5.11.2 Bargaining Power of Buyers
5.11.3 Bargaining Power of Suppliers
5.11.4 Degree of Competition
5.11.5 Threat of New Entrants
5.11.6 Threat of Substitutes

6 Market Breakup by Technology
6.1 USSD
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Mobile Wallets
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Others
6.3.1 Market Trends
6.3.2 Market Forecast

7 Market Breakup by Business Model
7.1 Mobile Led Model
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Bank Led Model
7.2.1 Market Trends
7.2.2 Market Forecast

8 Market Breakup by Transaction Type
8.1 Peer to Peer
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Bill Payments
8.2.1 Market Trends
8.2.1 Market Forecast
8.3 Airtime Top-ups
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Others
8.4.1 Market Trends
8.4.2 Market Forecast

9 Market Breakup by Country
9.1 Tanzania
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Kenya
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Uganda
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Ghana
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Others
9.5.1 Market Trends
9.5.2 Market Forecast

10 Regulatory Framework

11 Competitive Landscape
11.1 Market Structure
11.2 Key players
11.3 Profile of key players
11.3.1 MTN
11.3.2 Orange
11.3.3 M-Pesa
11.3.4 Tigo Pesa
11.3.5 Airtel Money
Note: Product cover images may vary from those shown
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  • MTN
  • Orange
  • M-Pesa
  • Tigo Pesa
  • Airtel Money
Note: Product cover images may vary from those shown
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