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Uganda Mobile Money Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024

  • ID: 4828773
  • Report
  • Region: Uganda
  • 85 pages
  • IMARC Group
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FEATURED COMPANIES

The Uganda mobile money market reached a transaction value of nearly US$ 25 Billion in 2018. Mobile money allows subscribers to transfer money and make payments for services and products via mobile phones. Mobile money is gaining popularity in Uganda as they offer enhanced security features and convenience to users.

Mobile money adoption is growing at a strong pace in Uganda. In an underdeveloped financial infrastructure in the country with a large number of people having no formal bank account, the mobile money market in Uganda leverages the ubiquity of mobile phones and the convenience offered by the service to the consumers. Mobile money facilitates faster money transfer, safe and secure transaction, affordability and cross border money transfer. Increasing internet penetration in the country has also supported the growth of the market. Mobile money in Uganda has overtaken cash pick-up and bank deposits as the favored method to receive money. Moreover, increasing awareness, urbanization and ever-changing technology has further encouraged the adoption of mobile money services in the country. The ease of using an application on mobile phones for making a transaction have made people familiar with the innovations, thereby fueling the market growth. Driven by these factors, The publisher expects the market to reach a value of around US$ 132 Billion by 2024, growing at a CAGR of around 31% during 2019-2024.

Report Coverage

Market Breakup by Technology

USSD
Mobile Wallets
Others
Currently, USSD holds majority of the market share in the Uganda mobile money market.

Market Breakup by Business Model

Mobile Led Model
Bank Led Model
Currently, mobile led model holds the largest share in the Uganda mobile money market.

Market Breakup by Transaction Type

Peer to Peer
Bill Payments
Airtime Top-ups
Others
Currently, peer to peer transaction type holds the highest share in the market.

Competitive Landscape:

The report has also examined the competitive landscape of the market and provides the profiles of the key players operating in the industry. Some of the key players include:

MTN Uganda
Airtel

Key Questions Answered in This Report:

How has the Uganda mobile money market performed so far and how will it perform in the coming years?
What is the breakup of the Uganda mobile money market based on the technology?
What is the breakup of the Uganda mobile money market based on the business model?
What is the breakup of the Uganda mobile money market based on the transaction type?
What are the various stages in the value chain of the Uganda mobile money market?
What are the key driving factors and challenges in Uganda mobile money market?
What is the structure of the Uganda mobile money market and who are the key players?
What is the degree of competition in the Uganda mobile money market?
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FEATURED COMPANIES

1 Preface

2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction
4.1 Overview
4.2 Key Industry Trends

5 Uganda Mobile Money Market
5.1 Market Overview
5.2 Market Performance
5.3 Market Breakup by Technology
5.4 Market Breakup by Business Model
5.5 Market Breakup by Transaction Type
5.6 Market Forecast
5.7 SWOT Analysis
5.7.1 Overview
5.7.2 Strengths
5.7.3 Weaknesses
5.7.4 Opportunities
5.7.5 Threats
5.8 Value Chain Analysis
5.9 Porters Five Forces Analysis
5.9.1 Overview
5.9.2 Bargaining Power of Buyers
5.9.3 Bargaining Power of Suppliers
5.9.4 Degree of Competition
5.9.5 Threat of New Entrants
5.9.6 Threat of Substitutes

6 Market Breakup by Technology
6.1 USSD
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Mobile Wallets
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Others
6.3.1 Market Trends
6.3.2 Market Forecast

7 Market Breakup by Business Model
7.1 Mobile Led Model
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Bank Led Model
7.2.1 Market Trends
7.2.2 Market Forecast

8 Market Breakup by Transactions Type
8.1 Peer to Peer
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Bill Payments
8.2.1 Market Trends
8.2.1 Market Forecast
8.3 Airtime Top-ups
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Others
8.4.1 Market Trends
8.4.2 Market Forecast

9 Regulatory Framework

10 Competitive Landscape
10.1 Market Structure
10.2 Key players
10.3 Profile of key players
10.3.1 MTN
10.3.2 Airtel
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  • MTN
  • Airtel
Note: Product cover images may vary from those shown
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